Jessica
Darveau
Associate Professor
Department of Marketing
FSA ULaval
Pavillon J.-A.-De Sève
Local 1116
Fields of Interest and Research
- Social and cultural anthropology
Projets identitaires des consommateurs, Communautés en ligne et communautés de marque, Dynamiques d'inclusion et d'exclusion - Advertising and promotion
Contenus et image de marque, Pratiques responsables et éthiques - Sales and marketing
Marketing des arts et de la culture, Marques locales
Education
- Doctorate in marketing (Ph. D.), HEC Montreal
- Master of Arts, Arts History (M.A.), Concordia University
- Bachelor in fine arts (B.A.), Bishop's University
Publications
Articles
- Darveau, J., Brouard, M., & Cheikh-Ammar, M. (2026). 'Spread kindness not virus': Theorizing the vulnerability of online mutual aid communities. Information, Communication and Society, 1-17. DOI : 10.1080/1369118X.2026.2643467
- Darveau, J., Paquet, C., Faber, A., & Champagne St-Arnaud, V. (2025). A scoping review on ageism in marketing: towards age inclusiveness. Journal of Marketing Management. DOI : 10.1080/0267257X.2025.2562327
- Darveau, J., & Cheikh-Ammar, M. (2021). The interplay between liminality and consumption: A systematic literature review with a future research agenda. International Journal of Consumer Studies, 45(4), 867-888. DOI : 10.1111/ijcs.12678
- Cheikh-Ammar, M., Bourdeau, S., & Darveau, J. (2020). Navigating the Rough Seas of Software Project Resistance: Four Project Manager Personas to Help Bring the Ship Safely to Harbor. IEEE Software, 37(6), 38-43. DOI : 10.1109/MS.2020.3015150
- Boeuf, B., & Darveau, J. (2019). An Ethical Perspective on Necro-Advertising: The Moderating Effect of Brand Equity. Journal of Business Ethics, 155(4), 1077-1099. DOI : 10.1007/s10551-017-3490-x
- St-James, Y., Darveau, J., & Fortin, J. (2018). Immersion in film tourist experiences. Journal of Travel & Tourism Marketing, 35(3), 273-284. DOI : 10.1080/10548408.2017.1326362
- Boeuf, B., & Darveau, J. (2017). Posting from beyond the grave: An autopsy of consumer attitudes toward promotional communication in a posthumous context. International Journal of Research in Marketing, 34(4), 892-900. DOI : 10.1016/j.ijresmar.2017.06.004
- Darveau, J., & D'astous, A. (2014). Bundle Building in the Arts: An Experimental Investigation. Psychology & Marketing, 31(8), 591-603. DOI : 10.1002/mar.20720
- Boeuf, B., Darveau, J., & Legoux, R. (2014). Financing Creativity: Crowdfunding as a New Approach for Theatre Projects. International Journal of Arts Management, 16(3), 33-48. https://www.researchgate.net/publication/267213845_Financing_Creativity_Crowdfunding_as_a_New_Approach_for_Theatre_Projects
Communications in a Conference with Proceedings
- Darveau, J. (2025). Towards breastfeedingfriendly places in service settings: The role of the servicescape. Congrès AMF, Paris, France.
- Faber, A., Paquet, C., Darveau, J., & Champagne St-Arnaud, V. (2023). Ageism in marketing: A scoping review. AMA Marketing and Public Policy Conference, Arlington, United States of America.
- Darveau, J., Brouard, M., & Cheikh-Ammar, M. (2023). Spread kindness, not virus: Theorizing parasitic commoning interactions in an online community. Sub-theme 53: Organizing by and for the commons: Alternative values and affective intensities. 39th European Group of Organizational Studies Colloquium, Cagliari, Italy.
- Darveau, J., Ellafi, K., & Faber, A. (2021). A spiritual journey to zero-waste. Working paper. ACR North American Advances, Vol 49., Duluth, Netherlands (The).
- Boeuf, B., & Darveau, J. (2016). Death Becomes Them: Examining Advertising Effects in Digital Bereavement Communities. Proceedings of the 2016 AMS 19th World Marketing Congress, Paris, France.
- Darveau, J. (2013). Through the Looking-Glass: Uncanny Reflections. Consumer Culture Theory Conference 2013, Tucson, United States of America.
Communications in a Conference Without Proceedings
- Darveau, J., Paquet, C., Champagne St-Arnaud, V., & Faber, A. (2023). Une revue de la portée: Au croisement du marketing et de l’âgisme envers les personnes âgées. 90ème Congrès de l'ACFAS, Montréal, Canada.
- Darveau, J. (2014). Of Rightness and Righteousness: Body Masquerades as (In)appropriate Consumption Practices. Consumer Culture Theory Conference 2014, Helsinki, Finland.
- Darveau, J. (2014). The doppelgänger and its archetypes Poster. Consumer Culture Theory Conference 2014, Helsinki, Finland.
- Darveau, J., & Boeuf, B. (2012). Crowdfunding in the performing arts. Poster. Direct/Interactive Marketing Research Summit, Las Vegas, United States of America.