{"id":40567,"date":"2025-11-18T14:05:36","date_gmt":"2025-11-18T19:05:36","guid":{"rendered":"https:\/\/www.fsa.ulaval.ca\/?page_id=40567"},"modified":"2026-03-23T12:03:45","modified_gmt":"2026-03-23T16:03:45","slug":"play-brand-experiential-marketing-gaming-entertainment","status":"publish","type":"page","link":"https:\/\/www.fsa.ulaval.ca\/en\/academics\/summer-schools\/play-brand-experiential-marketing-gaming-entertainment\/","title":{"rendered":"Play the Brand: Experiential Marketing in Gaming and Entertainment"},"content":{"rendered":"\n<div class=\"wp-block-media-text alignfull has-media-on-the-right is-stacked-on-mobile has-button-link baseul-mediatext-red\"><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\" id=\"h-play-the-brand-experiential-marketing-in-gaming-and-entertainment\">Play the Brand: Experiential Marketing in <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">Gaming and Entertainment<\/mark><\/h2>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-july-5-to-july-17-2026\"><mark style=\"background-color:#000000\" class=\"has-inline-color has-white-color\">July 5 to July 17, 2026<\/mark><\/h4>\n\n\n\n<p>Discover how creativity and strategy come together in <strong>\u201cPlay the Brand: Experiential Marketing in Gaming and Entertainment.\u201d<\/strong> Set in Qu\u00e9bec City, one of North America\u2019s leading hubs for gaming and digital creativity, this two-week summer school explores how brands captivate audiences through immersive storytelling and innovative experiences.<\/p>\n\n\n\n<p>Through interactive lectures, corporate visits, and hands-on workshops, you\u2019ll learn how top studios and entertainment companies build powerful identities and connect with fans in a fast-evolving industry. The curriculum delves into experiential marketing, community building, consumer psychology, and emerging trends, blending theory with real-world insight and creative collaboration.<\/p>\n\n\n\n<p>You\u2019ll also get to experience Qu\u00e9bec City\u2019s unique mix of culture, creativity, and innovation while connecting with professionals and students who share your passion for gaming and marketing.<\/p>\n\n\n\n<p>Join us this summer and learn how to <em>play the brand<\/em>\u2014where imagination drives strategy and marketing becomes an experience.<\/p>\n\n\n\n<ul class=\"wp-block-baseul-block-icon-list is-style-twocols\">\n<li class=\"wp-block-baseul-block-icon-list-item list-icon-target\"><span><strong><mark style=\"background-color:#E30519\" class=\"has-inline-color has-white-color\">Target Audience<br><\/mark><\/strong>Undergraduate students and graduate students from our partner universities<\/span><\/li>\n\n\n\n<li class=\"wp-block-baseul-block-icon-list-item list-icon-formula\"><span><strong><mark style=\"background-color:#E30519\" class=\"has-inline-color has-white-color\">Formula<\/mark><\/strong><br>Equivalent to 3 North American credits (6 ECTS)<\/span><\/li>\n\n\n\n<li class=\"wp-block-baseul-block-icon-list-item list-icon-langue\"><span><strong><mark style=\"background-color:#E30519\" class=\"has-inline-color has-white-color\">Language<br><\/mark><\/strong>English<\/span><\/li>\n<\/ul>\n<\/div><figure  class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" alt=\"\" src=\"https:\/\/www.fsa.ulaval.ca\/wp-content\/uploads\/2025\/11\/play-brand-entete.jpg\" class=\"wp-image-40582 size-full\" srcset=\"https:\/\/www.fsa.ulaval.ca\/wp-content\/uploads\/2025\/11\/play-brand-entete.jpg 1200w, https:\/\/www.fsa.ulaval.ca\/wp-content\/uploads\/2025\/11\/play-brand-entete-300x300.jpg 300w, https:\/\/www.fsa.ulaval.ca\/wp-content\/uploads\/2025\/11\/play-brand-entete-1024x1024.jpg 1024w, https:\/\/www.fsa.ulaval.ca\/wp-content\/uploads\/2025\/11\/play-brand-entete-150x150.jpg 150w, https:\/\/www.fsa.ulaval.ca\/wp-content\/uploads\/2025\/11\/play-brand-entete-768x768.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure><a class=\"baseul-mediatext-linkbutton\" href=\"#playbrand\"><span>Voir la vid\u00e9o<\/span><\/a><\/div>\n\n\n\n<dialog class=\"wp-block-baseul-block-dialog\" id=\"playbrand\" aria-labelledby=\"dialog_playbrand_label\"><button type=\"button\" class=\"close-dialog-btn corner-close\"><span class=\"screen-reader-text\">Close Window<\/span><\/button><h2 class=\"is-style-fake-h3\" id=\"dialog_playbrand_label\">Vid\u00e9o<\/h2>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Play the Brand, International Summer Business School at FSA ULaval\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/cvcgbWq5_C0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<button type=\"button\" class=\"close-dialog-btn bottom-close\">Close Window<\/button><\/dialog>\n\n\n\n<dialog class=\"wp-block-baseul-block-dialog\" id=\"modal\" aria-labelledby=\"dialog_modal_label\"><button type=\"button\" class=\"close-dialog-btn corner-close\"><span class=\"screen-reader-text\">Close Window<\/span><\/button><h2 class=\"is-style-fake-h3\" id=\"dialog_modal_label\">en att de confirmation<\/h2>\n<div class=\"wp-block-columns baseul-reverse baseul-page-top is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column baseul-page-top-image-holder is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:42%\"><figure class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/www.fsa.ulaval.ca\/wp-content\/uploads\/2025\/11\/play-brand-entete.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"object-fit:cover;\" srcset=\"https:\/\/www.fsa.ulaval.ca\/wp-content\/uploads\/2025\/11\/play-brand-entete.jpg 1200w, https:\/\/www.fsa.ulaval.ca\/wp-content\/uploads\/2025\/11\/play-brand-entete-300x300.jpg 300w, https:\/\/www.fsa.ulaval.ca\/wp-content\/uploads\/2025\/11\/play-brand-entete-1024x1024.jpg 1024w, https:\/\/www.fsa.ulaval.ca\/wp-content\/uploads\/2025\/11\/play-brand-entete-150x150.jpg 150w, https:\/\/www.fsa.ulaval.ca\/wp-content\/uploads\/2025\/11\/play-brand-entete-768x768.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:58%\">\n<h1 class=\"wp-block-heading\" id=\"h-play-the-brand-experiential-marketing-in-gaming-and-entertainment-0\">Play the Brand: Experiential Marketing in <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">Gaming and Entertainment<\/mark><\/h1>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-july-5-to-july-17-2026-0\"><mark style=\"background-color:#000000\" class=\"has-inline-color has-white-color\">July 5 to July 17, 2026<\/mark><\/h4>\n\n\n\n<p>Discover how creativity and strategy come together in <strong>\u201cPlay the Brand: Experiential Marketing in Gaming and Entertainment.\u201d<\/strong> Set in Qu\u00e9bec City, one of North America\u2019s leading hubs for gaming and digital creativity, this two-week summer school explores how brands captivate audiences through immersive storytelling and innovative experiences.<\/p>\n\n\n\n<p>Through interactive lectures, corporate visits, and hands-on workshops, you\u2019ll learn how top studios and entertainment companies build powerful identities and connect with fans in a fast-evolving industry. The curriculum delves into experiential marketing, community building, consumer psychology, and emerging trends, blending theory with real-world insight and creative collaboration.<\/p>\n\n\n\n<p>You\u2019ll also get to experience Qu\u00e9bec City\u2019s unique mix of culture, creativity, and innovation while connecting with professionals and students who share your passion for gaming and marketing.<\/p>\n\n\n\n<p>Join us this summer and learn how to <em>play the brand<\/em>\u2014where imagination drives strategy and marketing becomes an experience.