{"id":7296,"date":"2022-11-03T15:17:55","date_gmt":"2022-11-03T19:17:55","guid":{"rendered":"https:\/\/www.fsa.ulaval.ca\/?page_id=7296"},"modified":"2026-01-27T12:57:33","modified_gmt":"2026-01-27T17:57:33","slug":"start-up-marketing-sales","status":"publish","type":"page","link":"https:\/\/www.fsa.ulaval.ca\/en\/academics\/summer-schools\/start-up-marketing-sales\/","title":{"rendered":"Startup Marketing and Sales"},"content":{"rendered":"\n<div class=\"wp-block-columns baseul-reverse baseul-page-top is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column baseul-page-top-image-holder is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:42%\"><figure class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"722\" height=\"648\" src=\"https:\/\/www.fsa.ulaval.ca\/wp-content\/uploads\/2022\/11\/tuile-qc-effect-1.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Ville de Qu\u00e9bec\" style=\"object-fit:cover;\" srcset=\"https:\/\/www.fsa.ulaval.ca\/wp-content\/uploads\/2022\/11\/tuile-qc-effect-1.jpg 722w, https:\/\/www.fsa.ulaval.ca\/wp-content\/uploads\/2022\/11\/tuile-qc-effect-1-300x269.jpg 300w\" sizes=\"auto, (max-width: 722px) 100vw, 722px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:58%\">\n<h1 class=\"wp-block-heading\" id=\"h-startup-marketingand-sales\">Startup Marketing<br><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">and Sales<\/mark><\/h1>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-july-5-to-july-17-2026\"><mark style=\"background-color:#000000\" class=\"has-inline-color has-white-color\">July 5 to July 17, 2026<\/mark><\/h4>\n\n\n\n<p>This course delves into the unique challenges and strategies of start-up marketing, focusing on real-world scenarios faced by entrepreneurs. Emphasis is placed on understanding their goals, methods, and interactions with key players in the entrepreneurial ecosystem such as incubators, law firms and industry clusters. Through interactive workshops, case studies and corporate visits, students will gain practical, hands-on experience in crafting, testing and scaling marketing strategies.<\/p>\n\n\n\n<p>The curriculum highlights innovative approaches tailored to the dynamic and fast-paced nature of start-ups. Students will analyze competitive landscapes, employ modern tools such as digital marketing and crowdfunding, and hone essential skills such as developing targeted marketing plans, making an effective pitch, and collaborating with incubators and accelerators.<\/p>\n\n\n\n<ul class=\"wp-block-baseul-block-icon-list is-style-twocols\">\n<li class=\"wp-block-baseul-block-icon-list-item list-icon-target\"><span><strong><mark style=\"background-color:#E30519\" class=\"has-inline-color has-white-color\">Target Audience<br><\/mark><\/strong>Undergraduate students and graduate students from our partner universities<\/span><\/li>\n\n\n\n<li class=\"wp-block-baseul-block-icon-list-item list-icon-formula\"><span><strong><mark style=\"background-color:#E30519\" class=\"has-inline-color has-white-color\">Formula<\/mark><\/strong><br>Equivalent to 3 North American credits (6 ECTS)<\/span><\/li>\n\n\n\n<li class=\"wp-block-baseul-block-icon-list-item list-icon-langue\"><span><strong><mark style=\"background-color:#E30519\" class=\"has-inline-color has-white-color\">Language<br><\/mark><\/strong>English<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-baseul-block-onglets baseul-onglets-red\"><nav role=\"tablist\" class=\"tabs-navigation\"><button role=\"tab\" id=\"onglet_1_label\" aria-selected=\"true\" aria-controls=\"onglet_1\" type=\"button\" class=\"current-tab\"><span class=\"tab-title\">Academic<br>Program<\/span><\/button><button role=\"tab\" id=\"onglet_2_label\" aria-selected=\"false\" aria-controls=\"onglet_2\" type=\"button\" class=\"\"><span class=\"tab-title\">Academic Schedule<\/span><\/button><button role=\"tab\" id=\"onglet_3_label\" aria-selected=\"false\" aria-controls=\"onglet_3\" type=\"button\" class=\"\"><span class=\"tab-title\">Cultural and Social Activities<\/span><\/button><button role=\"tab\" id=\"onglet_4_label\" aria-selected=\"false\" aria-controls=\"onglet_4\" type=\"button\" class=\"\"><span class=\"tab-title\">Fees<\/span><\/button><button role=\"tab\" id=\"onglet_5_label\" aria-selected=\"false\" aria-controls=\"onglet_5\" type=\"button\" class=\"\"><span class=\"tab-title\">Admission Requirements<\/span><\/button><button role=\"tab\" id=\"onglet_6_label\" aria-selected=\"false\" aria-controls=\"onglet_6\" type=\"button\" class=\"\"><span class=\"tab-title\">Registration Procedure<\/span><\/button><button role=\"tab\" id=\"onglet_7_label\" aria-selected=\"false\" aria-controls=\"onglet_7\" type=\"button\" class=\"\"><span class=\"tab-title\">Practical Information<\/span><\/button><button role=\"tab\" id=\"onglet_8_label\" aria-selected=\"false\" aria-controls=\"onglet_8\" type=\"button\" class=\"\"><span class=\"tab-title\">FAQ<\/span><\/button><\/nav><div class=\"tab-content\">\n<div id=\"onglet_1\" role=\"tabpanel\" aria-labelledby=\"onglet_1_label\" class=\"tab-panel\"><button aria-expanded=\"true\" aria-controls=\"onglet_1\" type=\"button\" class=\"tab-mobile-trigger\"><span class=\"tab-title\">Academic&lt;br>Program<\/span><\/button><div class=\"tab-inner\" aria-hidden=\"false\">\n<p>By the end of the course, students will have gained a practical understanding of marketing and business development as applied to Qu\u00e9bec\u2019s entrepreneurial ecosystem. They will acquire valuable knowledge about essential decision-making strategies to drive start-up growth, enhance sales performance and position themselves for success in both local and international markets.<\/p>\n\n\n\n<p>In addition to the general objective, this course is also designed to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>provide a strong foundation in start-up-specific marketing strategies, tools and techniques tailored to the fast-paced and resource-constrained nature of new ventures;<\/li>\n\n\n\n<li>foster practical skills such as communicating with clients and partners, crafting marketing plans and pitches and collaborating with incubators;<\/li>\n\n\n\n<li>enable students to master key marketing concepts such as targeting, positioning, digital strategies and the marketing mix to drive start-up success and scalability within Qu\u00e9bec\u2019s entrepreneurial ecosystem and beyond;<\/li>\n\n\n\n<li>develop essential sales and business development skills such as making cold calls, meeting clients, representing a business at trade shows and lead generation, preparing them to drive start-up success.