Université Laval
Faculty of Business Administration

MRK-8000
Comportement du consommateur

Academic Level (Cycle) - Troisième cycle

3 credits

Description

Ce cours s'adresse aux étudiants de doctorat. Il rend compte de la diversité des comportements de consommation (individuels ou collectifs) et de la nécessité d'utiliser une approche multidisciplinaire pour cerner la complexité du rapport du consommateur aux objets de consommation. Il présente également l'évolution du champ du comportement du consommateur par le biais de celle de ses objets d'étude et des perspectives qui participent à son dynamisme, notamment celles regroupées dans le tournant interprétatif.

Enrolment restriction(s)

  • Cycle d'études
    • Must be enrolled: Troisième cycle
  • Programme
    • Must be enrolled: Doctorat en sciences de l'administration

Some course sections may have additional restrictions.

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MRK-8000 in brief

Course Outline(s)

Delivery Modes

  • This course is available in in-person/hybrid delivery mode

Faculty and Department

Sciences de l'administration

FSA Marketing

Number of hours per week

  • Classes: 3 hours
  • Labs or practical assignments: 0 hours
  • Individual work: 6 hours
  • Total: 9 hours

Schedule

Automne 2026 - 1 section offered

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