Université Laval
Faculty of Business Administration
Frank_Pons

Frank
Pons

Full Professor
Dean - FSA ULaval
Directeur, Observatoire international en management du sport

Department of Marketing
FSA ULaval
Pavillon Palasis-Prince
Local 1205-A

Fields of Interest and Research

  • Advertising and promotion
  • Market studies
  • Marketing, n.e.c.
  • Sales and marketing
  • Distribution and start-ups
  • Entrepreneurship
  • International trade
  • Competitiveness and innovation
  • Management and trade, n.e.c.

Education

  • Doctorate in Administration, Marketing and Psychology (Ph. D.), Concordia University
  • Master of Business Administration, Marketing (MBA), Laval University
  • Maîtrise Sciences et Technologie, Appareillage Scientifique (M. Sc.), University of Law, Economics and Science of Aix Marseille III

Publications

Articles

  • Marceau, P., Boucher, F., & Pons, F. (2025). Consumption of women’s sports: insights from a latent profile analysis across four countries. Sport, Business and Management. DOI : 10.1108/SBM-10-2024-0154
  • Marceau, P., & Pons, F. (2024). Inclusive sponsorship activation and gender equity in sports: the case of orange company. Corporate Communications: An International Journal. DOI : 10.1108/CCIJ-10-2023-0147
  • Levesque, N., & Pons, F. (2023). Influencer engagement on social media: a conceptual model, the development and validation of a measurement scale. Journal of Theoretical and Applied Electronic Commerce Research, 18(4), 1741-1763. DOI : 10.3390/jtaer18040088
  • Marceau, P., & Pons, F. (2023). Sponsorship activation: a systematic review and future research agenda. International Journal of Sport Management and Marketing, 23(1-2), 99-134. DOI : 10.1504/IJSMM.2023.130433
  • Marceau, P., & Pons, F. (2022). COVID-19: Physical Activity Behavior Change among Athletes in Québec (Canada). International Journal of Environmental Research and Public Health, 19(21), 13853. DOI : 10.3390/ijerph192113853
  • Levesque, N., & Pons, F. (2021). The Key Role of Consumers’ Involvement: The Case of Organic Food Consumption. Multidisciplinary Business Review, 14(2), 87-106. DOI : 10.35692/07183992.14.2.9
  • Levesque, N., & Pons, F. (2020). The Human Brand: A systematic literature review and research agenda. Journal of Customer Behaviour, 19(2), 143-174. DOI : 10.1362/147539220X15929906305242
  • Petzold, S., Barbat, V., Pons, F., & Zins, M. (2019). Impact of responsive and proactive market orientation on SME performance: The moderating role of economic crisis perception. Canadian Journal of Administrative Sciences / Revue Canadienne des sciences de l'administration, 36(4), 459-472. DOI : 10.1002/cjas.1514
  • Mourali, M., Yang, Z., Pons, F., & Hassay, D. (2018). Consumer power and choice deferral: The role of anticipated regret. International Journal of Research in Marketing, 35(1), 81-99. DOI : 10.1016/j.ijresmar.2017.09.004
  • Maltese, L., Pons, F., & Prévot, F. (2017). Managing E-Reputation and Key Stakeholders in the Context of Sport Expressive Organizations. International Studies of Management and Organization, 47(1), 88-105. https://www.tandfonline.com/doi/abs/10.1080/00208825.2017.1241090
  • Toufaily, E., & Pons, F. (2017). Impact of customers' assessment of website attributes on e-relationship in the securities brokerage industry: A multichannel perspective. Journal of Retailing and Consumer Services, 34, 58-69. DOI : 10.1016/j.jretconser.2016.09.011
  • Omid, M., Pons, F., & Zins, M. (2017). Revisiting drivers of tourist satisfaction and loyalty: role of key moderators. International Journal of Services Technology and Management, 23(3), 165-188. DOI : 10.1504/IJSTM.2017.085472
  • Giroux, M., Pons, F., & Maltese, L. (2017). The role of perceived brand personality in promotion effectiveness and brand equity development of professional sports teams. International Journal of Sports Marketing & Sponsorship, 18(2), 180-195. DOI : 10.1108/IJSMS-05-2017-092
  • Pons, F., Giroux, M., Mourali, M., & Zins, M. (2016). The relationship between density perceptions and satisfaction in the retail setting: Mediation and moderation effects. Journal of Business Research, 69(2), 1000-1007. DOI : 10.1016/j.jbusres.2015.09.005
  • Maltese, L., Pons, F., Danglade, J. P., & Kéramidas, O. (2016). L'écosystème des spectacles sportifs : de la recherche aux pratiques managériales et inversement. Recherches en Sciences de Gestion, 115, 75-96. https://www.cairn.info/revue-recherches-en-sciences-de-gestion-2016-4-p-75.htm
  • Maltese, L., Pons, F., Danglade, J.-P., & Keramidas, O. (2016). L’écosystème des spectacles sportifs : de la recherche aux pratiques managériales et inversement. Recherches en Sciences de Gestion, 115(4), 75-96. DOI : 10.3917/resg.115.0075
  • Pons, F., Giroux, M., & Mourali, M. (2014). The density–satisfaction relationship revisited: The role of scarcity and consumers affective reactions in a crowded retail situation. Journal of Retailing and Consumer Services, 21(1), 54-60. DOI : 10.1016/j.jretconser.2013.09.004
  • Pons, F., Giroux, M., & Haurat, F. (2014). Événements et spectacles sportifs : état des lieux des stratégies de segmentation. Gestion HEC Montréal, 38(4), 16-26. https://www.cairn.info/revue-gestion-2013-4-page-16.htm?contenu=article
  • Pons, F., Giroux, M., & Haurat, F. (2014). La Segmentation en marketing du Sport : Un outil Stratégique Prépondérant. Gestion HEC Montréal, 38(4), 37-48.
  • Giroux, M., Pons, F., & Richelieu, A. (2013). Internationalisation of Sports Teams Brands: The Consumers' Perspective. International Journal of Business and Globalisation, 11(1), 1-18. DOI : 10.1504/IJBG.2013.055313
  • Pons, F., Giroux, M., & Haurat, F. (2013). Événements et spectacles sportifs : état des lieux des stratégies de segmentation. Revue Gestion, 38(4), 16-26. DOI : 10.3917/riges.384.0016
  • Pons, F., & Souiden, N. (2012). Comment minimiser les effets négatifs des rappels de produits?. Gestion HEC Montréal, 37(1), 26-35. http://www.cairn.info/revue-gestion-2012-1-page-26.htm#citation
  • Veilleux, S., Haskell, N., & Pons, F. (2012). Going global: How smaller enterprises benefit from strategic alliances. Journal of Business Strategy, 33(5), 22-31. DOI : 10.1108/02756661211282768
  • Souiden, N., M'saad, B., & Pons, F. (2011). A Cross-Cultural Analysis of Consumers' Conspicuous Consumption of Branded Fashion Accessories. Journal of International Consumer Marketing, 23(5), 329-343. DOI : 10.1080/08961530.2011.602951