<\/li>\n<\/ul>\n\n\n<h3 class=\"wp-block-post-title\">Startup Marketing and Sales<\/h3>\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Class Participation <\/strong>(20%)<br>Active participation is essential to succeed in this course that includes workshops, corporate visits and guest lectures. Students will be assessed on class attendance, engagement, respect and professionalism. They are expected to notify teachers if they are unable to attend. Disrespectful behavior will not be tolerated.<br><\/li>\n\n\n\n<li><strong>Marketing Plan <\/strong>(25%)<br>Students will create a detailed marketing plan focused on commercializing a product or service tailored to a client start-up. The mandate will be defined by the participating start-ups and must align with the market entry strategies, segmentation and positioning covered in the course. It must include digital actions such as campaign ideas and visuals, calendars, influencer collaboration, crowdfunding, etc.\n<ul class=\"wp-block-list\">\n<li>Deliverables: Oral presentation + comprehensive deck of slides (PowerPoint or other) with defined objectives, target audience and actionable strategies, using tools and knowledge from this course.<\/li>\n\n\n\n<li>Students will be graded on their oral presentation and on the quality of the strategy and its visual presentation.<br><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Trade Fair Simulation<\/strong> (15%)<br>Students will design and operate a trade booth as part of a simulated trade fair. Preparation includes creating promotional and sales materials such as a one-pager and a display poster, as well as developing express pitches. During the fair, students will present their booth, deliver concise pitches, and engage with &#8220;attendees&#8221; (instructors, peers or alumni).\n<ul class=\"wp-block-list\">\n<li>Deliverables: Oral presentation and written sales documents<\/li>\n\n\n\n<li>Students will be graded on booth presentation, lead generation strategies and documentation, pitch delivery, originality and engagement skills.<br><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Cold Call and Meeting Scripts and Simulation<\/strong> (15%)<br>Students will practice prospecting skills through simulated cold calls and business meetings. In the first half of the semester, they will be making cold calls to instructors or alumni with the goal of securing a follow-up meeting. The second half of the semester includes a simulated meeting with an evaluator, where students are assessed on their ability to ask insightful questions, present collaboration ideas and outline follow-up actions. Both the cold call and meeting outline must be summarized and delivered in written scripts. This mirrors real-world performance metrics used for start-up sales representatives.\n<ul class=\"wp-block-list\">\n<li>Deliverables: Oral presentation and written sales scripts<\/li>\n\n\n\n<li>Students will be graded on the structure and conciseness of their script as well as their persuasion and listening skills during cold calls and meetings, in accordance with the effective sales standards presented in class.<br><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Quiz <\/strong>(25%)<br>A structured quiz will assess the students\u2019 understanding of key concepts covered in the course, including start-up marketing fundamentals, segmentation and positioning, digital marketing and pitching techniques.\n<ul class=\"wp-block-list\">\n<li>Deliverables: Online exam<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-main-speakers\">Main Speakers<\/h3>\n\n\n\n<div class=\"wp-block-baseul-block-tuiles-container baseul-tuilerie-red\"><ul class=\"baseul-tuilerie-content\">\n<li class=\"wp-block-baseul-block-tuile-contact\"><div class=\"baseul-tuile-content\"><div class=\"baseul-tuile-contact-header\"><img decoding=\"async\" src=\"https:\/\/www.fsa.ulaval.ca\/wp-content\/uploads\/2023\/01\/georges-alexandre-rodrigue2.jpg\"\/><div class=\"baseul-tuile-contact-description\"><h3 class=\"nom-contact\">Georges-Alexandre Rodrigue<\/h3><p class=\"titre-contact\">Sessional lecturer<br>Department of Marketing<br>FSA ULaval<\/p><p class=\"baseul-tuile-contact-courriel\"><a href=\"mailto:\"><\/a><\/p><\/div><\/div><div class=\"baseul-tuile-contact-tel-types\"><\/div><p class=\"footnote\"><a href=\"https:\/\/www.fsa.ulaval.ca\/personnel-expert\/georges-alexandre-rodrigue\/\">Speaker Profile<\/a><\/p><\/div><\/li>\n\n\n\n<li class=\"wp-block-baseul-block-tuile-contact\"><div class=\"baseul-tuile-content\"><div class=\"baseul-tuile-contact-header\"><img decoding=\"async\" src=\"https:\/\/www.fsa.ulaval.ca\/wp-content\/uploads\/2023\/01\/antoine-cauchon-teams.jpeg\"\/><div class=\"baseul-tuile-contact-description\"><h3 class=\"nom-contact\">Antoine Cauchon<\/h3><p class=\"titre-contact\">Executive Director<br>Missions commerciales<br>Universit\u00e9 Laval<\/p><p class=\"baseul-tuile-contact-courriel\"><a href=\"mailto:\"><\/a><\/p><\/div><\/div><div class=\"baseul-tuile-contact-tel-types\"><\/div><p class=\"footnote\"><a href=\"https:\/\/www.linkedin.com\/in\/antoinecauchon\/\">Speaker Profile<\/a><\/p><\/div><\/li>\n\n\n\n<li class=\"wp-block-baseul-block-tuile-contact\"><div class=\"baseul-tuile-content\"><div class=\"baseul-tuile-contact-header\"><img decoding=\"async\" src=\"https:\/\/www.fsa.ulaval.ca\/wp-content\/uploads\/2023\/11\/catherine-talbot-carre.jpg\"\/><div class=\"baseul-tuile-contact-description\"><h3 class=\"nom-contact\">Catherine Talbot<\/h3><p class=\"titre-contact\">Head of Marketing and Development<br>Missions commerciales<br>Universit\u00e9 Laval<\/p><p class=\"baseul-tuile-contact-courriel\"><a href=\"mailto:\"><\/a><\/p><\/div><\/div><div class=\"baseul-tuile-contact-tel-types\"><\/div><p class=\"footnote\"><a href=\"https:\/\/www.linkedin.com\/in\/catherinetalbot1\/\" target=\"_blank\" rel=\"noreferrer noopener\">Speaker Profile<\/a><\/p><\/div><\/li>\n\n\n\n<li class=\"wp-block-baseul-block-tuile-contact\"><div class=\"baseul-tuile-content\"><div class=\"baseul-tuile-contact-header\"><img decoding=\"async\" src=\"https:\/\/www.fsa.ulaval.ca\/wp-content\/uploads\/2024\/12\/Julie-Martel.jpg\"\/><div class=\"baseul-tuile-contact-description\"><h3 class=\"nom-contact\">Julie Martel<\/h3><p class=\"titre-contact\">Head of Marketing<br>Missions commerciales<br>Universit\u00e9 Laval<\/p><p class=\"baseul-tuile-contact-courriel\"><a href=\"mailto:\"><\/a><\/p><\/div><\/div><div class=\"baseul-tuile-contact-tel-types\"><\/div><p class=\"footnote\"><a href=\"https:\/\/www.linkedin.com\/in\/j-martel\/\">Speaker Profile <\/a><\/p><\/div><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n\n<div id=\"onglet_2\" role=\"tabpanel\" aria-labelledby=\"onglet_2_label\" class=\"tab-panel\"><button aria-expanded=\"false\" aria-controls=\"onglet_2\" type=\"button\" class=\"tab-mobile-trigger\"><span class=\"tab-title\">Academic Schedule<\/span><\/button><div class=\"tab-inner\" aria-hidden=\"true\">\n<p>Classes are held Monday to Friday from 9 a.m. to 5 p.m., with short breaks in the morning and afternoon, as well as a one-hour lunch break.