<\/p>\n\n\n\n<ul class=\"wp-block-baseul-block-icon-list is-style-twocols\">\n<li class=\"wp-block-baseul-block-icon-list-item list-icon-target\"><span><strong><mark style=\"background-color:#E30519\" class=\"has-inline-color has-white-color\">Target Audience<br><\/mark><\/strong>Undergraduate students and graduate students from our partner universities<\/span><\/li>\n\n\n\n<li class=\"wp-block-baseul-block-icon-list-item list-icon-formula\"><span><strong><mark style=\"background-color:#E30519\" class=\"has-inline-color has-white-color\">Formula<\/mark><\/strong><br>Equivalent to 3 North American credits (6 ECTS)<\/span><\/li>\n\n\n\n<li class=\"wp-block-baseul-block-icon-list-item list-icon-langue\"><span><strong><mark style=\"background-color:#E30519\" class=\"has-inline-color has-white-color\">Language<br><\/mark><\/strong>English<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<button type=\"button\" class=\"close-dialog-btn bottom-close\">Close Window<\/button><\/dialog>\n\n\n\n<div class=\"wp-block-baseul-block-onglets baseul-onglets-red\"><nav role=\"tablist\" class=\"tabs-navigation\"><button role=\"tab\" id=\"onglet_1_label\" aria-selected=\"true\" aria-controls=\"onglet_1\" type=\"button\" class=\"current-tab\"><span class=\"tab-title\">Academic<br>Program<\/span><\/button><button role=\"tab\" id=\"onglet_2_label\" aria-selected=\"false\" aria-controls=\"onglet_2\" type=\"button\" class=\"\"><span class=\"tab-title\">Academic Schedule<\/span><\/button><button role=\"tab\" id=\"onglet_3_label\" aria-selected=\"false\" aria-controls=\"onglet_3\" type=\"button\" class=\"\"><span class=\"tab-title\">Cultural and Social Activities<\/span><\/button><button role=\"tab\" id=\"onglet_4_label\" aria-selected=\"false\" aria-controls=\"onglet_4\" type=\"button\" class=\"\"><span class=\"tab-title\">Fees<\/span><\/button><button role=\"tab\" id=\"onglet_5_label\" aria-selected=\"false\" aria-controls=\"onglet_5\" type=\"button\" class=\"\"><span class=\"tab-title\">Admission Requirements<\/span><\/button><button role=\"tab\" id=\"onglet_6_label\" aria-selected=\"false\" aria-controls=\"onglet_6\" type=\"button\" class=\"\"><span class=\"tab-title\">Registration Procedure<\/span><\/button><button role=\"tab\" id=\"onglet_7_label\" aria-selected=\"false\" aria-controls=\"onglet_7\" type=\"button\" class=\"\"><span class=\"tab-title\">Practical Information<\/span><\/button><button role=\"tab\" id=\"onglet_8_label\" aria-selected=\"false\" aria-controls=\"onglet_8\" type=\"button\" class=\"\"><span class=\"tab-title\">FAQ<\/span><\/button><\/nav><div class=\"tab-content\">\n<div id=\"onglet_1\" role=\"tabpanel\" aria-labelledby=\"onglet_1_label\" class=\"tab-panel\"><button aria-expanded=\"true\" aria-controls=\"onglet_1\" type=\"button\" class=\"tab-mobile-trigger\"><span class=\"tab-title\">Academic&lt;br>Program<\/span><\/button><div class=\"tab-inner\" aria-hidden=\"false\">\n<p>This is an intensive program designed for students who are passionate about exploring marketing strategy in the gaming and entertainment industries. Students will explore how creativity, community, and consumer psychology shape brand experiences and learn how Qu\u00e9bec\u2019s vibrant creative ecosystem drives innovation and engagement.<\/p>\n\n\n\n<p>In addition to the general objective, this course is also designed to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>provide a strong foundation in experiential marketing, audience engagement, and brand identity development through lectures, corporate visits, and hands-on projects;<\/li>\n\n\n\n<li>develop practical skills in community building, consumer insight, and storytelling to create meaningful connections between players and brands;<\/li>\n\n\n\n<li>explore emerging trends and strategies shaping the future of marketing in the global gaming and entertainment landscape.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-exams\">Exams<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reports on visits\/guest lectures<\/li>\n\n\n\n<li>Quizzes<\/li>\n\n\n\n<li>Group assignment, practical projects<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-main-speakers\">Main Speakers<\/h3>\n\n\n\n<div class=\"wp-block-baseul-block-tuiles-container baseul-tuilerie-red\"><ul class=\"baseul-tuilerie-content\">\n<li class=\"wp-block-baseul-block-tuile-contact\"><div class=\"baseul-tuile-content\"><div class=\"baseul-tuile-contact-header\"><img decoding=\"async\" src=\"https:\/\/www.fsa.ulaval.ca\/wp-content\/uploads\/2024\/09\/Alex-Baudet-1.jpg\"\/><div class=\"baseul-tuile-contact-description\"><h3 class=\"nom-contact\">Alex Baudet<\/h3><p class=\"titre-contact\">PhD, Ms<br>Assistant Professor<br>Department of Marketing<br>FSA ULaval<br>Universit\u00e9 Laval<\/p><p class=\"baseul-tuile-contact-courriel\"><a href=\"mailto:\"><\/a><\/p><\/div><\/div><div class=\"baseul-tuile-contact-tel-types\"><\/div><p class=\"footnote\"><a href=\"https:\/\/www.linkedin.com\/in\/alexbaudet\/\">Speaker Profile<\/a><\/p><\/div><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n\n<div id=\"onglet_2\" role=\"tabpanel\" aria-labelledby=\"onglet_2_label\" class=\"tab-panel\"><button aria-expanded=\"false\" aria-controls=\"onglet_2\" type=\"button\" class=\"tab-mobile-trigger\"><span class=\"tab-title\">Academic Schedule<\/span><\/button><div class=\"tab-inner\" aria-hidden=\"true\">\n<p>Classes are held Monday to Friday, from 9 a.m. to 4 p.m., with short breaks in the morning and afternoon, as well as a one-hour lunch break. Attendance is mandatory for all sessions.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-content\">Content<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Course lectures<\/li>\n\n\n\n<li>Group work<\/li>\n\n\n\n<li>Corporate visits\/conference<\/li>\n\n\n\n<li>Final project<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-baseul-block-accordeon baseul-accordeon-yellow\"><h2 class=\"toggler-title-wrap\"><button aria-expanded=\"false\" class=\"toggler-button\" aria-controls=\"Bloc-1Introduction\" id=\"Bloc-1Introduction_label\"><span class=\"toggler-title\">Bloc 1 \u2013 Introduction<\/span><\/button><\/h2><div id=\"Bloc-1Introduction\" role=\"region\" aria-labelledby=\"Bloc-1Introduction_label\" class=\"toggler-panel\" hidden>\n<p><strong>What students will learn<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The fundamentals of experiential marketing<\/li>\n\n\n\n<li>How gaming and entertainment create immersive experiences<\/li>\n\n\n\n<li>Why gaming is a leading context for marketing innovation<\/li>\n<\/ul>\n\n\n\n<p><strong>Focus<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Defining experiential marketing<\/li>\n\n\n\n<li>The convergence of gaming, music, sports, and film<\/li>\n\n\n\n<li>Case: <em>Pok\u00e9mon Go<\/em> as an augmented reality breakthrough<\/li>\n<\/ul>\n\n\n\n<p><strong>Learning objectives<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Distinguish experiential marketing from traditional approaches<\/li>\n\n\n\n<li>Understand the role of interactivity and immersion in entertainment marketing<\/li>\n\n\n\n<li>Identify key drivers that make gaming a unique experiential medium<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-baseul-block-accordeon baseul-accordeon-yellow\"><h2 class=\"toggler-title-wrap\"><button aria-expanded=\"false\" class=\"toggler-button\" aria-controls=\"Bloc-2BusinessModelsinEntertainment\" id=\"Bloc-2BusinessModelsinEntertainment_label\"><span class=\"toggler-title\">Bloc 2 \u2013 Business Models in Entertainment<\/span><\/button><\/h2><div id=\"Bloc-2BusinessModelsinEntertainment\" role=\"region\" aria-labelledby=\"Bloc-2BusinessModelsinEntertainment_label\" class=\"toggler-panel\" hidden>\n<p><strong>What students will learn<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Revenue models across gaming and broader entertainment<\/li>\n\n\n\n<li>Differences