Université Laval
Faculty of Business Administration

MRK-6082
Psychologie du consommateur

Academic Level (Cycle) - Deuxième cycle

3 credits

Description

Ce cours offre la possibilité à l'étudiant d'approfondir ses connaissances sur les thèmes classiques et sur ceux émergents en comportement du consommateur. Il l'aide à cerner les multiples facettes du consommateur. Ce faisant, ce cours devrait également faciliter et enrichir les diagnostics qu'il aura à poser en marketing et le soutenir dans l'élaboration de stratégies innovatrices, pertinentes et efficaces.

Enrolment restriction(s)

  • Cycle d'études
    • Must be enrolled: Deuxième cycle

Some course sections may have additional restrictions.

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MRK-6082 in brief

Course Outline(s)

Delivery Modes

  • This course is available in distance learning mode

Faculty and Department

Sciences de l'administration

FSA Marketing

Number of hours per week

  • Classes: 3 hours
  • Labs or practical assignments: 3 hours
  • Individual work: 3 hours
  • Total: 9 hours

Schedule

Automne 2026 - 1 section offered

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