MRK-1101
Marketing Management
Academic Level (Cycle) - Premier cycle
3 credits
Description
The course is a study of the functions of marketing from a managerial perspective. The topics include among basic concepts of management of marketing environment, management of marketing information, customer-driven marketing strategies (market segmentation, targeting, and positioning). Also, the management of product, pricing, promotional, and distribution policies of the marketing mix are covered. Upon completion of the course, students will understand the nature and importance of marketing, be acquainted with the activities and responsibilities of the marketing department, and understand key ethical issues in marketing and their social responsibility.
Enrolment restriction(s)
- Cycle d'études
- May not enrol: Éducation continue
Some course sections may have additional restrictions.
- MRK-1000 Marketing Since Summer 2009
Equivalent courses are activities at the same academic level (cycle) with identical or very similar content. Successfully completing one leads to recognition of the other. If, during one of the semesters indicated, you successfully completed an equivalent course, you are not required to enrol in the course presented on this page. The equivalent course will be recognized in your case.
Paired courses are activities at different academic levels. If you have completed a level 4000 undergraduate course, you cannot take the corresponding level 6000 or 7000 course if you pursue master's or doctoral studies, and you cannot have it recognized by your program directorate.
MRK-1101 in brief
Course Outline(s)Delivery Modes
- This course is available in in-person/hybrid delivery mode
Faculty and Department
Sciences de l'administration
FSA Marketing
Number of hours per week
- Classes: 3 hours
- Labs or practical assignments: 0 hours
- Individual work: 6 hours
- Total: 9 hours