between free-to-play, freemium, subscription, and ad-based models<\/li>\n\n\n\n<li>Industry case studies (games, streaming, music)<\/li>\n<\/ul>\n\n\n\n<p><strong>Focus<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Premium vs. Free-to-Play\/Freemium<\/li>\n\n\n\n<li>Subscriptions: Netflix, Spotify, Xbox Game Pass<\/li>\n\n\n\n<li>Advertising &amp; product placement in media<\/li>\n\n\n\n<li>Case: <em>Fortnite<\/em> vs. <em>Netflix<\/em> (attention economy)<\/li>\n<\/ul>\n\n\n\n<p><strong>Learning objectives<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Compare and contrast major business models in entertainment<\/li>\n\n\n\n<li>Evaluate how business models shape consumer experiences<\/li>\n\n\n\n<li>Analyze trade-offs between monetization and consumer satisfaction<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-baseul-block-accordeon baseul-accordeon-yellow\"><h2 class=\"toggler-title-wrap\"><button aria-expanded=\"false\" class=\"toggler-button\" aria-controls=\"Bloc-3ConsumerPsychologyampBehaviors\" id=\"Bloc-3ConsumerPsychologyampBehaviors_label\"><span class=\"toggler-title\">Bloc 3 \u2013 Consumer Psychology &amp; Behaviors<\/span><\/button><\/h2><div id=\"Bloc-3ConsumerPsychologyampBehaviors\" role=\"region\" aria-labelledby=\"Bloc-3ConsumerPsychologyampBehaviors_label\" class=\"toggler-panel\" hidden>\n<p><strong>What students will learn<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Core motivations for entertainment consumption (immersion, fandom, escapism)<\/li>\n\n\n\n<li>Psychological drivers behind spending (merch, microtransactions, exclusivity)<\/li>\n\n\n\n<li>Global and cultural differences in consumer behavior<\/li>\n<\/ul>\n\n\n\n<p><strong>Focus<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Motivations and player\/viewer psychology<\/li>\n\n\n\n<li>Impulse buying &amp; behavioral nudges<\/li>\n\n\n\n<li>Cross-cultural insights into consumption<\/li>\n\n\n\n<li>Debate: Are loot boxes a form of gambling?<\/li>\n<\/ul>\n\n\n\n<p><strong>Learning objectives<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Identify psychological mechanisms influencing consumer decisions<\/li>\n\n\n\n<li>Discuss cultural differences in entertainment consumption<\/li>\n\n\n\n<li>Critically assess ethical debates surrounding monetization<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-baseul-block-accordeon baseul-accordeon-yellow\"><h2 class=\"toggler-title-wrap\"><button aria-expanded=\"false\" class=\"toggler-button\" aria-controls=\"Bloc-4CommunityBuildingampInfluencers\" id=\"Bloc-4CommunityBuildingampInfluencers_label\"><span class=\"toggler-title\">Bloc 4 \u2013 Community Building &amp; Influencers<\/span><\/button><\/h2><div id=\"Bloc-4CommunityBuildingampInfluencers\" role=\"region\" aria-labelledby=\"Bloc-4CommunityBuildingampInfluencers_label\" class=\"toggler-panel\" hidden>\n<p><strong>What students will learn<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The role of communities in sustaining fan engagement<\/li>\n\n\n\n<li>How influencers shape consumption and loyalty<\/li>\n\n\n\n<li>Strategies for fostering authentic connections<\/li>\n<\/ul>\n\n\n\n<p><strong>Focus<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fandoms in gaming, film, and music<\/li>\n\n\n\n<li>Platforms: Twitch, Discord, TikTok, conventions<\/li>\n\n\n\n<li>Influencer economy across entertainment<\/li>\n\n\n\n<li>Workshop: Community strategy for an indie game or artist<\/li>\n<\/ul>\n\n\n\n<p><strong>Learning objectives<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Understand how communities form and evolve in entertainment ecosystems<\/li>\n\n\n\n<li>Evaluate the impact of influencers and user-generated content<\/li>\n\n\n\n<li>Design a basic community-building strategy<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-baseul-block-accordeon baseul-accordeon-yellow\"><h2 class=\"toggler-title-wrap\"><button aria-expanded=\"false\" class=\"toggler-button\" aria-controls=\"Bloc-5BrandIntegrationinEntertainment\" id=\"Bloc-5BrandIntegrationinEntertainment_label\"><span class=\"toggler-title\">Bloc 5 \u2013 Brand Integration in Entertainment<\/span><\/button><\/h2><div id=\"Bloc-5BrandIntegrationinEntertainment\" role=\"region\" aria-labelledby=\"Bloc-5BrandIntegrationinEntertainment_label\" class=\"toggler-panel\" hidden>\n<p><strong>What students will learn<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How brands enter entertainment spaces<\/li>\n\n\n\n<li>The spectrum from subtle product placement to large-scale collaborations<\/li>\n\n\n\n<li>Examples of cross-industry partnerships<\/li>\n<\/ul>\n\n\n\n<p><strong>Focus<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In-game ads, film\/TV placements, esports sponsorships<\/li>\n\n\n\n<li>Branded events: concerts in Fortnite, Netflix caf\u00e9s, sports activations<\/li>\n\n\n\n<li>Collabs across industries (fashion x gaming, music x film)<\/li>\n\n\n\n<li>Case: <em>Travis Scott x Fortnite<\/em> vs. <em>Barbie x AirBnB<\/em><\/li>\n<\/ul>\n\n\n\n<p><strong>Learning objectives<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Identify different forms of brand integration in entertainment<\/li>\n\n\n\n<li>Assess the effectiveness of experiential collaborations<\/li>\n\n\n\n<li>Compare successes and risks in brand\u2013entertainment partnerships<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-baseul-block-accordeon baseul-accordeon-yellow\"><h2 class=\"toggler-title-wrap\"><button aria-expanded=\"false\" class=\"toggler-button\" aria-controls=\"Bloc-6Data-DrivenMarketinginEntertainment\" id=\"Bloc-6Data-DrivenMarketinginEntertainment_label\"><span class=\"toggler-title\">Bloc 6 \u2013 Data-Driven Marketing in Entertainment<\/span><\/button><\/h2><div id=\"Bloc-6Data-DrivenMarketinginEntertainment\" role=\"region\" aria-labelledby=\"Bloc-6Data-DrivenMarketinginEntertainment_label\" class=\"toggler-panel\" hidden>\n<p><strong>What students will learn<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The role of data in personalization and retention<\/li>\n\n\n\n<li>Similarities and differences between gaming and streaming analytics<\/li>\n\n\n\n<li>Ethical challenges of consumer data use<\/li>\n<\/ul>\n\n\n\n<p><strong>Focus<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Player\/viewer segmentation and recommendations (Spotify Wrapped, Netflix)<\/li>\n\n\n\n<li>Engagement and retention strategies<\/li>\n\n\n\n<li>Data privacy and consumer trust<\/li>\n\n\n\n<li>Mini project: Retention plan for a streaming service or game<\/li>\n<\/ul>\n\n\n\n<p><strong>Learning objectives<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Explain how data drives personalization in entertainment marketing<\/li>\n\n\n\n<li>Apply insights to retention and engagement challenges<\/li>\n\n\n\n<li>Critically discuss data ethics in entertainment industries<br><br><\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-baseul-block-accordeon baseul-accordeon-yellow\"><h2 class=\"toggler-title-wrap\"><button aria-expanded=\"false\" class=\"toggler-button\" aria-controls=\"Bloc-7EmergingTrendsampTheFuture\" id=\"Bloc-7EmergingTrendsampTheFuture_label\"><span class=\"toggler-title\">Bloc 7 \u2013 Emerging Trends &amp; The Future<\/span><\/button><\/h2><div id=\"Bloc-7EmergingTrendsampTheFuture\" role=\"region\" aria-labelledby=\"Bloc-7EmergingTrendsampTheFuture_label\" class=\"toggler-panel\" hidden>\n<p><strong>What students will learn<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Disruptive trends shaping experiential marketing<\/li>\n\n\n\n<li>New technologies (VR, AR, blockchain, NFTs)<br>The convergence of gaming and entertainment ecosystems<\/li>\n<\/ul>\n\n\n\n<p><strong>Focus<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Metaverse as immersive marketing space<\/li>\n\n\n\n<li>VR\/AR experiences in concerts, museums, and sports<\/li>\n\n\n\n<li>Digital ownership and virtual goods<\/li>\n\n\n\n<li>Discussion: Games as the new social networks?