  • Richelieu, A., & Pons, F. (2011). How Strong is my Sports Brand? The Case of the Montréal Canadiens Hockey Club. Journal of Sponsorship, 4(4), 353-365.
  • Ladhari, R., Pons, F., Bressolles, G., & Zins, M. (2011). Culture and personal values: How they influence perceived service quality. Journal of Business Research, 64(9), 951-957. DOI : 10.1016/j.jbusres.2010.11.017
  • Veilleux, S., Haskell, N., & Pons, F. (2011). Influence of entry modes on communication strategies of international new ventures in foreign markets: A preliminary study. International Journal of Business and Globalisation, 6(2), 117-135. DOI : 10.1504/IJBG.2011.038485
  • Souiden, N., Pons, F., & Mayrand, M. E. (2011). Marketing high-tech products in emerging markets: the differential impacts of country image and country-of-origin's image. Journal of Product & Brand Management, 20(5), 356-367. DOI : 10.1108/10610421111157883
  • Ladhari, R., Pons, F., Bressolles, G., & Zins, M. (2011). Service Quality Perceptions: Cross-Cultural Comparison Using National Culture and Personal Values. Journal of Business Research, 64(9), 951-957.
  • Conroy, S., Emerson, T., & Pons, F. (2010). Ethical Attitudes of Accounting Practitioners: Are Rank and Ethical Attitudes Related?. Journal of Business Ethics, 91(2), 183-194. DOI : 10.1007/s10551-009-0076-2
  • Mourali, M., & Pons, F. (2009). Regulatory fit from attribute-based versus alternative-based processing in decision making. Journal of Consumer Psychology, 19(4), 643-651. DOI : 10.1016/j.jcps.2009.03.002
  • Cleveland, M., Pons, F., Laroche, M., & Kastoon, R. (2009). Acculturation and consumption: Textures of cultural adaptation. International Journal of Intercultural Relations, 33(3), 196-212. DOI : 10.1016/j.ijintrel.2008.12.008
  • Souiden, N., & Pons, F. (2009). Product recall crisis management: the impact on manufacturer's image, consumer loyalty and purchase intention. Journal of Product & Brand Management, 18(2), 106-114. DOI : 10.1108/10610420910949004
  • Richelieu, A., & Pons, F. (2009). If brand equity matters, where is the brand strategy? A look at Canadian hockey teams in the NHL. International Journal of Sport Management and Marketing, 5(1), 34-45.
  • Laroche, M., Pons, F., & Richard, M. O. (2009). The Role of Language in Ethnic Identity Measurement: A Multitrait-Multimethod Approach to Construct Validation. The Journal of Social Psychology, 149(4), 513-539. DOI : 10.3200/SOCP.149.4.513-540
  • Pons, F., Stotlar, D., & Bradish , C. (2008). EDITORIAL - Marketing the olympic games introduction. International Journal of Sports Marketing & Sponsorship, 9(4), 241-241. https://www-webofscience-com.acces.bibl.ulaval.ca/wos/woscc/full-record/WOS:000264215300001
  • Standifird, S., Pons, F., & Moshavi, D. (2008). Influence Tactics in the Classroom and Their Relationship to Student Satisfaction. Decision Sciences Journal of Innovative Education, 6(1), 135-152. DOI : 10.1111/j.1540-4609.2007.00161.x
  • Moshavi, D., Dana, S., Standifird, S., & Pons, F. (2008). Gender Effects in the Business School Classroom: A Social Power Perspective. Journal of Behavioral and Applied Management, 10(1), 3-18. DOI : 10.21818/001c.17167
  • Pons, F., & Laroche, M. (2007). Cross-Cultural Differences in Crowd Assessment. Journal of Business Research, 60(3), 269-276. DOI : 10.1016/j.jbusres.2006.10.017
  • Richelieu, A., & Pons, F. (2006). Toronto Maple Leafs vs. Football Club Barcelona: How Two Legendary Sports Teams Built Their Brand Equity. International Journal of Sports Marketing & Sponsorship, 7(3), 231-250.
  • Pons, F., Mourali, M., & Nyeck, S. (2006). Consumer Orientation Toward Sporting Events: Scale Development and Validation. Journal of Service Research, 8(3), 276-287. DOI : 10.1177/1094670505283931
  • Pons, F., Laroche, M., & Mourali, M. (2006). Consumer reactions to crowded retail settings: Cross-cultural differences between North America and the Middle East. Psychology & Marketing, 23(7), 555-573. DOI : 10.1002/mar.20146
  • Richelieu, A., & Pons, F. (2005). Reconciling Managers' Strategic Vision With Fans' Expectations. International Journal of Sports Marketing & Sponsorship, 6(3), 37-57.
  • Mourali, M., Laroche, M., & Pons, F. (2005). Antecedents of Consumer Relative Preference for Interpersonal Information Sources Search and Susceptibility to Interpersonal Influence. Journal of Consumer Behaviour, 4(5), 307-318. https://onlinelibrary.wiley.com/doi/abs/10.1002/cb.16
  • Mourali, M., Laroche, M., & Pons, F. (2005). Individualistic orientation and consumer susceptibility to interpersonal influence. Journal of Services Marketing, 19(3), 164-173.
  • Pons, F., & Richelieu, A. (2004). Marketing stratégique du sport : le cas d’une équipe de la Ligue Nationale de Hockey. Revue Française de Gestion, 30(150), 161-175.
  • Pons, F., & Richelieu, A. (2004). Marketing stratégique du sport. Le cas d'une franchise de la Ligue nationale de hockey. Revue Française de Gestion, 30(150), 161-175. DOI : 10.3166/rfg.150.161-175
  • Laroche, M., Pons, F., Cervellon, M. C., & Kim, C. (2003). A Model of Consumer Response to Two Retail Sales Promotion Techniques. Journal of Business Research, 56(7), 513-522. DOI : 10.1016/S0148-2963(01)00249-1
  • Laroche, M., Pons, F., & Turmel, A. (2002). A Cross-Cultural Comparison of Direct Mail Receptivity. Journal of International Consumer Marketing, 14(3), 37-53. DOI : 10.1300/J046v14n04_02
  • Laroche, M., Toffoli, R., Zhang, Q., & Pons, F. (2001). A cross-cultural study of the persuasive effect of fear appeal messages in cigarette advertising: China and Canada. International Journal of Advertising, 20(3), 297-319. DOI : 10.1080/02650487.2001.11104895
  • Laroche, M., Kirpalani, V. H., Pons, F., & Zhou, L. (2001). A Model of Advertising Standardization in Multinational Corporations. Journal of International Business Studies, 32(2), 249-266. DOI : 10.1057/palgrave.jibs.8490951
  • Laroche, M., Pons, F., Zgolli, N., & Kim, C. (2001). Consumers' Use of Price Promotions: A Model and Its Potential Moderators. Journal of Retailing and Consumer Services, 8(5), 13-22. https://www.sciencedirect.com/science/article/pii/S096969890000031X#!
  • Pons, F., Laroche, M., & Perreault, S. (2001). Role of Sporting Events as Ethnoculture's Emblems: Impact of Acculturation and Ethnic Identity on Consumer Orientation Toward Sporting Events. Sports Marketing Quarterly, 10(4), 132-146.
  • Daghfous, N., Petrof, J., & Pons, F. (1999). Values and adoption of innovations: a cross-cultural study. Journal of Consumer Marketing, 16(4), 314-331. DOI : 10.1108/07363769910277102