\u00a0<\/p>\n\n\n\n<p>During the final week, students have fewer mandatory classroom hours, allowing for more time to work on their deliverables.<\/p>\n\n\n\n<p>This course employs a hands-on approach that focuses on practical exercises, consulting projects with real Qu\u00e9bec start-ups, interactive workshops and corporate visits. Each of the twenty three-hour sessions focuses on a specific topic, combining lectures, case studies, team assignments and presentations to build a comprehensive understanding of start-up marketing and business development.<\/p>\n\n\n\n<p>A significant portion of the course will take place at various company offices and factories, all accessible via public transit from campus. These on-site learning opportunities require students to adopt effective learning methods and demonstrate professionalism during these corporate visits. Teachers serve as guides as they share practical expertise while encouraging collaboration, respectful dialogue and shared responsibility to provide students with a valuable learning experience.<\/p>\n\n\n\n<p>Students will actively engage with industry professionals, analyze real-world challenges, and apply what they have learned in projects such as creating marketing plans and pitching strategies. Active preparation and participation are essential to benefit from the interactive nature of the course.<\/p>\n\n\n\n<p>This course features twenty three-hour sessions and typically covers one main topic per session.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Welcome Session: Introduction to the course, objectives and an overview of the Qu\u00e9bec start-up ecosystem.<\/li>\n\n\n\n<li>Start-Up 101 &#8211; First Start-Up Profile (corporate visit): Explore the fundamentals of start-ups, including challenges, opportunities and foundational strategies.<\/li>\n\n\n\n<li>Second Start-Up Profile (corporate visit): Gain insights into innovative business models and non-traditional entrepreneurial approaches.<\/li>\n\n\n\n<li>Third Start-Up Profile (corporate visit): Discover how start-ups operate within the social economy, balancing profit and purpose.<\/li>\n\n\n\n<li>Marketing 101 &#8211; Drafting a Marketing Plan: Learn the essentials of creating an effective marketing plan tailored to start-ups.<\/li>\n\n\n\n<li>Marketing 102 &#8211; Segmentation, Targeting, and Positioning: Delve deeper into core marketing strategies with a focus on identifying and reaching the right audience.<\/li>\n\n\n\n<li>Incubator\/Accelerator Visit (corporate visit): Experience how incubators and accelerators support start-ups in their growth journey.<\/li>\n\n\n\n<li>Digital Marketing: Explore digital tools and techniques to optimize online presence and drive customer engagement.<\/li>\n\n\n\n<li>Targeting Business Prospects: Understand how to effectively identify and approach potential business partners or clients.<\/li>\n\n\n\n<li>Crowdfunding (corporate visit): Examine the mechanics of crowdfunding and its role in start-up financing strategies.<\/li>\n\n\n\n<li>The Art of the Pitch: Develop compelling pitches to attract investors, partners and clients.<\/li>\n\n\n\n<li>Retail Commercialization (corporate visit): Learn strategies for commercializing products in retail environments, from distribution to branding.<\/li>\n\n\n\n<li>Sales Approach and Practice: Understand a sales funnel, develop steps and techniques to deliver effective sales pitches and progress in the funnel, practise your pitch.<\/li>\n\n\n\n<li>Protecting Your Intellectual Property (corporate visit): Explore best practices for safeguarding start-up innovations and proprietary information.<\/li>\n\n\n\n<li>Sales Tools and Questionnaires: Learn to design effective sales tools and develop insightful client questionnaires.<\/li>\n\n\n\n<li>Scaling-Up &#8211; International Growth and Trade Shows: Explore strategies to prepare for trade missions and events so as to maximize their impact.<\/li>\n\n\n\n<li>Marketing Plan Presentation (assessment): Students present their comprehensive marketing plans for feedback and evaluation.<\/li>\n\n\n\n<li>Cold Call and Meeting Simulation (assessment): Practise engaging with prospects through simulated calls and business meetings.<\/li>\n\n\n\n<li>Trade Fair Simulation (assessment): Simulate a trade fair to practise networking, pitching and generating leads.<\/li>\n\n\n\n<li>Quiz (exam): Assesses your understanding of the course content through a structured quiz.<\/li>\n<\/ol>\n<\/div><\/div>\n\n\n\n<div id=\"onglet_3\" role=\"tabpanel\" aria-labelledby=\"onglet_3_label\" class=\"tab-panel\"><button aria-expanded=\"false\" aria-controls=\"onglet_3\" type=\"button\" class=\"tab-mobile-trigger\"><span class=\"tab-title\">Cultural and Social Activities<\/span><\/button><div class=\"tab-inner\" aria-hidden=\"true\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-three-quarters is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-included-activities\">Included Activities <\/h3>\n\n\n\n<p><strong><strong>Four activities are included in the basic fees:<\/strong><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Welcome Day on the first Sunday<\/li>\n\n\n\n<li>Guided tour of Old Qu\u00e9bec<\/li>\n\n\n\n<li>Visit of the Jacques Cartier National Park (on the Saturday between the two weeks of classes)<\/li>\n\n\n\n<li>Lunch at a restaurant on the last Friday of the Summer University<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-optional-hospitality-package\">Optional Hospitality Package<\/h3>\n\n\n\n<p><strong><strong><strong>In addition, we offer an optional hospitality package, which includes 3 extra activities:*<\/strong><\/strong><\/strong><\/p>\n\n\n\n<div class=\"wp-block-baseul-block-tuiles-container baseul-tuilerie-black\"><ul class=\"baseul-tuilerie-content\">\n<li class=\"wp-block-baseul-block-tuile-txt\"><div class=\"baseul-tuile-content\"><h3>A Qu\u00e9bec Capitales baseball game at Stade Canac <\/h3><p><em>(on a weekday evening)<br><\/em>The Qu\u00e9bec Capitales, a professional baseball team, distinguishes itself on the Qu\u00e9bec sports scene by the quality of its players and its community involvement. The Capitales host nearly 130,000 spectators every year in a festive atmosphere at Stade Canac.