<\/li>\n<\/ul>\n\n\n\n<p><strong>Learning objectives<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Identify current and emerging trends in entertainment marketing<\/li>\n\n\n\n<li>Evaluate the potential and limitations of immersive technologies<\/li>\n\n\n\n<li>Discuss future challenges in experiential consumer engagement<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-baseul-block-accordeon baseul-accordeon-yellow\"><h2 class=\"toggler-title-wrap\"><button aria-expanded=\"false\" class=\"toggler-button\" aria-controls=\"Bloc-8Groupwork\" id=\"Bloc-8Groupwork_label\"><span class=\"toggler-title\">Bloc 8 \u2013 Group work<\/span><\/button><\/h2><div id=\"Bloc-8Groupwork\" role=\"region\" aria-labelledby=\"Bloc-8Groupwork_label\" class=\"toggler-panel\" hidden>\n<p><strong>What students will learn<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How to apply experiential marketing concepts to a real-world example<\/li>\n\n\n\n<li>Collaborative methods for campaign ideation and development<\/li>\n<\/ul>\n\n\n\n<p><strong>Focus<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Application of theoretical frameworks from previous blocs<\/li>\n\n\n\n<li>Peer feedback and instructor mentoring<\/li>\n\n\n\n<li>Preparation for final presentations<\/li>\n<\/ul>\n\n\n\n<p><strong>Learning objectives<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Collaborate effectively in a multicultural, interdisciplinary team<\/li>\n\n\n\n<li>Translate experiential marketing principles into actionable strategies<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-baseul-block-accordeon baseul-accordeon-yellow\"><h2 class=\"toggler-title-wrap\"><button aria-expanded=\"false\" class=\"toggler-button\" aria-controls=\"Bloc-9CaseStudy\" id=\"Bloc-9CaseStudy_label\"><span class=\"toggler-title\">Bloc 9 \u2013 Case Study<\/span><\/button><\/h2><div id=\"Bloc-9CaseStudy\" role=\"region\" aria-labelledby=\"Bloc-9CaseStudy_label\" class=\"toggler-panel\" hidden>\n<p><strong>What students will learn<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How to critically analyze a real experiential marketing campaign<\/li>\n<\/ul>\n\n\n\n<p><strong>Focus<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In-depth case analysis<\/li>\n\n\n\n<li>Group discussion and comparative analysis with student projects<\/li>\n\n\n\n<li>Reflection on lessons learned and industry implications<\/li>\n<\/ul>\n\n\n\n<p><strong>Learning objectives<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Apply analytical tools to assess experiential marketing initiatives<\/li>\n\n\n\n<li>Identify best practices and common pitfalls in entertainment marketing<\/li>\n\n\n\n<li>Strengthen critical thinking through case-based learning<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-baseul-block-accordeon baseul-accordeon-yellow\"><h2 class=\"toggler-title-wrap\"><button aria-expanded=\"false\" class=\"toggler-button\" aria-controls=\"Bloc-10FinalWorkshopampPresentations\" id=\"Bloc-10FinalWorkshopampPresentations_label\"><span class=\"toggler-title\">Bloc 10 \u2013 Final Workshop &amp; Presentations<\/span><\/button><\/h2><div id=\"Bloc-10FinalWorkshopampPresentations\" role=\"region\" aria-labelledby=\"Bloc-10FinalWorkshopampPresentations_label\" class=\"toggler-panel\" hidden>\n<p><strong>What students will learn<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How to design and pitch an experiential marketing campaign<\/li>\n\n\n\n<li>Application of concepts from gaming &amp; entertainment to a real brand<\/li>\n<\/ul>\n\n\n\n<p><strong>Focus<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Group project: Campaign for a brand inside a game OR entertainment medium<\/li>\n\n\n\n<li>Pitch presentations (10 min\/team)<\/li>\n\n\n\n<li>Wrap-up &amp; reflections<\/li>\n<\/ul>\n\n\n\n<p><strong>Learning objectives<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Apply theoretical concepts to practical campaign design<\/li>\n\n\n\n<li>Work collaboratively to develop and communicate marketing ideas<\/li>\n\n\n\n<li>Reflect on experiential marketing\u2019s role in future industries<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<p><em>*the blocs are subject to modification<\/em><\/p>\n<\/div><\/div>\n\n\n\n<div id=\"onglet_3\" role=\"tabpanel\" aria-labelledby=\"onglet_3_label\" class=\"tab-panel\"><button aria-expanded=\"false\" aria-controls=\"onglet_3\" type=\"button\" class=\"tab-mobile-trigger\"><span class=\"tab-title\">Cultural and Social Activities<\/span><\/button><div class=\"tab-inner\" aria-hidden=\"true\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-three-quarters is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-included-activities\">Included Activities <\/h3>\n\n\n\n<p><strong><strong>Four activities are included in the basic fees:<\/strong><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Welcome Day on the first Sunday<\/li>\n\n\n\n<li>Guided tour of Old Qu\u00e9bec<\/li>\n\n\n\n<li>Visit of the Jacques Cartier National Park (on the Saturday between the two weeks of classes)<\/li>\n\n\n\n<li>Lunch at a restaurant on the last Friday of the Summer University<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-optional-hospitality-package\">Optional Hospitality Package<\/h3>\n\n\n\n<p><strong><strong><strong>In addition, we offer an optional hospitality package, which includes 3 extra activities:*<\/strong><\/strong><\/strong><\/p>\n\n\n\n<div class=\"wp-block-baseul-block-tuiles-container baseul-tuilerie-black\"><ul class=\"baseul-tuilerie-content\">\n<li class=\"wp-block-baseul-block-tuile-txt\"><div class=\"baseul-tuile-content\"><h3>A Qu\u00e9bec Capitales baseball game at Stade Canac <\/h3><p><em>(on a weekday evening)<br><\/em>The Qu\u00e9bec Capitales, a professional baseball team, distinguishes itself on the Qu\u00e9bec sports scene by the quality of its players and its community involvement. The Capitales host nearly 130,000 spectators every year in a festive atmosphere at Stade Canac.<\/p><\/div><\/li>\n\n\n\n<li class=\"wp-block-baseul-block-tuile-txt\"><div class=\"baseul-tuile-content\"><h3>Tasting Tour on \u00cele d\u2019Orl\u00e9ans in the St. Lawrence River on a bus tour from Qu\u00e9bec City<\/h3><p><em><em>(On the Sunday between the two weeks of classes)<\/em><\/em><br>Engage with history, meet local producers and discover local favorites such as jam, cider, nougat and chocolate.<\/p><\/div><\/li>\n\n\n\n<li class=\"wp-block-baseul-block-tuile-txt\"><div class=\"baseul-tuile-content\"><h3>Paddleboarding and kayaking on the St. Charles River<\/h3><p><em><em>(On the Sunday between the two weeks of classes)<\/em><br><\/em>Paddle a kayak or a paddleboard over 20 km of calm waters on the enchanting site of the St. Charles River.<\/p><\/div><\/li>\n<\/ul><\/div>\n\n\n\n<p>*<em>all activities are subject to change<\/em><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-button-small-arrow\"><a class=\"wp-block-button__link has-red-background-color has-background wp-element-button\" href=\"https:\/\/event.fourwaves.com\/isbuohpptb\/pages\">Sign up for the Hospitality Package<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.fsa.ulaval.ca\/wp-content\/uploads\/2023\/11\/isbu-marketing-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.fsa.ulaval.ca\/wp-content\/uploads\/2023\/11\/isbu-marketing-1-1024x768.jpg\" alt=\"\" class=\"wp-image-23567\" srcset=\"https:\/\/www.fsa.ulaval.ca\/wp-content\/uploads\/2023\/11\/isbu-marketing-1-1024x768.jpg 1024w, https:\/\/www.fsa.ulaval.ca\/wp-content\/uploads\/2023\/11\/isbu-marketing-1-300x225.jpg 300w, https:\/\/www.fsa.ulaval.ca\/wp-content\/uploads\/2023\/11\/isbu-marketing-1-768x576.jpg 768w, https:\/\/www.fsa.ulaval.ca\/wp-content\/uploads\/2023\/11\/isbu-marketing-1-1536x1152.jpg 1536w, https:\/\/www.fsa.ulaval.ca\/wp-content\/uploads\/2023\/11\/isbu-marketing-1.jpg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.fsa.ulaval.ca\/wp-content\/uploads\/2025\/01\/activites-isbu-startup.