Chapters in Collective Works

  • Pons, F., Giroux, M., & Maltese, L. (2022). Sport Marketing. In Trevor Slack, Terri Byers & Alex Thurston (Eds.). Understanding Sport Organizations: Applications for Sport Managers (pp. 173-186). doi : 10.5040/9781718214132.ch-009.
  • Pons, F., & Maltese, L. (2015). Brand Activation in Sports Organizations. In Simon Chadwick, Michel Desbordes et Nicolas Chavanat (Ed). Handbook of Sports Marketing. Routledge. doi : 10.4324/9781315742021.
  • Pons, F., Giroux, M., & Mourali, M. (2014). Consumer Behavior and Motivation: Why Are Sport Event Consumers So Special?. In Pritchard, M. P., & Stinson, J. L. (Eds.). Leveraging Brands in Sport Business (pp. 21-36). doi : 10.4324/9780203108994.
  • Pons, F., & Richelieu, A. (2009). [The State of Football In] North America. In S. Chadwick, & S. Hamil (Eds.). Managing Football: An International Perspective (pp. 357-371). doi : 10.4324/9780080949765.
  • Richelieu, A., & Pons, F. (2007). Branding Sport Teams in a Competitive Context: A Look at Team Branding in the National Hockey League. In S. Chadwick, & D. Arthur (Eds.). International Cases in the Business of Sport (pp. 13-29). Elsevier. doi : 10.4324/9780080554563.
  • Lavoie, A., & Pons, F. (2007). Des enseignants qui nous ressemblent? La sous-représentation des étudiants d’origine immigrante en formation initiale des maîtres en milieu universitaire francophone à Montréal. In C. Solar (Ed). L’équité en éducation.
  • Richelieu, A., Soderman, S., & Pons, F. (2007). The Internationalization of a Sports Team Brand: The Case of Football Club Barcelona. In J. James (Ed). Sport Marketing Across the Spectrum. Fitness Information Technology Publishers.
  • Pons, F., & Standifird, S. (2006). Professional Soccer in the US: How Marketing Can Help to Build a Loyal Fan Base. In M. Desbordes (Ed). Marketing and Football. Elsevier.
  • Mourali, M., Laroche, M., & Pons, F. (2006). Cultural Differences in Consumer Susceptibility to Interpersonal Influence: the Role of Individualism. In C. P. Rao (Ed). Marketing and Multicultural Diversity. Ashgate Publishing Ltd.

