Microprogramme de deuxième cycle en
administration des affaires - communication marketing sur les nouveaux médias
Attestation d'études de deuxième cycle
Second Cycle
12 credits
Interactive media are gaining a larger share of advertising investments than traditional media. With this microprogram, you will be better equipped to incorporate interactive media in your advertising campaigns and measure their effectiveness.
In Brief
Interactive media provide a multitude of support solutions for communicators. Social networks, apps, smart phones, geolocation… How can one tell a major trend from a passing fad? How can they be incorporated into an effective media plan? These are just some of the questions this program aims to answer.
- Part-time: This program can only be taken on a part-time basis.
Objectives
This program aims to:
- explain the particularities of the Internet as a new communications medium;
- initiate students to the tools required to implement online communications campaigns;
- teach students how to analyze and measure the effectiveness of a new media marketing communications campaign;
- provide students with an overview and an understanding of the interactions that can exist among the different media.
Continuance of Studies
Les cours du microprogramme pourront être reconnus, en totalité ou en partie, si vous poursuivez vos études au diplôme d'études supérieures spécialisées en administration des affaires – gestion des affaires numériques ou dans l'une de ces voies de spécialisation de la maîtrise en administration des affaires (M.B.A.) : marketing numérique, gestion des affaires numériques ou gestion des entreprises.
Program Benefits
Distance Learning
This program can be completed partly or entirely in distance learning delivery mode a formula that offers all the flexibility you need to reconcile studies with other aspects of your life. Note, however, that some distance learning courses may require your online presence at specific times in some cases. Refer to the distance learning website (in French only) to find out more about this delivery mode and the training activities available in distance learning for this microprogramm.
Certain Courses Given in English
This program offers you the option of taking certain courses in English. In these courses, although they are taught in English only, you may write your assignments and exams in French. Refer to the list of undergraduate courses (website in French only) offered in English for more details (webpage in French only).
For Whom Is This Program Intended?
This microprogram is intended for anyone who has a bachelor’s degree in business administration, in communications or in consumer science, or an equivalent degree.
Have you studied outside Canada ? Learn about admission requirements based on your place of residence.
Your Future
This microprogram can allow you to complete a training program, upgrade your skills, improve your working conditions, have your skills recognized, initiate a career change or gain access to other duties as part of your current employment.