MRK-6020
Responsible Marketing
Academic Level (Cycle) - Deuxième cycle
3 credits
Description
In this course we will explore the nature of social debates that involve organizational and managerial responsibility. The underlying perspective of this course is the social contract. The course will not judge the merits of various ethical perspectives; nor will it study the details of legal frameworks that apply here or elsewhere. We will investigate how these perspectives and regulations evolve, compete and lead towards social actions, regulations, etc. which have a direct impact on organizations and their managers. The main objective of this course is to educate the future managers.
Enrolment restriction(s)
- Cycle d'études
- Must be enrolled: Deuxième cycle
Some course sections may have additional restrictions.
- MRK-6017 Marketing responsable Since Summer 2009
Equivalent courses are activities at the same academic level (cycle) with identical or very similar content. Successfully completing one leads to recognition of the other. If, during one of the semesters indicated, you successfully completed an equivalent course, you are not required to enrol in the course presented on this page. The equivalent course will be recognized in your case.
Paired courses are activities at different academic levels. If you have completed a level 4000 undergraduate course, you cannot take the corresponding level 6000 or 7000 course if you pursue master's or doctoral studies, and you cannot have it recognized by your program directorate.
MRK-6020 in brief
Course Outline(s)Delivery Modes
Faculty and Department
Sciences de l'administration
FSA Marketing
Number of hours per week
- Classes: 3 hours
- Labs or practical assignments: 0 hours
- Individual work: 6 hours
- Total: 9 hours
Schedule
Hiver 2026 - 1 section offered
NRC: 16595
Teacher(s): Stéphane Gauvin
Maximum capacity: 50 students
This course is the English version of MRK-6017 Marketing responsable. Only one of these two courses will be recognized in a student’s program. The student is allowed to take assignments and exams in French. This course is offered in in-person delivery mode where classes are offered in the physical presence of the student and teacher, according to a pre-determined schedule. On-campus presence is required. Classes are not recorded. If proctored exams are planned for this course, they will take place on campus only and may be held at times other than the scheduled class times, including evenings and weekends.
| Delivery Mode | Day | Dates | Schedule |
|---|---|---|---|
| Cours en classe | Tuesday | From Jan 12 2026 to Apr 24 2026 | 12h30 to 15h20 |