Fares
Belkhiria
Assistant Professor
Department of Marketing
FSA ULaval
Pavillon J.-A.-DeSève
Local 1164
Fields of Interest and Research
- Distribution and start-ups
- Sales and marketing
- Marketing, n.e.c.
- Population health interventions
- Environmental determinants of health (including environment-gene interactions)
- Communication technology and digital media studies
- Public relations studies
Education
- Doctorate, Management -Marketing (Ph. D.), McGill University
- Master of Science, Management - Marketing (M. Sc.), Brock University
- Bachelor, Business Administration (B. Sc.), Tunis Business School (TBS)
Publications
Communications in a Conference with Proceedings
- Gieschen, A., Sengupta, R., Zhang, D., Belkhiria, F., Brown, S. T., Paquet, C., & Dubé, L. (2025). SynthEco: An open-source Python application for the generation of a multi-scale digital ecosystem anchored in synthetic populations. Practice and Experience in Advanced Research Computing (PEARC) 2025, United States of America.
- Belkhiria, F., Nie, J. Y., Paquet, C., Sengupta, R., Gieschen, A., Talukder, B., Brown, S., & Dubé, L. (2022). Using big data and machine learning for multilayered surveillance for healthy food environment and diet. 2022 IEEE International Conference on Big Data, Osaka, Japan.
Communications in a Conference Without Proceedings
- Belkhiria, F., Nie, J. Y., Zhu, T., & Dubé, L. (2025). Empowering vulnerable consumers: A personalized, budget-aware recommender system for grocery shopping. Academy of Marketing Science Annual Conference, Montréal, Canada.
- Belkhiria, F., Gumus, M., Ertekin, N., & Dubé, L. (2024). Investigating the role of different types of habits on consumers' response to healthy eating nudges. Association for Consumer Research-Asia Pacific Conference, Bali, Indonesia.
- Belkhiria, F., Gumus, M., Ertekin, N., & Dubé, L. (2024). Bad vs good habits: Product, category and store habits impact on consumers' response to healthy eating nudges. 46th ISMS Marketing Science Conference, Sydney, Australia.
- Belkhiria, F., & Dubé, L. (2024). Multiscale habits, contextual stability, and adaptive response to marketing interventions: A difference-in-difference-in difference model of food loyalty data. SOBDR Conference, Rotman School of Management, University of Toronto, Toronto, Canada.
- Belkhiria, F., & Dubé, L. (2023). Mind your habits: Exploring the impact of different types of shopping habits on consumers price sensitivity and healthfulness of purchase. Association for Consumer Research (ACR) Annual Conference, Seattle, United States of America.
- Elhaffar, G., Dubé, L., Mcrae, C., Belkhiria, F., & Paquet, C. (2023). Seeking environmental justice in a developed city: how does citizen’s carbon footprints compare between favored and less favored boroughs in the city of Montreal. 18th International Conference on Computational Urban Planning and Urban Management (CUPUM), Montréal, Canada.
- Belkhiria, F., Nie, J. Y., Zhu, T., Mcrae, C., & Dubé, L. (2023). EATS: A next-generation adaptive recommender system for healthy food purchase nudges. 18th International Conference on Computational Urban Planning and Urban Management (CUPUM), Montréal.
- Belkhiria, F., & Dubé, L. (2023). Mind your habits: Investigating the role of habits, online shopping decision aids and food environment on consumer food purchase. 8th 2023 Empirical & Theoretical (ET) Symposium, Queen’s University, Kingston, Canada.
- Elhaffar, G., Dubé, L., Ma, Y., Paquet, C., & Belkhiria, F. (2023). Food’s carbon rootprint surveillance dashboard for the city of Montreal. Green Food Tech 2023,, Montréal, Canada.
- Ashraf, A., Thongpapanl, A., Anwar, A., & Belkhiria, F. (2019). . 24th Annual Marketing Management Association Fall Educators’ Conference, New Mexico, United States of America.
- Belkhiria, F. (2019). Does e-government technology always fit? Moderating role of technology-job fit on employee acceptance of E-Government. Mapping New Knowledge Conference, Niagara, Canada.
Working Papers
- Dubé, L., Belkhiria, F., Mcrae, C., Gumus, M., Paquette, A., & Murphy, K. (2024). Digital convergence in retail: Maturin's innovation journey in Quebec's online grocery ecosystem: A precision convergence-retailing perspective on maturin.ca, Bensadoun school of retail management case study [Sponsored by Quebec Ministère de l'économie, de l'innovation et de l'énergie].