Communications in a Conference with Proceedings

  • Giroux, M., & Pons, F. (2019). Is hyperactivity always good for sponsors?. Australian and New Zealand Marketing Academy Conference (ANZMAC), Wellington, New Zealand.
  • Pons, F., Giroux, M., Maltese, L., & Mourali, M. (2019). Our Sponsor is everywhere, It's a good thing .. or Is it?: Fans' Ambivalence about sponsor Ubiquity. 27th European Sport Management Conference of the European Association for Sport Management (EASM), Seville, Spain.
  • Pons, F. (2019). How to deal with information: Making a Strategic Decision under time pressure. 34th Annual Conference of the North American Society for Sport Management, New Orleans, United States of America.
  • Fournier, J. M., Pons, F., & Maltese, L. (2018). Fantasy Sport: Divided Loyalty or Unconditional Love for the Game. 26th European Sport Management Conference of the European Association for Sport Management (EASM), Malmö, Sweden.
  • Giroux, M., & Pons, F. (2018). Sustainability Marketing Strategies: How Self-Efficacy and Controllability Can Stimulate Pro-Environmental Behaviors for Individuals. 21st Academy of Marketing Science World Marketing Congress (AMS WMC), Porto, Portugal.
  • Pons, F., & Giroux, M. (2018). Ubiquity of Sponsors in Professional sports: Consequences for the Fans. 47th Annual Western Decision Science Institute Conference, Kauai, United States of America.
  • Levesque, N., Pons, F., Omid, M., & Mourali, M. (2018). Cross-Cultural Differences Related to Organic Food Consumption: The Case of Canadian and French Consumers. Marketing Management Association 2018 Spring Conference, Chicago, United States of America.
  • Levesque, N., Pons, F., & Omid, M. (2018). Toward a better understanding of organic products consumption: The key role of consumers' involvement. 2018 Annual Meeting of the Association of Marketing Theory and Practice, Charleston, United States of America.
  • Pons, F., & Girard, C. (2018). Satisfied Students in the International Classrooms: Is there a unique recipe for Marketing Faculty members? The Case of French, American and Canadian students. 47th Annual Western Decision Science Institute conference, Honolulu, United States of America.
  • Mourali, M., Pons, F., Hassay, D., & Yang, Z. (2017). Reducing consumer indecision: The effect of power. 2017 Society for Consumer Psychology Annual Winter Conference, San Francisco, United States of America.
  • Omid, M., & Pons, F. (2016). Allure of Sales Promotions: Towards a Better Understanding of Impulse Buying Behaviour. Proceedings of the 2016 Society for Marketing Advances Annual Conference (SMA 2016), Atlanta, United States of America.
  • Omid, M., & Pons, F. (2016). Toward a Better Understanding of Sales Promotions' Impact on Impulsive Purchases. Proceedings of the 2016 Advances in Consumer Research Conference - Association for Consumer Research, Berlin, Germany.
  • Giroux, M., Pons, F., & Maltese, L. (2016). Sustainability marketing strategies: How self-efficacy and controllability can stimulate pro-environmental behaviors for individuals. Annual World Marketing Congress of the Academy-of-Marketing-Science (AMS), Denver, United States of America.
  • Omid, M., & Pons, F. (2016). Impulsive Purchase and Sales Promotions: How They Interact. Proceedings of the 2016 Colloquium on European Research in Retailing (CERR 2016), Toulouse, France.
  • Pons, F., Giroux, M., Maltese, L., & Moulard, J. G. (2016). "I can't stand my team, but I can't live without it": Ambivalence among highly identified sports fans. Celebrating america's pastimes: baseball, hot dogs, apple pie and marketing?, Denver, United States of America.
  • Pons, F., Maltese, L., & Prevot, F. (2015). Toward a Management Model of e-Reputation in Sports Organizations. Proceedings of the 23rd EASM Conference (EASM 2015), Dublin, Ireland.
  • Omid, M., & Pons, F. (2015). The Gap Between Intentions and Behavior: The Role of Involvement With Organic Consumption. Proceedings of the 2015 International Business and Consumer Research Conference (IBCR 2015), Québec, Canada.
  • Giroux, M., Pons, F., & Maltese, L. (2015). Sustainability Marketing Strategies: How Self-Efficacy and Controllability Can Stimulate Pro-Environmental Behaviors for Individuals. Proceedings of the 2015 Academy of Marketing Science Annual Conference, Denver, United States of America.
  • Pons, F., & Giroux, M. (2015). Emotional ambivalence among highly identified sports fans. Academy of Marketing Science, Denver, United States of America.
  • Pons, F., Giroux, M., & Maltese, L. (2015). Ambivalent and Mixed Emotions Among Highly Identified Sports Fans. Proceedings of the 2015 Marketing Management Association Spring Conference, Chicago, United States of America.
  • Mourali, M., Pons, F., & Yang, Z. (2015). Risk Taking as Power Signalling. Proceedings of the 2015 Society for Consumer Psychology Winter Annual Meeting, Phoenix, United States of America.
  • Giroux, M., Pons, F., & Mourali, M. (2015). Is CSR important for all types of fans? : The value of corporate social responsibility in sport. Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, United States of America.