<\/p><\/div><\/li>\n\n\n\n<li class=\"wp-block-baseul-block-tuile-txt\"><div class=\"baseul-tuile-content\"><h3>Tasting Tour on \u00cele d\u2019Orl\u00e9ans in the St. Lawrence River on a bus tour from Qu\u00e9bec City<\/h3><p><em><em>(On the Sunday between the two weeks of classes)<\/em><\/em><br>Engage with history, meet local producers and discover local favorites such as jam, cider, nougat and chocolate.<\/p><\/div><\/li>\n\n\n\n<li class=\"wp-block-baseul-block-tuile-txt\"><div class=\"baseul-tuile-content\"><h3>Paddleboarding and kayaking on the St. Charles River<\/h3><p><em><em>(On the Sunday between the two weeks of classes)<\/em><br><\/em>Paddle a kayak or a paddleboard over 20 km of calm waters on the enchanting site of the St. Charles River.<\/p><\/div><\/li>\n<\/ul><\/div>\n\n\n\n<p>*<em>all activities are subject to change<\/em><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-button-small-arrow\"><a class=\"wp-block-button__link has-red-background-color has-background wp-element-button\" href=\"https:\/\/event.fourwaves.com\/isbuohpim\/pages\">Sign up for the Hospitality Package<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.fsa.ulaval.ca\/wp-content\/uploads\/2023\/11\/isbu-marketing-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.fsa.ulaval.ca\/wp-content\/uploads\/2023\/11\/isbu-marketing-1-1024x768.jpg\" alt=\"\" class=\"wp-image-23567\" srcset=\"https:\/\/www.fsa.ulaval.ca\/wp-content\/uploads\/2023\/11\/isbu-marketing-1-1024x768.jpg 1024w, https:\/\/www.fsa.ulaval.ca\/wp-content\/uploads\/2023\/11\/isbu-marketing-1-300x225.jpg 300w, https:\/\/www.fsa.ulaval.ca\/wp-content\/uploads\/2023\/11\/isbu-marketing-1-768x576.jpg 768w, https:\/\/www.fsa.ulaval.ca\/wp-content\/uploads\/2023\/11\/isbu-marketing-1-1536x1152.jpg 1536w, https:\/\/www.fsa.ulaval.ca\/wp-content\/uploads\/2023\/11\/isbu-marketing-1.jpg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.fsa.ulaval.ca\/wp-content\/uploads\/2025\/01\/activites-isbu-startup.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"767\" src=\"https:\/\/www.fsa.ulaval.ca\/wp-content\/uploads\/2025\/01\/activites-isbu-startup-1024x767.jpg\" alt=\"\" class=\"wp-image-33716\" srcset=\"https:\/\/www.fsa.ulaval.ca\/wp-content\/uploads\/2025\/01\/activites-isbu-startup-1024x767.jpg 1024w, https:\/\/www.fsa.ulaval.ca\/wp-content\/uploads\/2025\/01\/activites-isbu-startup-300x225.jpg 300w, https:\/\/www.fsa.ulaval.ca\/wp-content\/uploads\/2025\/01\/activites-isbu-startup-768x576.jpg 768w, https:\/\/www.fsa.ulaval.ca\/wp-content\/uploads\/2025\/01\/activites-isbu-startup.jpg 1393w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.fsa.ulaval.ca\/wp-content\/uploads\/2025\/01\/activites-isbu-startup-2.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.fsa.ulaval.ca\/wp-content\/uploads\/2025\/01\/activites-isbu-startup-2-1024x768.jpg\" alt=\"\" class=\"wp-image-33718\" srcset=\"https:\/\/www.fsa.ulaval.ca\/wp-content\/uploads\/2025\/01\/activites-isbu-startup-2-1024x768.jpg 1024w, https:\/\/www.fsa.ulaval.ca\/wp-content\/uploads\/2025\/01\/activites-isbu-startup-2-300x225.jpg 300w, https:\/\/www.fsa.ulaval.ca\/wp-content\/uploads\/2025\/01\/activites-isbu-startup-2-768x576.jpg 768w, https:\/\/www.fsa.ulaval.ca\/wp-content\/uploads\/2025\/01\/activites-isbu-startup-2.jpg 1393w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div id=\"onglet_4\" role=\"tabpanel\" aria-labelledby=\"onglet_4_label\" class=\"tab-panel\"><button aria-expanded=\"false\" aria-controls=\"onglet_4\" type=\"button\" class=\"tab-mobile-trigger\"><span class=\"tab-title\">Admission Requirements<\/span><\/button><div class=\"tab-inner\" aria-hidden=\"true\">\n<h3 class=\"wp-block-heading\" id=\"h-mandatory-fees-programs-and-accommodation-included\">Mandatory Fees: Programs and Accommodation Included<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-style-column-frame-red is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\" id=\"h-for-exchange-basis-students-partner-universities-using-their-balance\">For exchange basis students (partner universities using their balance)<\/h4>\n\n\n\n<h3 class=\"wp-block-heading is-style-fake-h3\" id=\"h-can-1-900\">Can$1,900<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-style-column-frame-red is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\" id=\"h-for-tuition-basis-students-non-partner-universities-or-universities-not-using-their-balance\">For tuition basis students (non-partner universities or universities not using their balance)<\/h4>\n\n\n\n<h3 class=\"wp-block-heading is-style-fake-h3\" id=\"h-can-2-200\">Can$2,200<\/h3>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p><strong><mark style=\"background-color:#E30519\" class=\"has-inline-color has-white-color\">Inclusions<\/mark><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Academic lectures, corporate visits and conferences by industry leaders<\/li>\n\n\n\n<li>Housing in single standard university rooms (see below for more information)<\/li>\n\n\n\n<li>Unlimited public transit bus pass<\/li>\n\n\n\n<li>A Welcome Day with activities, a campus tour and lunch<\/li>\n\n\n\n<li>Welcome bag with a ULaval tee-shirt<\/li>\n\n\n\n<li>Day trip to discover the Qu\u00e9bec City region (activities and transportation included)<\/li>\n\n\n\n<li>Guided tour of Old Qu\u00e9bec<\/li>\n\n\n\n<li>Graduation ceremony and final lunch at a restaurant<\/li>\n\n\n\n<li>Course material<\/li>\n\n\n\n<li>On-campus Wi-Fi<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-grey-color has-alpha-channel-opacity has-grey-background-color has-background is-style-wide\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-housing\">Housing<\/h3>\n\n\n\n<p>Housing is included in the basic fee for 14 overnight stays (July 4 to July 18, 2026) in our on-campus residence, just a 5-minute walk from the Faculty. Each student gets a private single room with a sink, fridge, microwave, kettle, bedding and towels. Bathrooms and kitchens are shared. No need to book\u2014housing is arranged for the entire group.<\/p>\n\n\n\n<p>Please note that housing fees are included in the basic fee and cannot be separated. If you choose to arrange your own housing off-campus, the full basic fee will still apply.