Université Laval
Faculty of Business Administration

MRK-6091
Marketing des services

Academic Level (Cycle) - Deuxième cycle

3 credits

Description

L'objectif du cours est d'initier l'étudiant aux caractéristiques particulières des services et d'illustrer les impacts de ces particularités sur la conception des stratégies marketing. Le cours porte une attention particulière aux sept éléments du marketing des services : le produit, le prix, la distribution, la communication, l'environnement physique, le processus et le personnel en contact.

Enrolment restriction(s)

  • Cycle d'études
    • Must be enrolled: Deuxième cycle

Some course sections may have additional restrictions.

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MRK-6091 in brief

Course Outline(s)

Delivery Modes

  • This course is available in distance learning mode

Faculty and Department

Sciences de l'administration

FSA Marketing

Number of hours per week

  • Classes: 3 hours
  • Labs or practical assignments: 0 hours
  • Individual work: 6 hours
  • Total: 9 hours

Schedule

Automne 2026 - 1 section offered

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