  • Giroux, M., Pons, F., & Maltese, L. (2014). Sustainability Marketing Strategies: How Self-Efficacy and Controllability Can Stimulate Pro-Environmental Behaviors for Individuals. Proceedings of the 2014 North American Conference of the Association for Consumer Research, Baltimore, United States of America.
  • Pons, F., Giroux, M., Maltese, L., & Mourali, M. (2014). Toward a Typology of Dysfunctional Fans in Professional Football. Proceedings of the 2014 European Association for Sport Management Conference (EASM 2014), Coventry, United Kingdom.
  • Toufaily, E., & Pons, F. (2014). Multichannel Versus Pure e-Securities Brokers: Impact of Custormers' Assessment of Website Attributes on e-Relationship. Proceedings of the 43rd European Marketing Academy Conference, Valencia, Spain.
  • Babineau, P., Veilleux, S., & Pons, F. (2014). Promoting High-Technology: The Role of International Clusters' Branding. Proceedings of the 59th Annual International Council for Small Business World Conference (ICSB 2014), Dublin, Ireland.
  • Cervellon, M. C., Pons, F., & Pugliese, G. (2014). Consumers' Response to Sexual Appeals in Advertisements: The Moderating Role of Sexual Sensation Seeking in Contexts of Std Prevention Versus Perfume Promotion. Proceedings of the 43rd European Marketing Academy Conference (EMAC 2014), Valencia, Spain.
  • Omid, M., & Pons, F. (2014). How Sales Promotions Induce Consumers to Buy on Impulse: The Role of Impulsivity Trait. Proceeedings of the Administrative Sciences Association of Canada 2014 Conference (ASAC 2014), Muskoka, Canada.
  • Pons, F., Giroux, M., Mourali, M., & Richelieu, A. (2013). "I Can't Stand My Team, but I Can't Live Without it": Ambivalence Among Highly Identified Sports Fans. Proceedings of the Society for Consumer Psychology Winter Annual Meeting, San Antonio, United States of America.
  • Mourali, M., Pons, F., & Yang, Z. (2013). Ambiguity Aversion and Advice Taking. Proceedings of the Society for Consumer Psychology Winter Annual Meeting, San Antonio, United States of America.
  • Giroux, M., Pons, F., & Maltese, L. (2013). Brand Personality as a Basis for Segmentation: Impact on Promotional Strategies of Professional Clubs. Proceedings of the 2013 American Marketing Association Winter Marketing Educators' Conference, Las Vegas, United States of America.
  • Giroux, M., & Pons, F. (2013). Ambivalence among highly identified fans. Society for Consumer Psychology Winter Annual Meeting, San Antonio, United States of America.
  • Cervellon, M. C., Pugliese, G., & Pons, F. (2013). The Moderating Effect of Sexual Sensation Seeking on Consumers' Responses to Hard and Soft Sex Advertising Appeals. Proceedings of the 12th International Marketing Trends Conference, Paris, France.
  • Pons, F., Mourali, M., & Lardinoit, T. (2012). Crowd Levels in Service Settings. Proceedings of the 2012 Society for Marketing Advances Annual Conference, Orlando, United States of America.
  • Giroux, M., Grohmann, B., & Pons, F. (2012). Activating Multiple Facets of the Self: Identity-Signaling and Brand Personality. Proceedings of the 2012 Conference of the Association for Consumer Research (ACR 2012), Vancouver, Canada.
  • Mourali, M., & Pons, F. (2012). Power and Unconventional Choice. Proceedings of the 2012 Conference of the Association for Consumer Research (ACR 2012), Vancouver, Canada.
  • Giroux, M., Mourali, M., Pons, F., & Richelieu, A. (2012). I Can't Stand my Team but I Can't Live Without it. Ambivalence Among Highly Identified Sports Fans. Proceedings of the APA Annual Convention, Orlando, United States of America.
  • Giroux, M., Pons, F., & Mourali, M. (2012). Is CSR Important for All Types of Fans?: The Value of Corporate Social Responsibility in Sport. Proceedings of the 2012 Academy of Marketing Science Annual Conference, New Orleans, United States of America.
  • Mourali, M., Pons, F., & Hassay, D. (2012). Consumer Power and Choice Deferral. Proceedings of the Society for Consumer Psychology Winter Annual Meeting, Las Vegas, United States of America.
  • Mourali, M., Pons, F., & Hassay, D. (2011). Power and Deferral: The Role of Anticipated Regret. 2011 American Marketing Association Educators’ Summer Conference, San Francisco, United States of America.
  • Pons, F., Mourali, M., Maltese, L., & Richelieu, A. (2011). Toward a Better Understanding of Crowded and Scarce Sporting Events: Do Fans Think as Much as They Feel?. Proceedings of the AMS Conference, Reims, France.
  • Richelieu, A., & Pons, F. (2011). Brand Image, Promotional Activities and Sponsorships: The Importance of a Good Fit. Proceedings of the International Conference on the Status of Sports Management in the Francophone World, Strasbourg, France.
  • Pons, F., Lavoie, A., & Mourali, M. (2011). One size Fits All in the Global Marketing Classroom…Not Really": Impact of Students’ National Culture and Acculturation Levels. Academy of marketing Science Annual Conference, Coral Gables, United States of America.
  • Korai, B., Souiden, N., & Pons, F. (2010). Reconsidering Consumers' Complaint Behavior in a Changing Cultural Environment. Proceedings of the 2010 Global Marketing Conference, Tokyo, Japan.