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-optional-hospitality-package-1\">Optional Hospitality Package<\/h3>\n\n\n\n<p>Other services are offered at additional cost.<\/p>\n\n\n\n<div class=\"wp-block-group is-style-group-notif-red is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h4 class=\"wp-block-heading\" id=\"h-optional-hospitality-package-2\">Optional Hospitality Package<\/h4>\n\n\n\n<h3 class=\"wp-block-heading is-style-fake-h3\" id=\"h-can-175\">Can$175<\/h3>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"#h-optional-hospitality-package\">More information<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><strong><mark style=\"background-color:#E30519\" class=\"has-inline-color has-white-color\">Includes<\/mark><\/strong><\/p>\n\n\n\n<p>3 activities (more information available in \u201cactivities\u201d)<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A Qu\u00e9bec Capitales baseball game at Stade Canac<\/li>\n\n\n\n<li>Tasting tour on \u00cele d\u2019Orl\u00e9ans<\/li>\n\n\n\n<li>Paddleboarding and kayaking on the St. Charles River<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-grey-color has-alpha-channel-opacity has-grey-background-color has-background is-style-wide\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-cancellation-refund-policy\">Cancellation Refund Policy<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Before April 30, 2026:<\/strong> full refund (minus a $100 administration fee)<\/li>\n\n\n\n<li><strong>Between May 1 and May 13, 2026:<\/strong> 50% refund<\/li>\n\n\n\n<li><strong>After May 13, 2026:<\/strong> &nbsp;no refund<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div id=\"onglet_5\" role=\"tabpanel\" aria-labelledby=\"onglet_5_label\" class=\"tab-panel\"><button aria-expanded=\"false\" aria-controls=\"onglet_5\" type=\"button\" class=\"tab-mobile-trigger\"><span class=\"tab-title\">Registration Procedure<\/span><\/button><div class=\"tab-inner\" aria-hidden=\"true\">\n<h3 class=\"wp-block-heading\" id=\"h-languagerequirement\">Language<br>Requirement<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>The ISBUs are taught entirely in English, and students come from many different countries. To fully enjoy and benefit from the academic and social aspects of the experience, students must demonstrate a minimum level of English proficiency at the time of registration. This can be done by achieving the required minimum score on one of the accepted language tests or by providing an attestation from their home institution confirming they meet the English proficiency standard.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-table\"><table><thead><tr><th>Test<\/th><th>Score<\/th><\/tr><\/thead><tbody><tr><td>TOEIC<\/td><td>675<\/td><\/tr><tr><td>IELTS<\/td><td>6<\/td><\/tr><tr><td>TOEFL<\/td><td>64<\/td><\/tr><tr><td>CEFR<\/td><td>B2<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-academicrequirement\">Academic<br>Requirement<\/h3>\n\n\n\n<p>Minimum 1 year of study in business administration or a related domain.<\/p>\n<\/div><\/div>\n\n\n\n<div id=\"onglet_6\" role=\"tabpanel\" aria-labelledby=\"onglet_6_label\" class=\"tab-panel\"><button aria-expanded=\"false\" aria-controls=\"onglet_6\" type=\"button\" class=\"tab-mobile-trigger\"><span class=\"tab-title\">Practical Information<\/span><\/button><div class=\"tab-inner\" aria-hidden=\"true\">\n<h3 class=\"wp-block-heading\" id=\"h-nominations\">Nominations<\/h3>\n\n\n\n<p>Students must be nominated by their home university. The link to access the online nomination form is sent directly to partner universities.<\/p>\n\n\n\n<div class=\"wp-block-group is-style-group-notif-red is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><strong>Deadline: April 30, 2026<\/strong><\/p>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-registration-and-payment\">Registration and Payment<\/h3>\n\n\n\n<p>Nominated students will receive instructions on how to submit their application and payment once their nomination has been received.<\/p>\n\n\n\n<p>The following documents will have to be uploaded into the application form.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Proof of English-language proficiency<\/li>\n\n\n\n<li>Transcripts of records showing at least one year of study in business administration or engineering.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group is-style-group-notif-red is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><strong>Deadline: May 13, 2026: payment (basic fee and options) and application<\/strong><\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n<div id=\"onglet_7\" role=\"tabpanel\" aria-labelledby=\"onglet_7_label\" class=\"tab-panel\"><button aria-expanded=\"false\" aria-controls=\"onglet_7\" type=\"button\" class=\"tab-mobile-trigger\"><span class=\"tab-title\">FAQ<\/span><\/button><div class=\"tab-inner\" aria-hidden=\"true\">\n<div class=\"wp-block-baseul-block-accordeon baseul-accordeon-red\"><h2 class=\"toggler-title-wrap\"><button aria-expanded=\"false\" class=\"toggler-button\" aria-controls=\"Location\" id=\"Location_label\"><span class=\"toggler-title\">Location<\/span><\/button><\/h2><div id=\"Location\" role=\"region\" aria-labelledby=\"Location_label\" class=\"toggler-panel\" hidden>\n<p><strong>FSA ULaval<\/strong><br>Pavillon Palasis-Prince<br>2325, rue de la Terrasse<br>Universit\u00e9 Laval<br>Qu\u00e9bec (Qu\u00e9bec) G1V 0A6<\/p>\n\n\n\n<p><a href=\"https:\/\/www.google.com\/maps\/place\/Pavillon+Palasis-Prince+(PAP)+-+Universit%C3%A9+Laval\/@46.7832091,-71.2745505,15z\/data=!4m5!3m4!1s0x0:0x11db9c597d16ceb3!8m2!3d46.7833932!4d-71.273944\">Google Maps<\/a><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-baseul-block-accordeon baseul-accordeon-red\"><h2 class=\"toggler-title-wrap\"><button aria-expanded=\"false\" class=\"toggler-button\" aria-controls=\"Meals\" id=\"Meals_label\"><span class=\"toggler-title\">Meals<\/span><\/button><\/h2><div id=\"Meals\" role=\"region\" aria-labelledby=\"Meals_label\" class=\"toggler-panel\" hidden>\n<p>The basic fee includes two meals: a welcome lunch on the first day and a celebratory lunch at a restaurant on the final Friday of classes.<\/p>\n\n\n\n<p>Other meals are not included, but there are <a href=\"https:\/\/www.ulaval.ca\/alimentation-sur-le-campus\/manger-sur-le-campus\">several cafeterias,<\/a> a small convenience store for groceries, and a restaurant conveniently located on campus.