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"767\" src=\"https:\/\/www.fsa.ulaval.ca\/wp-content\/uploads\/2025\/01\/activites-isbu-startup-1024x767.jpg\" alt=\"\" class=\"wp-image-33716\" srcset=\"https:\/\/www.fsa.ulaval.ca\/wp-content\/uploads\/2025\/01\/activites-isbu-startup-1024x767.jpg 1024w, https:\/\/www.fsa.ulaval.ca\/wp-content\/uploads\/2025\/01\/activites-isbu-startup-300x225.jpg 300w, https:\/\/www.fsa.ulaval.ca\/wp-content\/uploads\/2025\/01\/activites-isbu-startup-768x576.jpg 768w, https:\/\/www.fsa.ulaval.ca\/wp-content\/uploads\/2025\/01\/activites-isbu-startup.jpg 1393w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.fsa.ulaval.ca\/wp-content\/uploads\/2025\/01\/activites-isbu-startup-2.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.fsa.ulaval.ca\/wp-content\/uploads\/2025\/01\/activites-isbu-startup-2-1024x768.jpg\" alt=\"\" class=\"wp-image-33718\" srcset=\"https:\/\/www.fsa.ulaval.ca\/wp-content\/uploads\/2025\/01\/activites-isbu-startup-2-1024x768.jpg 1024w, https:\/\/www.fsa.ulaval.ca\/wp-content\/uploads\/2025\/01\/activites-isbu-startup-2-300x225.jpg 300w, https:\/\/www.fsa.ulaval.ca\/wp-content\/uploads\/2025\/01\/activites-isbu-startup-2-768x576.jpg 768w, https:\/\/www.fsa.ulaval.ca\/wp-content\/uploads\/2025\/01\/activites-isbu-startup-2.jpg 1393w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div id=\"onglet_4\" role=\"tabpanel\" aria-labelledby=\"onglet_4_label\" class=\"tab-panel\"><button aria-expanded=\"false\" aria-controls=\"onglet_4\" type=\"button\" class=\"tab-mobile-trigger\"><span class=\"tab-title\">Admission Requirements<\/span><\/button><div class=\"tab-inner\" aria-hidden=\"true\">\n<h3 class=\"wp-block-heading\" id=\"h-mandatory-fees-programs-and-accommodation-included\">Mandatory Fees: Programs and Accommodation Included<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-style-column-frame-red is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\" id=\"h-for-exchange-basis-students-partner-universities-using-their-balance\">For exchange basis students (partner universities using their balance)<\/h4>\n\n\n\n<h3 class=\"wp-block-heading is-style-fake-h3\" id=\"h-can-1-900\">Can$1,900<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-style-column-frame-red is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\" id=\"h-for-tuition-basis-students-non-partner-universities-or-universities-not-using-their-balance\">For tuition basis students (non-partner universities or universities not using their balance)<\/h4>\n\n\n\n<h3 class=\"wp-block-heading is-style-fake-h3\" id=\"h-can-2-200\">Can$2,200<\/h3>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p><strong><mark style=\"background-color:#E30519\" class=\"has-inline-color has-white-color\">Inclusions<\/mark><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Academic lectures, corporate visits and conferences by industry leaders<\/li>\n\n\n\n<li>Housing in single standard university rooms (see below for more information)<\/li>\n\n\n\n<li>Unlimited public transit bus pass<\/li>\n\n\n\n<li>A Welcome Day with activities, a campus tour and lunch<\/li>\n\n\n\n<li>Welcome bag with a ULaval tee-shirt<\/li>\n\n\n\n<li>Day trip to discover the Qu\u00e9bec City region (activities and transportation included)<\/li>\n\n\n\n<li>Guided tour of Old Qu\u00e9bec<\/li>\n\n\n\n<li>Graduation ceremony and final lunch at a restaurant<\/li>\n\n\n\n<li>Course material<\/li>\n\n\n\n<li>On-campus Wi-Fi<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-grey-color has-alpha-channel-opacity has-grey-background-color has-background is-style-wide\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-housing\">Housing<\/h3>\n\n\n\n<p>Housing is included in the basic fee for 14 overnight stays (July 4 to July 18, 2026) in our on-campus residence, just a 5-minute walk from the Faculty. Each student gets a private single room with a sink, fridge, microwave, kettle, bedding and towels. Bathrooms and kitchens are shared. No need to book\u2014housing is arranged for the entire group.<\/p>\n\n\n\n<p>Please note that housing fees are included in the basic fee and cannot be separated. If you choose to arrange your own housing off-campus, the full basic fee will still apply.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-optional-hospitality-package-0\">Optional Hospitality Package<\/h3>\n\n\n\n<p>Other services are offered at additional cost.<\/p>\n\n\n\n<div class=\"wp-block-group is-style-group-notif-red is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h4 class=\"wp-block-heading\" id=\"h-optional-hospitality-package-1\">Optional Hospitality Package<\/h4>\n\n\n\n<h3 class=\"wp-block-heading is-style-fake-h3\" id=\"h-can-175\">Can$175<\/h3>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"#h-optional-hospitality-package\">More information<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><strong><mark style=\"background-color:#E30519\" class=\"has-inline-color has-white-color\">Includes<\/mark><\/strong><\/p>\n\n\n\n<p>3 activities (more information available in \u201cactivities\u201d)<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A Qu\u00e9bec Capitales baseball game at Stade Canac<\/li>\n\n\n\n<li>Tasting tour on \u00cele d\u2019Orl\u00e9ans<\/li>\n\n\n\n<li>Paddleboarding and kayaking on the St. Charles River<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-grey-color has-alpha-channel-opacity has-grey-background-color has-background is-style-wide\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-cancellation-refund-policy\">Cancellation Refund Policy<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Before April 30, 2026:<\/strong> full refund (minus a $100 administration fee)<\/li>\n\n\n\n<li><strong>Between May 1 and May 13, 2026:<\/strong> 50% refund<\/li>\n\n\n\n<li><strong>After May 13, 2026:<\/strong> &nbsp;no refund<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div id=\"onglet_5\" role=\"tabpanel\" aria-labelledby=\"onglet_5_label\" class=\"tab-panel\"><button aria-expanded=\"false\" aria-controls=\"onglet_5\" type=\"button\" class=\"tab-mobile-trigger\"><span class=\"tab-title\">Registration Procedure<\/span><\/button><div class=\"tab-inner\" aria-hidden=\"true\">\n<h3 class=\"wp-block-heading\" id=\"h-language-requirement\">Language<br>Requirement<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>The ISBUs are taught entirely in English, and students come from many different countries. To fully enjoy and benefit from the academic and social aspects of the experience, students must demonstrate a minimum level of English proficiency at the time of registration. This can be done by achieving the required minimum score on one of the accepted language tests or by providing an attestation from their home institution confirming they meet the English proficiency standard.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-table\"><table><thead><tr><th>Test<\/th><th>Score<\/th><\/tr><\/thead><tbody><tr><td>TOEIC<\/td><td>675<\/td><\/tr><tr><td>IELTS<\/td><td>6<\/td><\/tr><tr><td>TOEFL<\/td><td>64<\/td><\/tr><tr><td>CEFR<\/td><td>B2<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-academic-requirement\">Academic<br>Requirement<\/h3>\n\n\n\n<p>Minimum 1 year of study in business administration or a related domain.