  • Pons, F., & Mourali, M. (2010). Consumer density in service encounter: mediation and moderation effects. , Royal Bank International Seminar in Global Marketing Conference, Tokyo, Japan.
  • Pons, F., Mourali, M., & Maltese, L. (2010). Fan Reactions to branding Strategies of Professional Sports. Global Marketing Conference, Tokyo, Japan.
  • Richelieu, A., & Pons, F. (2010). How successful is my sports brand?” From managers’ vision to fans’ perceptions: The case of the Montréal Canadiens Hockey Club. 6th Thought Leaders International Conference on Brand Management, Lugano, Switzerland.
  • Mourali, M., & Pons, F. (2010). Power and Choice: do powerful consumers prefer Bold Options?. 40th Annual Conference of the Association-for-Consumer-Research (ACR), Pittsburgh, United States of America.
  • Souiden, N., M'saad, B., & Pons, F. (2009). The Impact of Culture, Social, and Personal Variables on the Conspicuous Consumption of Branded Accessories. Proceedings of the 5th Royal Bank International Research Seminar, Montréal, Canada.
  • Ladhari, R., Pons, F., Korai, B., & Bressoles, G. (2009). Service Quality Perceptions: Cross-Cultural Comparison Using National Culture and Personal Values. Proceedings of the 5th Royal Bank International Research Seminar, Montréal, Canada.
  • Ladhari, R., Pons, F., Bressolles, G., & Zins, M. (2009). Culture and personal values: How they influence perceived service quality. 5th Royal Bank International Research Seminar, Montréal, Canada.
  • Souiden, N., & Pons, F. (2009). Managing Product Recall Crisis in the Automobile Industry. Proceedings of the Annual Conference of the Administrative Sciences Association of Canada (ASAC 2009) - Administrative Sciences Association of Canada, Niagara Falls, Canada.
  • Pons, F., & Laroche , M. (2005). Cross-cultural differences in crowd assessment. 3rd Meeting of the Royal-Bank-International-Research-Seminar, Montréal, Canada.
  • Laroche, M., Mourali, M., & Pons, F. (2002). Cultural Difference in Interpersonal Information Search: The case of French and English Canadians. The 2002 Academy of Marketing Science Multicultural Marketing Conference, Valence, France.
  • Laroche, M., Mourali, M., & Pons, F. (2002). Situational and Individual Variables Affecting Consumer Preference for Interpersonal Information Sources. The 2002 Academy of Marketing Science Annual Conference: Hypercompetition in Markets and Marketing, Sanibel Island, United States of America.
  • Nyeck, S., Morales, M., Ladhari, R., & Pons, F. (2002). Evaluation of 10 years of use of the measurement of service quality: The case of SERVQUAL instrument. The 2002 European Marketing Academy Conference: Marketing in a Changing World, Braga, Portugal.
  • Pons, F., Laroche , M., Mourali, M., & Nyeck, S. (2001). Why Do We Consume Sporting Events? Scale Development and Buying Implications”. The 2001 American Marketing Association Educators’ Summer Conference, Washington, United States of America.
  • Morales, M., Ladhari, R., Nyeck, S., & Pons, F. (2001). “Developpement et Validation d'une Echelle de Mesure de l'Orientation par rapport aux Spectacles Cinematographiques OSC. 6th International Conference on Arts and Cultural Management, Queensland University of Technology, Brisbane, Australia.
  • Pons, F. (2001). Emotions as Tools”: A Conceptual Framework of Consumers’ Use of Emotions in Service Contexts. The 2001 Academy of Marketing Science Annual Conference, San Diego, United States of America.
  • Ladhari, R., Morales, M., Nyeck, S., & Pons, F. (2001). Consumption Patterns of Leisure Activities : The Case of Movies and Sporting Events. The 2001 European Marketing Academy Conference: Rethinking European Marketing, Bergen, Norway.
  • Laroche, M., Pons, F., & Turmel, A. (2000). “Direct Mail Receptivity: A Cross-Cultural Comparison between French and English Canadians. The 2000 Academy of Marketing Science Multicultural Marketing Conference, Hong Kong, China (PRC).
  • Pons, F., Laroche, M., & Perreault, S. (1999). The Impact of Acculturation and Ethnic Identity on Consumers Orientation towards Sporting Events. 7th Cross-Cultural Research Conference, sponsored by ACR and APA, Cancun, Mexico.
  • Laroche, M., Pons, F., Zgolli, N., & Kim, C. (1999). Consumer Use of Price-Oriented Promotions. 2nd annual Pricing Conference, Fordham University Pricing Center, New York, United States of America.
  • Laroche, M., Pons, F., Zgolli, N., Cervellon, M.-C., & Kim, C. (1999). A model of consumer response to two retail sales promotion techniques. International Retailing Seminar, SMA, Atlanta, Canada.
  • Pons, F. (1999). Le Marketing à l’ère du postmodernisme : un chien dans un jeu de quilles ou un poisson dans l’eau. , the Administrative Sciences Association of Canada (ASAC), Saint John, Canada.
  • Daghfous, N., Petrof, J., & Pons, F. (1998). The Influence of Values on New Product Adoption: A Cross-Cultural Study. the AMS multicultural marketing conference, Montréal, Canada.
  • Pons, F., & Nyeck, S. (1998). L'orientation des consommateurs envers les évènements sportifs: Proposition d'un outil de mesure. the 14th conference of the French Marketing association (AFM), Bordeaux, France.

