Université Laval
Faculty of Business Administration

MNG-6019
Organisation et marketing d'événements

Academic Level (Cycle) - Deuxième cycle

3 credits

Description

Initiation aux principes fondamentaux de la gestion d'événements, qu'ils soient ponctuels ou récurrents, de petite ou de grande envergure, dans des domaines variés tels que le sport, la culture, les loisirs, l'éducation ou le monde corporatif. En s'appuyant sur des concepts de gestion de projets, logistique, marketing, communication et ressources humaines, il permet d'apprendre à concevoir, planifier, promouvoir, exécuter et évaluer des événements porteurs de sens et alignés sur des objectifs stratégiques.

Enrolment restriction(s)

  • Cycle d'études
    • Must be enrolled: Deuxième cycle

Some course sections may have additional restrictions.

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MNG-6019 in brief

Course Outline(s)

Delivery Modes

  • This course is available in distance learning mode
  • This course is available in in-person/hybrid delivery mode

Faculty and Department

Sciences de l'administration

FSA Management

Number of hours per week

  • Classes: 3 hours
  • Labs or practical assignments: 0 hours
  • Individual work: 6 hours
  • Total: 9 hours

Schedule

Automne 2026 - 2 sections offered

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