Xiu
Wu
Assistant Professor
Department of Marketing
FSA ULaval
Pavillon J.-A.-De Sève
Local 1276
Fields of Interest and Research
- Mental health and wellbeing
- Psychology, social and behavioural aspects, n.e.c.
- Judgement and decision making
- Advertising and promotion
- Gender psychology
Education
- Doctor of Business Administration, Marketing (DBA), Concordia University
- Master of Science, Marketing (M. Sc.), Concordia University
- Bachelor of Science, Psychology (B. Sc.), Central China Normale University
- Bachelor of Arts, Advertising (B.A.), Huazhong Agricultural University
Publications
Articles
- Wu, X., & Grohmann, B. (2021). The effect of masculinity and femininity incongruence on consumer responses to brands. Journal of Business Diversity, 21(1), 95-120. DOI : 10.33423/jbd.v21i1.4078.
Communications in a Conference Without Proceedings
- Walsh, D., & Wu, X. (2024). The impact of cuteness, goal importance, and private self-awareness on self-regulation. 2024 Society for Judgment and Decision-Making conference, United States of America.
- He, S., & Wu, X. (2024). A conceptual framework to explain reliance on algorithmic recommendations. Association for Consumer Research (ACR) Annual Conference, Paris, France.
- Walsh, D., & Wu, X. (2024). Investigating how cuteness, private self-awareness, and goal importance improve self-regulation. Association for Consumer Research (ACR) Annual Conference, Paris, France.
- Wu, X., & Grohmann, B. (2024). Does self-quantification lead to self-objectification? The moderating role of motivation types. American Marketing Association (AMA) Summer Conference, Boston, United States of America.
- Wu, X., Kim, S., Kwon, O., & Kim, T. (2023). Ingroup favoritism or aversion? The discriminatory role of racial congruence in a two-sided platform, Association for Consumer Research (ACR) Annual Conference. Association for Consumer Research (ACR) Annual Conference, Seattle, United States of America.
- Wu, X., & Grohmann, B. (2023). Gender difference in emotional responses to model body size. Association for Consumer Research (ACR) Annual Conference, Seattle, United States of America.
- Wu, X., & Grohmann, B. (2023). Gender difference in emotional responses to model body size. American Marketing Association (AMA) Summer Conference, San Francisco, United States of America.
- Wu, X., & Grohmann, B. (2023). Transgressive gendered consumption and cross-gender brand extensions. American Marketing Association (AMA) Summer Conference, San Francisco, United States of America.
- He, S., & Wu, X. (2023). A conceptual framework to explain algorithm reliance. Data Blitz Talks, Southern Ontario Behavioural Decision Research (SOBDR) Conference, Toronto, Canada.
- Wu, X., Kim, S., Kwon, O., & Kim, T. (2023). Ingroup favoritism or aversion? The discriminatory role of racial congruence in a two-sided platform. European Marketing Academy (EMAC) Annual Conference, Odense, Denmark.
- Walsh, D., & Wu, X. (2023). Cute alert!’ How cuteness and private self-awareness interact to impact self-indulgence. Society for Consumer Psychology (SCP), San Juan, Puerto Rico.
- Wu, X., & Grohmann, B. (2020). Effects of masculinity and remininity incongruence on consumer responses to brands. Association For Consumer Research (ACR), Paris (Virtual), France.