Communications in a Conference Without Proceedings

  • Boucher, F., Gilbert, M.-H., Dextras-Gauthier, J., Pons, F., & Marceau, P. (2023). Santé psychologique et performance : vers une meilleure conciliation dans le monde du sport. 90e congrès de l’Association francophone pour le savoir (ACFAS), Montréal, Canada.
  • Schomaker, M., Dufour, M.-È., & Pons, F. (2020). Immigrant Integration in the Workplace: A Multi-Perspective Approach. Strategic Management Society, Londre, United States of America.
  • Schomaker, M., Dufour, M.-È., & Pons, F. (2019). Defining immigrant integration in the workplace : A multidimensional model. SASE 31st Annual Conference, New York, United States of America.
  • Pons, F. (2016). Reputation and e-Reputation Levers: What Are the Differences? Lessons Learned From the Sports Industry. 2016 Annual Meeting of the Decision Sciences Institute, Las Vegas, United States of America.
  • Pons, F. (2012). Global Business Strategy Seminar: Cross Cultural Consumer Behavior. University of San Diego, San Diego, United States of America.
  • Pons, F. (2012). Is Hyperactivity Always Good for Sponsors?: Role of Sponsor Ubiquity in Sponsorship Evaluation. The Research Conference in Sports Marketing: Focus on Sponsorship - University of Oregon, Portland, United States of America.
  • Pons, F. (2012). Sports Business: The Evolving Role of Sponsorship and Activation. University of San Diego, San Diego, United States of America.
  • Souiden, N., & Pons, F. (2011). A Cross-Cultural Analysis of Consumers' Conspicuous Consumption of Branded Fashion Accessories. Modélisation et Analyse Statistique et Économique (MASE 2011) - École Polytechnique de Tunisie, La Marsa, Tunisia.
  • Pons, F. (2011). État de la recherche sur l’effet de foule en marketing des services. Euromed Management, Marseille, France.
  • Pons, F. (2010). Services Marketing applied to sports and entertainment. Bordeaux Ecole de Management (BEM), Bordeaux, France.
  • Pons, F. (2010). Generation Y and Direct Sales. Association de Vente Directed au Canada (DSA), Québec, Canada.
  • Pons, F. (2009). Déterminants de la Satisfaction dans les Services Funéraires. Administrative Sciences Association of Canada (ASAC) Annual Conference, Niagara Falls, Canada.
  • Souiden, N., & Pons, F. (2009). Managing product recall crisis in the automobile industry. Administrative Sciences Association of Canada (ASAC) Annual Conference, Niagara Falls, Canada.
  • Pons, F. (2008). Influence Tactics in the Classroom: Cross-cultural Comparison of French and American Marketing Students. Society for Marketing Advances Annual Conference, St-Petersburg, United States of America.
  • Pons, F., & Richelieu, A. (2008). The Internationalization of Football Team Brands: The particular case of Chivas (Mexico and USA). European Association of Sport Management Annual Conference, Heidelberg, Germany.
  • Lardinoit, T., Le Naggard, E., & Pons, F. (2008). How can new products be promoted through televised sports: The effects of involvement, Optimal Stimulalion Level and Innovativeness on new products adoption. 2008 American Marketing Association Educators’ Summer Conference, San Diego, United States of America.
  • Pons, F. (2008). Quand l’age devient vendeur. FADOQ au Palais des Congès, Québec, Canada.
  • Richelieu, A., & Pons, F. (2008). The strategic value of branding in sport: An international perspective. North American Society for Sport Management Annual Conference, Toronto, Canada.
  • Richelieu, A., & Pons, F. (2008). Building and Managing Professional Football Team Brands: Cases from the Major League Soccer. Challenges facing football in the 21st century - Championnat d’Europe des Nations de Football (Euro 2008), Berne, Switzerland.
  • Pons, F. (2008). Mediation and Moderation Effects in Crowded Service Settings Evaluation: The Role of Emotions. Western Decision Sciences Institute Annual Conference, San Diego, United States of America.
  • Pons, F. (2008). What Kind of Influence Tactics Lead to Higher Students’ satisfaction in Business Schools’ Classrooms? Cross-cultural Comparison of French and American Students. Academy of Marketing Science Conference on Cultural Perspectives, New Orleans, United States of America.
  • Pons, F. (2007). Scarcity Effects on Consumers’ Evaluation of Crowded Service Settings. Society for Marketing Advances Annual Conference, San Antonio, United States of America.
  • Pons, F., Mourali , M., & Richelieu, A. (2007). Scarce and Crowded, That's How We Like It. Consumers Reactions to Crowded Sporting Events. Sport Marketing Association Annual Conference, Pittsburgh, United States of America.
  • Pons, F. (2007). RÉSUMÉ DE RÉUNION - When Regulatory Fit Does Not Feel Right: The Inhibiting Effect of Contextually Dominant Decision Strategies. 2007 Association for Consumer Research Conference (ACR), Memphis, United States of America.
  • Pons, F. (2007). The Changing Complexion of Canada’s Direct Selling Marketplace. Association de Vente Directe du Canada (DSA), Toronto, Canada.