<\/p>\n<\/div><\/div>\n\n\n\n<div id=\"onglet_6\" role=\"tabpanel\" aria-labelledby=\"onglet_6_label\" class=\"tab-panel\"><button aria-expanded=\"false\" aria-controls=\"onglet_6\" type=\"button\" class=\"tab-mobile-trigger\"><span class=\"tab-title\">Practical Information<\/span><\/button><div class=\"tab-inner\" aria-hidden=\"true\">\n<h3 class=\"wp-block-heading\" id=\"h-nominations\">Nominations<\/h3>\n\n\n\n<p>Students must be nominated by their home university. The link to access the online nomination form is sent directly to partner universities.<\/p>\n\n\n\n<div class=\"wp-block-group is-style-group-notif-red is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><strong>Deadline: April 30, 2026<\/strong><\/p>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-registration-and-payment\">Registration and Payment<\/h3>\n\n\n\n<p>Nominated students will receive instructions on how to submit their application and payment once their nomination has been received.<\/p>\n\n\n\n<p>The following documents will have to be uploaded into the application form.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Proof of English-language proficiency<\/li>\n\n\n\n<li>Transcripts of records showing at least one year of study in business administration or engineering.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group is-style-group-notif-red is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><strong>Deadline: May 13, 2026: payment (basic fee and options) and application<\/strong><\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n<div id=\"onglet_7\" role=\"tabpanel\" aria-labelledby=\"onglet_7_label\" class=\"tab-panel\"><button aria-expanded=\"false\" aria-controls=\"onglet_7\" type=\"button\" class=\"tab-mobile-trigger\"><span class=\"tab-title\">FAQ<\/span><\/button><div class=\"tab-inner\" aria-hidden=\"true\">\n<div class=\"wp-block-baseul-block-accordeon baseul-accordeon-red\"><h2 class=\"toggler-title-wrap\"><button aria-expanded=\"false\" class=\"toggler-button\" aria-controls=\"Location\" id=\"Location_label\"><span class=\"toggler-title\">Location<\/span><\/button><\/h2><div id=\"Location\" role=\"region\" aria-labelledby=\"Location_label\" class=\"toggler-panel\" hidden>\n<p><strong>FSA ULaval<\/strong><br>Pavillon Palasis-Prince<br>2325, rue de la Terrasse<br>Universit\u00e9 Laval<br>Qu\u00e9bec (Qu\u00e9bec) G1V 0A6<\/p>\n\n\n\n<p><a href=\"https:\/\/www.google.com\/maps\/place\/Pavillon+Palasis-Prince+(PAP)+-+Universit%C3%A9+Laval\/@46.7832091,-71.2745505,15z\/data=!4m5!3m4!1s0x0:0x11db9c597d16ceb3!8m2!3d46.7833932!4d-71.273944\">Google Maps<\/a><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-baseul-block-accordeon baseul-accordeon-red\"><h2 class=\"toggler-title-wrap\"><button aria-expanded=\"false\" class=\"toggler-button\" aria-controls=\"Meals\" id=\"Meals_label\"><span class=\"toggler-title\">Meals<\/span><\/button><\/h2><div id=\"Meals\" role=\"region\" aria-labelledby=\"Meals_label\" class=\"toggler-panel\" hidden>\n<p>The basic fee includes two meals: a welcome lunch on the first day and a celebratory lunch at a restaurant on the final Friday of classes.<\/p>\n\n\n\n<p>Other meals are not included, but there are <a href=\"https:\/\/www.ulaval.ca\/alimentation-sur-le-campus\/manger-sur-le-campus\">several cafeterias,<\/a> a small convenience store for groceries, and a restaurant conveniently located on campus.<\/p>\n\n\n\n<p>Additionally, you will have access to a shared kitchen in your residence. Please note that you will need to bring your own utensils for cooking.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-baseul-block-accordeon baseul-accordeon-red\"><h2 class=\"toggler-title-wrap\"><button aria-expanded=\"false\" class=\"toggler-button\" aria-controls=\"Transportation\" id=\"Transportation_label\"><span class=\"toggler-title\">Transportation<\/span><\/button><\/h2><div id=\"Transportation\" role=\"region\" aria-labelledby=\"Transportation_label\" class=\"toggler-panel\" hidden>\n<p>Universit\u00e9 Laval (Google Maps) is located in the city of Qu\u00e9bec, approximately&nbsp;<strong>250 km from Montr\u00e9al<\/strong>. You can get there from the South Shore via Highway 20 (Jean-Lesage) or the North Shore via Highway 40 (F\u00e9lix-Leclerc).<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/www.fsa.ulaval.ca\/wp-content\/uploads\/2023\/02\/avion.png\" alt=\"\" class=\"wp-image-9868\" srcset=\"https:\/\/www.fsa.ulaval.ca\/wp-content\/uploads\/2023\/02\/avion.png 600w, https:\/\/www.fsa.ulaval.ca\/wp-content\/uploads\/2023\/02\/avion-300x300.png 300w, https:\/\/www.fsa.ulaval.ca\/wp-content\/uploads\/2023\/02\/avion-150x150.png 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\">\n<h4 class=\"wp-block-heading\" id=\"h-arriving-by-plane\">Arriving by plane<\/h4>\n\n\n\n<p>Your final destination is the Qu\u00e9bec City&nbsp;<a href=\"https:\/\/www.aeroportdequebec.com\/en\" target=\"_blank\" rel=\"noreferrer noopener\">Jean Lesage International Airport \u2013 YQB<\/a>. It is located approximately 12 km from Universit\u00e9 Laval and approximately 18 km from Old Qu\u00e9bec.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.quebec-cite.com\/en\/plan-your-trip-quebec-city\/getting-here#by-plane\" target=\"_blank\" rel=\"noreferrer noopener\">Air carriers with service to Qu\u00e9bec City<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.aeroportdequebec.com\/en\/airport-access\/taxis-and-limousine\" target=\"_blank\" rel=\"noreferrer noopener\">Available transportation from the Qu\u00e9bec City airport<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\/\/www.fsa.ulaval.ca\/wp-content\/uploads\/2023\/11\/autobus.png\" alt=\"\" class=\"wp-image-23256\" srcset=\"https:\/\/www.fsa.ulaval.ca\/wp-content\/uploads\/2023\/11\/autobus.png 700w, https:\/\/www.fsa.ulaval.ca\/wp-content\/uploads\/2023\/11\/autobus-300x300.png 300w, https:\/\/www.fsa.ulaval.ca\/wp-content\/uploads\/2023\/11\/autobus-150x150.png 150w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\">\n<h4 class=\"wp-block-heading\" id=\"h-arriving-by-motor-coach\">Arriving by motor coach<\/h4>\n\n\n\n<p>There are 2 motor coach stations in Qu\u00e9bec:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.orleansexpress.com\/en\/bus-destination\/quebec-sainte-foy-bus\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gare d\u2019autocars de Sainte-Foy<\/a>&nbsp;(4.7 km from Universit\u00e9 Laval)<\/li>\n\n\n\n<li><a href=\"https:\/\/www.orleansexpress.com\/en\/bus-destination\/quebec-centre-ville-bus\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gare du Palais&nbsp;<\/a>(8 km from Universit\u00e9 Laval)<\/li>\n<\/ul>\n\n\n\n<p>If you are travelling by motor coach from the United States, you will arrive in Montr\u00e9al. From there, you must take an Orl\u00e9ans Express motor coach to get to Qu\u00e9bec City. Travel time: 3 hours and 15 minutes.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/www.fsa.ulaval.ca\/wp-content\/uploads\/2023\/02\/train.png\" alt=\"\" class=\"wp-image-9872\" srcset=\"https:\/\/www.fsa.ulaval.ca\/wp-content\/uploads\/2023\/02\/train.png 600w, https:\/\/www.fsa.ulaval.ca\/wp-content\/uploads\/2023\/02\/train-300x300.png 300w, https:\/\/www.fsa.ulaval.ca\/wp-content\/uploads\/2023\/02\/train-150x150.png 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\">\n<h4 class=\"wp-block-heading\" id=\"h-arriving-by-train\">Arriving by train<\/h4>\n\n\n\n<p>There are 2 train stations in Qu\u00e9bec:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.viarail.ca\/en\/explore-our-destinations\/stations\/quebec\/sainte-foy\" target=\"_blank\" rel=\"noreferrer noopener\">Gare de Sainte-Foy<\/a>&nbsp;(5.2 km from Universit\u00e9 Laval)<\/li>\n\n\n\n<li><a href=\"https:\/\/www.viarail.ca\/en\/explore-our-destinations\/stations\/quebec\/quebec-city\" target=\"_blank\" rel=\"noreferrer noopener\">Gare du Palais<\/a>&nbsp;(8 km from Universit\u00e9 Laval)<\/li>\n<\/ul>\n\n\n\n<p>If you are travelling with&nbsp;<a href=\"https:\/\/www.amtrak.com\/home.html\" target=\"_blank\" rel=\"noreferrer noopener\">Amtrak<\/a>&nbsp;from the United States, you will arrive in Montr\u00e9al. From there, you must take a&nbsp;<a href=\"https:\/\/www.viarail.ca\/en\" target=\"_blank\" rel=\"noreferrer noopener\">Via Rail Canada<\/a>&nbsp;train to get to Qu\u00e9bec City. Travel time: 3.5 hours.