<\/p>\n\n\n\n<p>Additionally, you will have access to a shared kitchen in your residence. Please note that you will need to bring your own utensils for cooking.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-baseul-block-accordeon baseul-accordeon-red\"><h2 class=\"toggler-title-wrap\"><button aria-expanded=\"false\" class=\"toggler-button\" aria-controls=\"Transportation\" id=\"Transportation_label\"><span class=\"toggler-title\">Transportation<\/span><\/button><\/h2><div id=\"Transportation\" role=\"region\" aria-labelledby=\"Transportation_label\" class=\"toggler-panel\" hidden>\n<p>Universit\u00e9 Laval (Google Maps) is located in the city of Qu\u00e9bec, approximately&nbsp;<strong>250 km from Montr\u00e9al<\/strong>. You can get there from the South Shore via Highway 20 (Jean-Lesage) or the North Shore via Highway 40 (F\u00e9lix-Leclerc).<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/www.fsa.ulaval.ca\/wp-content\/uploads\/2023\/02\/avion.png\" alt=\"\" class=\"wp-image-9868\" srcset=\"https:\/\/www.fsa.ulaval.ca\/wp-content\/uploads\/2023\/02\/avion.png 600w, https:\/\/www.fsa.ulaval.ca\/wp-content\/uploads\/2023\/02\/avion-300x300.png 300w, https:\/\/www.fsa.ulaval.ca\/wp-content\/uploads\/2023\/02\/avion-150x150.png 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\">\n<h4 class=\"wp-block-heading\" id=\"h-arriving-by-plane\">Arriving by plane<\/h4>\n\n\n\n<p>Your final destination is the Qu\u00e9bec City&nbsp;<a href=\"https:\/\/www.aeroportdequebec.com\/en\" target=\"_blank\" rel=\"noreferrer noopener\">Jean Lesage International Airport \u2013 YQB<\/a>. It is located approximately 12 km from Universit\u00e9 Laval and approximately 18 km from Old Qu\u00e9bec.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.quebec-cite.com\/en\/plan-your-trip-quebec-city\/getting-here#by-plane\" target=\"_blank\" rel=\"noreferrer noopener\">Air carriers with service to Qu\u00e9bec City<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.aeroportdequebec.com\/en\/airport-access\/taxis-and-limousine\" target=\"_blank\" rel=\"noreferrer noopener\">Available transportation from the Qu\u00e9bec City airport<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\/\/www.fsa.ulaval.ca\/wp-content\/uploads\/2023\/11\/autobus.png\" alt=\"\" class=\"wp-image-23256\" srcset=\"https:\/\/www.fsa.ulaval.ca\/wp-content\/uploads\/2023\/11\/autobus.png 700w, https:\/\/www.fsa.ulaval.ca\/wp-content\/uploads\/2023\/11\/autobus-300x300.png 300w, https:\/\/www.fsa.ulaval.ca\/wp-content\/uploads\/2023\/11\/autobus-150x150.png 150w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\">\n<h4 class=\"wp-block-heading\" id=\"h-arriving-by-motor-coach\">Arriving by motor coach<\/h4>\n\n\n\n<p>There are 2 motor coach stations in Qu\u00e9bec:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.orleansexpress.com\/en\/bus-destination\/quebec-sainte-foy-bus\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gare d\u2019autocars de Sainte-Foy<\/a>&nbsp;(4.7 km from Universit\u00e9 Laval)<\/li>\n\n\n\n<li><a href=\"https:\/\/www.orleansexpress.com\/en\/bus-destination\/quebec-centre-ville-bus\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gare du Palais&nbsp;<\/a>(8 km from Universit\u00e9 Laval)<\/li>\n<\/ul>\n\n\n\n<p>If you are travelling by motor coach from the United States, you will arrive in Montr\u00e9al. From there, you must take an Orl\u00e9ans Express motor coach to get to Qu\u00e9bec City. Travel time: 3 hours and 15 minutes.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/www.fsa.ulaval.ca\/wp-content\/uploads\/2023\/02\/train.png\" alt=\"\" class=\"wp-image-9872\" srcset=\"https:\/\/www.fsa.ulaval.ca\/wp-content\/uploads\/2023\/02\/train.png 600w, https:\/\/www.fsa.ulaval.ca\/wp-content\/uploads\/2023\/02\/train-300x300.png 300w, https:\/\/www.fsa.ulaval.ca\/wp-content\/uploads\/2023\/02\/train-150x150.png 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\">\n<h4 class=\"wp-block-heading\" id=\"h-arriving-by-train\">Arriving by train<\/h4>\n\n\n\n<p>There are 2 train stations in Qu\u00e9bec:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.viarail.ca\/en\/explore-our-destinations\/stations\/quebec\/sainte-foy\" target=\"_blank\" rel=\"noreferrer noopener\">Gare de Sainte-Foy<\/a>&nbsp;(5.2 km from Universit\u00e9 Laval)<\/li>\n\n\n\n<li><a href=\"https:\/\/www.viarail.ca\/en\/explore-our-destinations\/stations\/quebec\/quebec-city\" target=\"_blank\" rel=\"noreferrer noopener\">Gare du Palais<\/a>&nbsp;(8 km from Universit\u00e9 Laval)<\/li>\n<\/ul>\n\n\n\n<p>If you are travelling with&nbsp;<a href=\"https:\/\/www.amtrak.com\/home.html\" target=\"_blank\" rel=\"noreferrer noopener\">Amtrak<\/a>&nbsp;from the United States, you will arrive in Montr\u00e9al. From there, you must take a&nbsp;<a href=\"https:\/\/www.viarail.ca\/en\" target=\"_blank\" rel=\"noreferrer noopener\">Via Rail Canada<\/a>&nbsp;train to get to Qu\u00e9bec City. Travel time: 3.5 hours.<\/p>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-to-get-around-in-quebec-city\">To get around in Qu\u00e9bec City<\/h4>\n\n\n\n<p><a href=\"https:\/\/www.google.com\/search?rlz=1C1GCEU_frCA821CA821&amp;sxsrf=ACYBGNRqm1zQImFLyEcTp17oE5fEe7ZzjA:1579818340281&amp;q=taxi+quebec+city&amp;npsic=0&amp;rflfq=1&amp;rlha=0&amp;rllag=46795428,-71268737,4309&amp;tbm=lcl&amp;ved=2ahUKEwj7mu334ZrnAhWMg-AKHQP2BqgQtgN6BAgLEAQ&amp;tbs=lrf:!1m4!1u2!2m2!2m1!1e1!2m1!1e2!3sIAE,lf:1,lf_ui:2&amp;rldoc=1#rlfi=hd:;si:;mv:[[46.846311799999995,-71.213748],[46.7639187,-71.3146733]];tbs:lrf:!1m4!1u2!2m2!2m1!1e1!2m1!1e2!3sIAE,lf:1,lf_ui:2\">Taxi<\/a>,&nbsp;<a href=\"https:\/\/www.uber.com\/global\/fr-ca\/cities\/quebec-city\/\">Uber<\/a>&nbsp;or&nbsp;<a href=\"https:\/\/www.rtcquebec.ca\/en\">public transit buses<\/a>&nbsp;(RTC \u2013 R\u00e9seau de transport de la Capitale)<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-baseul-block-accordeon baseul-accordeon-red\"><h2 class=\"toggler-title-wrap\"><button aria-expanded=\"false\" class=\"toggler-button\" aria-controls=\"Requirements-inCanada\" id=\"Requirements-inCanada_label\"><span class=\"toggler-title\">Requirements in Canada<\/span><\/button><\/h2><div id=\"Requirements-inCanada\" role=\"region\" aria-labelledby=\"Requirements-inCanada_label\" class=\"toggler-panel\" hidden>\n<p><strong>Be prepared!