Dr. Souiden is an Assistant Professor of Marketing at Laval University, Canada. He received his Ph.D. from Kyoto University, Japan. His research interests include global marketing strategies, marketing to developing countries, international market segmentation, cross cultural consumer behavior and services marketing. His articles have appeared in European Journal of Marketing, International Marketing Review, Journal of International Marketing and Marketing Research and Journal of Financial Services Marketing. Additionally, Dr. Souiden is a co-author of two marketing books (in Japanese language).