<\/p>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-to-get-around-in-quebec-city\">To get around in Qu\u00e9bec City<\/h4>\n\n\n\n<p><a href=\"https:\/\/www.google.com\/search?rlz=1C1GCEU_frCA821CA821&amp;sxsrf=ACYBGNRqm1zQImFLyEcTp17oE5fEe7ZzjA:1579818340281&amp;q=taxi+quebec+city&amp;npsic=0&amp;rflfq=1&amp;rlha=0&amp;rllag=46795428,-71268737,4309&amp;tbm=lcl&amp;ved=2ahUKEwj7mu334ZrnAhWMg-AKHQP2BqgQtgN6BAgLEAQ&amp;tbs=lrf:!1m4!1u2!2m2!2m1!1e1!2m1!1e2!3sIAE,lf:1,lf_ui:2&amp;rldoc=1#rlfi=hd:;si:;mv:[[46.846311799999995,-71.213748],[46.7639187,-71.3146733]];tbs:lrf:!1m4!1u2!2m2!2m1!1e1!2m1!1e2!3sIAE,lf:1,lf_ui:2\">Taxi<\/a>,&nbsp;<a href=\"https:\/\/www.uber.com\/global\/fr-ca\/cities\/quebec-city\/\">Uber<\/a>&nbsp;or&nbsp;<a href=\"https:\/\/www.rtcquebec.ca\/en\">public transit buses<\/a>&nbsp;(RTC \u2013 R\u00e9seau de transport de la Capitale)<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-baseul-block-accordeon baseul-accordeon-red\"><h2 class=\"toggler-title-wrap\"><button aria-expanded=\"false\" class=\"toggler-button\" aria-controls=\"Requirements-inCanada\" id=\"Requirements-inCanada_label\"><span class=\"toggler-title\">Requirements in Canada<\/span><\/button><\/h2><div id=\"Requirements-inCanada\" role=\"region\" aria-labelledby=\"Requirements-inCanada_label\" class=\"toggler-panel\" hidden>\n<p><strong>Be prepared!<\/strong><br>All foreigners other than U.S. citizens must have either of the following documents to enter Canada:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>An electronic Travel Authorization (eTA)<\/li>\n<\/ul>\n\n\n\n<p>OR<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A visa<\/li>\n<\/ul>\n\n\n\n<p>The&nbsp;<a href=\"https:\/\/www.ulaval.ca\/en\/international\/immigration\" target=\"_blank\" rel=\"noreferrer noopener\">Universit\u00e9 Laval website<\/a>&nbsp;provides all of the necessary information for you to undertake the procedures to obtain the required authorizations to come study in Canada.<\/p>\n\n\n\n<p>Depending on your situation, these procedures could take several months. Don\u2019t delay!<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-baseul-block-accordeon baseul-accordeon-red\"><h2 class=\"toggler-title-wrap\"><button aria-expanded=\"false\" class=\"toggler-button\" aria-controls=\"Weather-inQubec\" id=\"Weather-inQubec_label\"><span class=\"toggler-title\">Weather in Qu\u00e9bec<\/span><\/button><\/h2><div id=\"Weather-inQubec\" role=\"region\" aria-labelledby=\"Weather-inQubec_label\" class=\"toggler-panel\" hidden>\n<p>There are 4 very distinct seasons in Qu\u00e9bec City. The weather can sometimes be unpredictable. It is best to plan ahead when packing your clothing. Find out about the&nbsp;<a href=\"https:\/\/www.ville.quebec.qc.ca\/en\/touristes\/meteo\/index.aspx\" target=\"_blank\" rel=\"noreferrer noopener\">average high and low temperatures<\/a>&nbsp;for each month.<\/p>\n\n\n\n<p>Check the&nbsp;<a href=\"https:\/\/www.theweathernetwork.com\/ca\" target=\"_blank\" rel=\"noreferrer noopener\">local weather<\/a>&nbsp;before packing your bags.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-baseul-block-accordeon baseul-accordeon-red\"><h2 class=\"toggler-title-wrap\"><button aria-expanded=\"false\" class=\"toggler-button\" aria-controls=\"Qubec-City\" id=\"Qubec-City_label\"><span class=\"toggler-title\">Qu\u00e9bec City<\/span><\/button><\/h2><div id=\"Qubec-City\" role=\"region\" aria-labelledby=\"Qubec-City_label\" class=\"toggler-panel\" hidden>\n<p>Recognized as a UNESCO World Heritage Site, Qu\u00e9bec City will charm you with its historical attractions, diverse landscapes, warm and friendly inhabitants, world class events and culinary delights. Refer to the following websites for an authentic and unforgettable experience!<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.quebec-cite.com\/en\" target=\"_blank\" rel=\"noreferrer noopener\">Office du tourisme de Qu\u00e9bec<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.quoifaireaquebec.com\/en\" target=\"_blank\" rel=\"noreferrer noopener\">Quoi faire \u00e0 Qu\u00e9bec (activity schedule)<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-baseul-block-accordeon baseul-accordeon-red\"><h2 class=\"toggler-title-wrap\"><button aria-expanded=\"false\" class=\"toggler-button\" aria-controls=\"FSA-ULavalUniversitLaval\" id=\"FSA-ULavalUniversitLaval_label\"><span class=\"toggler-title\">FSA ULaval, Universit\u00e9 Laval<\/span><\/button><\/h2><div id=\"FSA-ULavalUniversitLaval\" role=\"region\" aria-labelledby=\"FSA-ULavalUniversitLaval_label\" class=\"toggler-panel\" hidden>\n<p>With its two international accreditations, FSA ULaval ranks among the top 1% of the best business schools on the planet. These accreditations recognize the Faculty\u2019s excellence in all its facets: academics, research, pedagogical innovation, international activities, student resources and services, and partnerships with the community.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.fsa.ulaval.ca\/\" target=\"_blank\" rel=\"noreferrer noopener\">Learn more about FSA ULaval<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ulaval.ca\/en\/about-us\/universite-laval-at-a-glance\" target=\"_blank\" rel=\"noreferrer noopener\">Learn more about Universit\u00e9 Laval<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div id=\"onglet_8\" role=\"tabpanel\" aria-labelledby=\"onglet_8_label\" class=\"tab-panel\"><button aria-expanded=\"false\" aria-controls=\"onglet_8\" type=\"button\" class=\"tab-mobile-trigger\"><span class=\"tab-title\"><\/span><\/button><div class=\"tab-inner\" aria-hidden=\"true\">\n<div class=\"wp-block-baseul-block-accordeon baseul-accordeon-red\"><h2 class=\"toggler-title-wrap\"><button aria-expanded=\"false\" class=\"toggler-button\" aria-controls=\"Do-Ineedastudypermittoparticipateintheprogram\" id=\"Do-Ineedastudypermittoparticipateintheprogram_label\"><span class=\"toggler-title\">Do I need a study permit to participate in the program?<\/span><\/button><\/h2><div id=\"Do-Ineedastudypermittoparticipateintheprogram\" role=\"region\" aria-labelledby=\"Do-Ineedastudypermittoparticipateintheprogram_label\" class=\"toggler-panel\" hidden>\n<p>No, a study stay of 6 months or less does not require obtaining a Qu\u00e9bec Acceptance Certificate (CAQ) or a study permit.However, depending on your country of origin, you may require a visa.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-baseul-block-accordeon baseul-accordeon-red\"><h2 class=\"toggler-title-wrap\"><button aria-expanded=\"false\" class=\"toggler-button\" aria-controls=\"Will-Ineedtopurchasematerialsforthecourse\" id=\"Will-Ineedtopurchasematerialsforthecourse_label\"><span class=\"toggler-title\">Will I need to purchase materials for the course?<\/span><\/button><\/h2><div id=\"Will-Ineedtopurchasematerialsforthecourse\" role=\"region\" aria-labelledby=\"Will-Ineedtopurchasematerialsforthecourse_label\" class=\"toggler-panel\" hidden>\n<p>No, the course materials are included in the program fee.