Alex
Baudet
Assistant Professor
Department of Marketing
FSA ULaval
Pavillon J.-A.-De Sève
Local 1256
Fields of Interest and Research
- Advertising and promotion
- Marketing, n.e.c.
- Communication technology and digital media studies
- Social media studies
Education
- Doctor of Philosophy, Marketing (Ph. D.), HEC Montreal
- Masters, Digital Marketing (M. Sc.), ESSCA School of Management
Publications
Articles
- Baudet, A., & Parmentier, M. A. (2025). Focal and peripheral consumption journeys across virtual and physical realities: A study of online gaming. International Journal of Research in Marketing, 42(4), 1020-1038. DOI : 10.1016/j.ijresmar.2025.04.008
- Baudet, A., & Parmentier, M. A. (2025). Mediating social phygital experiences in the context of esports tournaments. Internet Research, 35(5), 1802-1820. DOI : 10.1108/INTR-03-2024-0522
- Baudet, A., & Parmentier, M. A. (2025). Québec’s school cellphone ban won’t solve the challenges of family tech use. The Conversation Canada. DOI : 10.64628/AAM.kgk3msteh
- Aboelenien, A., Baudet, A., & Chow, A. M. (2023). You need to change how you consume: ethical influencers, their audiences, and their linking strategies. Journal of Marketing Management, 39(11-12), 1043-1070. DOI : 10.1080/0267257X.2023.2218853
Chapters in Collective Works
- Aboelenien, A., Baudet, A., & Chow, A. M. (2024). ‘You need to change how you consume’: ethical influencers, their audiences and their linking strategies. In Gurrieri, L., Drenten, J., & Abidin, C. (Eds.). Influencer Marketing: Interdisciplinary and Socio-Cultural Perspectives (pp. 28). Routledge. doi : 10.4324/9781003559412-6.
- Baudet, A., Parmentier, M. A., & Fischer, E. (2024). Considering the Impacts of Transgressive Behaviors among Interactive Online Audiences. In Llamas, R., & Belk, R. (Eds.). The Routledge Handbook of Digital Consumption. Routledge. https://www.routledge.com/The-Routledge-Handbook-of-Digital-Consumption/Llamas-Belk/p/book/9781032329604.
- Baudet, A., Veresiu, E., & Parmentier, M. A. (2022). TomboyX: Building an Inclusive Digital Communication Plan. Bloomsbury Fashion Business Cases Autumn 2024. doi : 10.5040/9781350883598.003.
Communications in a Conference with Proceedings
- Baudet, A. (2024). Peripheral Journeys. CCT Conference 2024, San Diego, United States of America.
Communications in a Conference Without Proceedings
- Baudet, A. (2025). The S.A.F.E framework: Making digital marketing more inclusive. CCTC 2025, Montréal, Canada.