<\/strong><br>All foreigners other than U.S. citizens must have either of the following documents to enter Canada:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>An electronic Travel Authorization (eTA)<\/li>\n<\/ul>\n\n\n\n<p>OR<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A visa<\/li>\n<\/ul>\n\n\n\n<p>The&nbsp;<a href=\"https:\/\/www.ulaval.ca\/en\/international\/immigration\" target=\"_blank\" rel=\"noreferrer noopener\">Universit\u00e9 Laval website<\/a>&nbsp;provides all of the necessary information for you to undertake the procedures to obtain the required authorizations to come study in Canada.<\/p>\n\n\n\n<p>Depending on your situation, these procedures could take several months. Don\u2019t delay!<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-baseul-block-accordeon baseul-accordeon-red\"><h2 class=\"toggler-title-wrap\"><button aria-expanded=\"false\" class=\"toggler-button\" aria-controls=\"Weather-inQubec\" id=\"Weather-inQubec_label\"><span class=\"toggler-title\">Weather in Qu\u00e9bec<\/span><\/button><\/h2><div id=\"Weather-inQubec\" role=\"region\" aria-labelledby=\"Weather-inQubec_label\" class=\"toggler-panel\" hidden>\n<p>There are 4 very distinct seasons in Qu\u00e9bec City. The weather can sometimes be unpredictable. It is best to plan ahead when packing your clothing. Find out about the&nbsp;<a href=\"https:\/\/www.ville.quebec.qc.ca\/en\/touristes\/meteo\/index.aspx\" target=\"_blank\" rel=\"noreferrer noopener\">average high and low temperatures<\/a>&nbsp;for each month.<\/p>\n\n\n\n<p>Check the&nbsp;<a href=\"https:\/\/www.theweathernetwork.com\/ca\" target=\"_blank\" rel=\"noreferrer noopener\">local weather<\/a>&nbsp;before packing your bags.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-baseul-block-accordeon baseul-accordeon-red\"><h2 class=\"toggler-title-wrap\"><button aria-expanded=\"false\" class=\"toggler-button\" aria-controls=\"Qubec-City\" id=\"Qubec-City_label\"><span class=\"toggler-title\">Qu\u00e9bec City<\/span><\/button><\/h2><div id=\"Qubec-City\" role=\"region\" aria-labelledby=\"Qubec-City_label\" class=\"toggler-panel\" hidden>\n<p>Recognized as a UNESCO World Heritage Site, Qu\u00e9bec City will charm you with its historical attractions, diverse landscapes, warm and friendly inhabitants, world class events and culinary delights. Refer to the following websites for an authentic and unforgettable experience!<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.quebec-cite.com\/en\" target=\"_blank\" rel=\"noreferrer noopener\">Office du tourisme de Qu\u00e9bec<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.quoifaireaquebec.com\/en\" target=\"_blank\" rel=\"noreferrer noopener\">Quoi faire \u00e0 Qu\u00e9bec (activity schedule)<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-baseul-block-accordeon baseul-accordeon-red\"><h2 class=\"toggler-title-wrap\"><button aria-expanded=\"false\" class=\"toggler-button\" aria-controls=\"FSA-ULavalUniversitLaval\" id=\"FSA-ULavalUniversitLaval_label\"><span class=\"toggler-title\">FSA ULaval, Universit\u00e9 Laval<\/span><\/button><\/h2><div id=\"FSA-ULavalUniversitLaval\" role=\"region\" aria-labelledby=\"FSA-ULavalUniversitLaval_label\" class=\"toggler-panel\" hidden>\n<p>With its two international accreditations, FSA ULaval ranks among the top 1% of the best business schools on the planet. These accreditations recognize the Faculty\u2019s excellence in all its facets: academics, research, pedagogical innovation, international activities, student resources and services, and partnerships with the community.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.fsa.ulaval.ca\/\" target=\"_blank\" rel=\"noreferrer noopener\">Learn more about FSA ULaval<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ulaval.ca\/en\/about-us\/universite-laval-at-a-glance\" target=\"_blank\" rel=\"noreferrer noopener\">Learn more about Universit\u00e9 Laval<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div id=\"onglet_8\" role=\"tabpanel\" aria-labelledby=\"onglet_8_label\" class=\"tab-panel\"><button aria-expanded=\"false\" aria-controls=\"onglet_8\" type=\"button\" class=\"tab-mobile-trigger\"><span class=\"tab-title\"><\/span><\/button><div class=\"tab-inner\" aria-hidden=\"true\">\n<div class=\"wp-block-baseul-block-accordeon baseul-accordeon-red\"><h2 class=\"toggler-title-wrap\"><button aria-expanded=\"false\" class=\"toggler-button\" aria-controls=\"Do-Ineedastudypermittoparticipateintheprogram\" id=\"Do-Ineedastudypermittoparticipateintheprogram_label\"><span class=\"toggler-title\">Do I need a study permit to participate in the program?<\/span><\/button><\/h2><div id=\"Do-Ineedastudypermittoparticipateintheprogram\" role=\"region\" aria-labelledby=\"Do-Ineedastudypermittoparticipateintheprogram_label\" class=\"toggler-panel\" hidden>\n<p>No, a study stay of 6 months or less does not require obtaining a Qu\u00e9bec Acceptance Certificate (CAQ) or a study permit.However, depending on your country of origin, you may require a visa.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-baseul-block-accordeon baseul-accordeon-red\"><h2 class=\"toggler-title-wrap\"><button aria-expanded=\"false\" class=\"toggler-button\" aria-controls=\"Will-Ineedtopurchasematerialsforthecourse\" id=\"Will-Ineedtopurchasematerialsforthecourse_label\"><span class=\"toggler-title\">Will I need to purchase materials for the course?<\/span><\/button><\/h2><div id=\"Will-Ineedtopurchasematerialsforthecourse\" role=\"region\" aria-labelledby=\"Will-Ineedtopurchasematerialsforthecourse_label\" class=\"toggler-panel\" hidden>\n<p>No, the course materials are included in the program fee.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-baseul-block-accordeon baseul-accordeon-red\"><h2 class=\"toggler-title-wrap\"><button aria-expanded=\"false\" class=\"toggler-button\" aria-controls=\"Can-ItravelduringtheISBU\" id=\"Can-ItravelduringtheISBU_label\"><span class=\"toggler-title\">Can I travel during the ISBU?<\/span><\/button><\/h2><div id=\"Can-ItravelduringtheISBU\" role=\"region\" aria-labelledby=\"Can-ItravelduringtheISBU_label\" class=\"toggler-panel\" hidden>\n<p>We have activities planned for the first weekend of the program, while the second weekend is completely free. Montr\u00e9al is just a 2.5-hour drive from Qu\u00e9bec City, Ottawa is a 4-hour drive, and Boston is a 6.5-hour drive. Another fantastic destination for your free weekend is Tadoussac, a world-renowned spot for whale watching.<\/p>\n\n\n\n<p>Don&#8217;t hesitate to reach out if you&#8217;d like more recommendations.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-baseul-block-accordeon baseul-accordeon-red\"><h2 class=\"toggler-title-wrap\"><button aria-expanded=\"false\" class=\"toggler-button\" aria-controls=\"Do-Ineedtravelinsurance\" id=\"Do-Ineedtravelinsurance_label\"><span class=\"toggler-title\">Do I need travel insurance?