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-baseul-block-accordeon baseul-accordeon-red\"><h2 class=\"toggler-title-wrap\"><button aria-expanded=\"false\" class=\"toggler-button\" aria-controls=\"Can-ItravelduringtheISBU\" id=\"Can-ItravelduringtheISBU_label\"><span class=\"toggler-title\">Can I travel during the ISBU?<\/span><\/button><\/h2><div id=\"Can-ItravelduringtheISBU\" role=\"region\" aria-labelledby=\"Can-ItravelduringtheISBU_label\" class=\"toggler-panel\" hidden>\n<p>We have activities planned for the first weekend of the program, while the second weekend is completely free. Montr\u00e9al is just a 2.5-hour drive from Qu\u00e9bec City, Ottawa is a 4-hour drive, and Boston is a 6.5-hour drive. Another fantastic destination for your free weekend is Tadoussac, a world-renowned spot for whale watching.<\/p>\n\n\n\n<p>Don&#8217;t hesitate to reach out if you&#8217;d like more recommendations.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-baseul-block-accordeon baseul-accordeon-red\"><h2 class=\"toggler-title-wrap\"><button aria-expanded=\"false\" class=\"toggler-button\" aria-controls=\"Do-Ineedtravelinsurance\" id=\"Do-Ineedtravelinsurance_label\"><span class=\"toggler-title\">Do I need travel insurance?<\/span><\/button><\/h2><div id=\"Do-Ineedtravelinsurance\" role=\"region\" aria-labelledby=\"Do-Ineedtravelinsurance_label\" class=\"toggler-panel\" hidden>\n<p>It is highly recommended that you purchase travel insurance before your trip to Qu\u00e9bec to ensure you are protected in case of accidents or unforeseen events.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-baseul-block-accordeon baseul-accordeon-red\"><h2 class=\"toggler-title-wrap\"><button aria-expanded=\"false\" class=\"toggler-button\" aria-controls=\"Do-IneedtospeakFrenchtoparticipateintheISBU\" id=\"Do-IneedtospeakFrenchtoparticipateintheISBU_label\"><span class=\"toggler-title\">Do I need to speak French to participate in the ISBU?<\/span><\/button><\/h2><div id=\"Do-IneedtospeakFrenchtoparticipateintheISBU\" role=\"region\" aria-labelledby=\"Do-IneedtospeakFrenchtoparticipateintheISBU_label\" class=\"toggler-panel\" hidden>\n<p>No, the program is taught entirely in English and all the activities are carried out in this language. You will quickly notice that Qu\u00e9bec City is a French-speaking city but do not worry: most Quebecers also speak English. It is the perfect opportunity to learn a few French words and expressions as you make yourself understood in English, should you require any directions to get around the city!<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-baseul-block-accordeon baseul-accordeon-red\"><h2 class=\"toggler-title-wrap\"><button aria-expanded=\"false\" class=\"toggler-button\" aria-controls=\"Should-Ibookmyroomintheresidencesmyself\" id=\"Should-Ibookmyroomintheresidencesmyself_label\"><span class=\"toggler-title\">Should I book my room in the residences myself?<\/span><\/button><\/h2><div id=\"Should-Ibookmyroomintheresidencesmyself\" role=\"region\" aria-labelledby=\"Should-Ibookmyroomintheresidencesmyself_label\" class=\"toggler-panel\" hidden>\n<p>No need to book\u2014housing is arranged for the entire group.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-baseul-block-accordeon baseul-accordeon-red\"><h2 class=\"toggler-title-wrap\"><button aria-expanded=\"false\" class=\"toggler-button\" aria-controls=\"Can-Iaddextranightstomystudentresidencereservation\" id=\"Can-Iaddextranightstomystudentresidencereservation_label\"><span class=\"toggler-title\">Can I add extra nights to my student residence reservation?<\/span><\/button><\/h2><div id=\"Can-Iaddextranightstomystudentresidencereservation\" role=\"region\" aria-labelledby=\"Can-Iaddextranightstomystudentresidencereservation_label\" class=\"toggler-panel\" hidden>\n<p>Yes, you can request additional nights before or after the program dates. Please email us at <a href=\"mailto:international@fsa.ulaval.ca\">international@fsa.ulaval.ca<\/a> to make the request. You will need to pay for the extra nights directly to the residences.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-baseul-block-accordeon baseul-accordeon-red\"><h2 class=\"toggler-title-wrap\"><button aria-expanded=\"false\" class=\"toggler-button\" aria-controls=\"Can-Icookintheresidences\" id=\"Can-Icookintheresidences_label\"><span class=\"toggler-title\">Can I cook in the residences?<\/span><\/button><\/h2><div id=\"Can-Icookintheresidences\" role=\"region\" aria-labelledby=\"Can-Icookintheresidences_label\" class=\"toggler-panel\" hidden>\n<p>Yes, you will have access to a shared kitchen with various appliances, including a stove, hot plates, a microwave and an outdoor BBQ. You will need to bring or purchase your own utensils (cutlery, glasses) and cookware.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-baseul-block-accordeon baseul-accordeon-red\"><h2 class=\"toggler-title-wrap\"><button aria-expanded=\"false\" class=\"toggler-button\" aria-controls=\"How-canIgetaroundthecity\" id=\"How-canIgetaroundthecity_label\"><span class=\"toggler-title\">How can I get around the city?<\/span><\/button><\/h2><div id=\"How-canIgetaroundthecity\" role=\"region\" aria-labelledby=\"How-canIgetaroundthecity_label\" class=\"toggler-panel\" hidden>\n<p>A public transit bus pass will be provided to you upon arrival, which can be used at any time throughout the Qu\u00e9bec City public transit network.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-baseul-block-accordeon baseul-accordeon-red\"><h2 class=\"toggler-title-wrap\"><button aria-expanded=\"false\" class=\"toggler-button\" aria-controls=\"Can-IaccessthegymatthePEPSsportscomplex\" id=\"Can-IaccessthegymatthePEPSsportscomplex_label\"><span class=\"toggler-title\">Can I access the gym at the PEPS sports complex?<\/span><\/button><\/h2><div id=\"Can-IaccessthegymatthePEPSsportscomplex\" role=\"region\" aria-labelledby=\"Can-IaccessthegymatthePEPSsportscomplex_label\" class=\"toggler-panel\" hidden>\n<p>You can purchase a weekly membership ($) directly at the PEPS. Pricing details are available <a href=\"https:\/\/peps.ulaval.ca\/abonnements-et-tarifs#public-5248\">on the PEPS website<\/a> (in French only). Please note that the &#8220;public rate&#8221; will apply.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-baseul-block-accordeon baseul-accordeon-red\"><h2 class=\"toggler-title-wrap\"><button aria-expanded=\"false\" class=\"toggler-button\" aria-controls=\"What-shouldIwear\" id=\"What-shouldIwear_label\"><span class=\"toggler-title\">What should I wear?<\/span><\/button><\/h2><div id=\"What-shouldIwear\" role=\"region\" aria-labelledby=\"What-shouldIwear_label\" class=\"toggler-panel\" hidden>\n<p>In the classroom, you can wear regular clothing. For corporate visits, business attire is highly recommended.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-lightgrey-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<h2 class=\"wp-block-heading has-text-align-right\" id=\"h-contact-us\">Contact us<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\">\n<p><a href=\"mailto:international@fsa.ulaval.ca\" target=\"_blank\" rel=\"noreferrer noopener\">international@fsa.ulaval.ca<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Contact us international@fsa.ulaval.ca<\/p>\n","protected":false},"author":17,"featured_media":40582,"parent":7197,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-notitle.php","meta":{"_acf_changed":false,"featured_image_focal_point":[],"footnotes":""},"class_list":["post-40567","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<title>Play the Brand: Experiential Marketing in Gaming and Entertainment &#8211; 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