  • Pons, F. (2007). Impact of base Knowledge on Consumer Comprehension: The Case of Emerging Ice Cider Industry. Administrative Sciences Association of Canada (ASAC) Annual Conference, Ottawa, Canada.
  • Pons, F. (2007). How innovative are TV sport viewers?. 2007 European Marketing Academy Conference (EMAC), Reykjavik, Iceland.
  • Pons, F. (2007). Branding Sport Teams and Leagues. American Marketing Association Winter Educator Conference, San Diego, United States of America.
  • Richelieu, A., & Pons, F. (2007). The branding of sports teams and organizations. Congrès hivernal de l'American Marketing Academy (AMA), United States of America.
  • Richelieu, A., & Pons, F. (2006). The internationalization of a sports team brand: The case of Football Club Barcelona. Sports Marketing Association Annual Conference, Denver, United States of America.
  • Pons, F., & Richelieu, A. (2006). Emotional Consumers in Service Encounters: Could They Be Actors?. Annual Society for Marketing Advances Conference, Nashville, United States of America.
  • Moshavi, D., Standifird, S., & Pons, F. (2006). Gender Effects in the Business School Classroom: A Social Power Perspective. Academy of Management Annual conference, Atlanta, United States of America.
  • Pons, F. (2006). The Relationship between Consumers’ Density and Satisfaction in the Retail Setting: Mediation and Moderation Effects. Administrative Sciences Association of Canada (ASAC) Annual Conference, Banff, Canada.
  • Pons, F. (2005). Make it scarce and I won’t mind the crowd The key role of scarcity for crowded retailers. 8th Society for Marketing Advances Retailing Seminar, San Antonio, United States of America.
  • Richelieu, A., & Pons, F. (2005). Toronto Maple Leafs vs. Football Club Barcelona: How two legendary sports teams build their brand equity. Sports Marketing Association Annual Conference, Phoenix, United States of America.
  • Pons, F., Richelieu, A., & Mourali, M. (2005). Complacency and Marketing Myopia in Professional Sports: Diagnostic, Antecedents et Solutions in the case of Hockey. Sports Marketing Association Annual Conference, Phoenix, United States of America.
  • Pons, F., Mourali, M., & Laroche, M. (2005). Cross-Cultural Differences in Crowd Assessment: The differential influence of density expectations on consumers’ shopping experience in Mexico and Canada. Royal Bank International Research Seminar: Cultural perspectives on services marketing, Montréal, Canada.
  • Standifird, S., Pons, F., & Moshavi, D. (2005). Influence Tactics in the Business Classroom and Their Relationship to Student Satisfaction. Academy of Management Annual conference, Hawai, United States of America.
  • Pons, F., & Bradish , C. (2005). Sports Marketing in Canada: Research Opportunities and Academic Association. Administrative Sciences Association of Canada (ASAC) Annual Conference, Toronto, Canada.
  • Pons, F. (2004). Can a Consumer be Satisfied in a Crowded Retailer? The Key Role of Expectations and Shopping Situation. 7th Society for Marketing Advances Retailing Seminar, Tampa, United States of America.
  • Pons, F., & Richelieu, A. (2004). Discrepancy between Consumers Needs and the Franchise Strategic Vision : The case of the National Hockey League (NHL). Sports Marketing Association Annual Conference, Memphis, United States of America.
  • Pons, F., Richelieu, A., & Redo, C. (2004). Major League Versus Minor League Hockey: Comparison of Marketing Vision, Strategy and Tactics. Sports Marketing Association Annual Conference, Memphis, United States of America.
  • Pons, F., Mourali, M., Cleveland, M., & Nyeck, S. (2004). The Consumer’s Orientation toward Sporting Events: Measurement Issues. Administrative Sciences Association of Canada (ASAC) Annual Conference, Québec, Canada.
  • Pons, F., Laroche , M., & Mourali, M. (2004). Satisfied in a Crowded Service Situation? Cross-Cultural Comparison of Reactions to Crowd. Academy of Marketing Science Annual Meeting, Vancouver, Canada.
  • Mourali, M., Pons, F., & Laroche, M. (2004). Self-Esteem and Social influence: The Moderating Role of Gender. 11th Society for Consumer Psychology Winter Annual Meeting, San Francisco, United States of America.
  • Mourali, M., Laroche, M., & Pons, F. (2003). Cultural Differences in Consumer Susceptibility to Interpersonal Influence: The Role of Individualism. Royal Bank International Research Seminar: Cultural perspectives on services marketing, Montréal, Canada.
  • Cleveland, M., Laroche, M., Pons, F., & Kastoon, R. (2003). Culture and Consumption Typology: The Case of Traditional and Mainstream Basic Foods. Royal Bank International Research Seminar: Cultural perspectives on services marketing, Montréal, Canada.

Publication Reviews

  • Pons, F. (2008). Révision du livre: Sport Marketing: A Canadian Perspective. International Journal of Sport Communication.
  • Pons, F. (2002). Book Review of “la Gestion du Sport”. Canada. Revue Gestion. 27(1).

Miscellaneous

  • Pons, F., & Mourali, M. (2008). RÉSUMÉ DE RÉUNION - When regulatory fit does not 'feel right': The inhibiting effect of contextually dominant decision strategies.

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