<\/span><\/button><\/h2><div id=\"Do-Ineedtravelinsurance\" role=\"region\" aria-labelledby=\"Do-Ineedtravelinsurance_label\" class=\"toggler-panel\" hidden>\n<p>It is highly recommended that you purchase travel insurance before your trip to Qu\u00e9bec to ensure you are protected in case of accidents or unforeseen events.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-baseul-block-accordeon baseul-accordeon-red\"><h2 class=\"toggler-title-wrap\"><button aria-expanded=\"false\" class=\"toggler-button\" aria-controls=\"Do-IneedtospeakFrenchtoparticipateintheISBU\" id=\"Do-IneedtospeakFrenchtoparticipateintheISBU_label\"><span class=\"toggler-title\">Do I need to speak French to participate in the ISBU?<\/span><\/button><\/h2><div id=\"Do-IneedtospeakFrenchtoparticipateintheISBU\" role=\"region\" aria-labelledby=\"Do-IneedtospeakFrenchtoparticipateintheISBU_label\" class=\"toggler-panel\" hidden>\n<p>No, the program is taught entirely in English and all the activities are carried out in this language. You will quickly notice that Qu\u00e9bec City is a French-speaking city but do not worry: most Quebecers also speak English. It is the perfect opportunity to learn a few French words and expressions as you make yourself understood in English, should you require any directions to get around the city!<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-baseul-block-accordeon baseul-accordeon-red\"><h2 class=\"toggler-title-wrap\"><button aria-expanded=\"false\" class=\"toggler-button\" aria-controls=\"Should-Ibookmyroomintheresidencesmyself\" id=\"Should-Ibookmyroomintheresidencesmyself_label\"><span class=\"toggler-title\">Should I book my room in the residences myself?<\/span><\/button><\/h2><div id=\"Should-Ibookmyroomintheresidencesmyself\" role=\"region\" aria-labelledby=\"Should-Ibookmyroomintheresidencesmyself_label\" class=\"toggler-panel\" hidden>\n<p>No need to book\u2014housing is arranged for the entire group.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-baseul-block-accordeon baseul-accordeon-red\"><h2 class=\"toggler-title-wrap\"><button aria-expanded=\"false\" class=\"toggler-button\" aria-controls=\"Can-Iaddextranightstomystudentresidencereservation\" id=\"Can-Iaddextranightstomystudentresidencereservation_label\"><span class=\"toggler-title\">Can I add extra nights to my student residence reservation?<\/span><\/button><\/h2><div id=\"Can-Iaddextranightstomystudentresidencereservation\" role=\"region\" aria-labelledby=\"Can-Iaddextranightstomystudentresidencereservation_label\" class=\"toggler-panel\" hidden>\n<p>Yes, you can request additional nights before or after the program dates. Please email us at <a href=\"mailto:international@fsa.ulaval.ca\">international@fsa.ulaval.ca<\/a> to make the request. You will need to pay for the extra nights directly to the residences.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-baseul-block-accordeon baseul-accordeon-red\"><h2 class=\"toggler-title-wrap\"><button aria-expanded=\"false\" class=\"toggler-button\" aria-controls=\"Can-Icookintheresidences\" id=\"Can-Icookintheresidences_label\"><span class=\"toggler-title\">Can I cook in the residences?<\/span><\/button><\/h2><div id=\"Can-Icookintheresidences\" role=\"region\" aria-labelledby=\"Can-Icookintheresidences_label\" class=\"toggler-panel\" hidden>\n<p>Yes, you will have access to a shared kitchen with various appliances, including a stove, hot plates, a microwave and an outdoor BBQ. You will need to bring or purchase your own utensils (cutlery, glasses) and cookware.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-baseul-block-accordeon baseul-accordeon-red\"><h2 class=\"toggler-title-wrap\"><button aria-expanded=\"false\" class=\"toggler-button\" aria-controls=\"How-canIgetaroundthecity\" id=\"How-canIgetaroundthecity_label\"><span class=\"toggler-title\">How can I get around the city?<\/span><\/button><\/h2><div id=\"How-canIgetaroundthecity\" role=\"region\" aria-labelledby=\"How-canIgetaroundthecity_label\" class=\"toggler-panel\" hidden>\n<p>A public transit bus pass will be provided to you upon arrival, which can be used at any time throughout the Qu\u00e9bec City public transit network.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-baseul-block-accordeon baseul-accordeon-red\"><h2 class=\"toggler-title-wrap\"><button aria-expanded=\"false\" class=\"toggler-button\" aria-controls=\"Can-IaccessthegymatthePEPSsportscomplex\" id=\"Can-IaccessthegymatthePEPSsportscomplex_label\"><span class=\"toggler-title\">Can I access the gym at the PEPS sports complex?<\/span><\/button><\/h2><div id=\"Can-IaccessthegymatthePEPSsportscomplex\" role=\"region\" aria-labelledby=\"Can-IaccessthegymatthePEPSsportscomplex_label\" class=\"toggler-panel\" hidden>\n<p>You can purchase a weekly membership ($) directly at the PEPS. Pricing details are available <a href=\"https:\/\/peps.ulaval.ca\/abonnements-et-tarifs#public-5248\">on the PEPS website<\/a> (in French only). Please note that the &#8220;public rate&#8221; will apply.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-baseul-block-accordeon baseul-accordeon-red\"><h2 class=\"toggler-title-wrap\"><button aria-expanded=\"false\" class=\"toggler-button\" aria-controls=\"What-shouldIwear\" id=\"What-shouldIwear_label\"><span class=\"toggler-title\">What should I wear?<\/span><\/button><\/h2><div id=\"What-shouldIwear\" role=\"region\" aria-labelledby=\"What-shouldIwear_label\" class=\"toggler-panel\" hidden>\n<p>In the classroom, you can wear regular clothing. For corporate visits, business attire is highly recommended.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-lightgrey-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<h2 class=\"wp-block-heading has-text-align-right\" id=\"h-contact-us\">Contact us<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\">\n<p><a href=\"mailto:international@fsa.ulaval.ca\" target=\"_blank\" rel=\"noreferrer noopener\">international@fsa.ulaval.ca<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Startup Marketingand Sales July 5 to July 17, 2026 This course delves into the unique challenges and strategies of start-up marketing, focusing on real-world scenarios faced by entrepreneurs. Emphasis is placed on understanding their goals, methods, and interactions with key players in the entrepreneurial ecosystem such as incubators, law firms and industry clusters. Through interactive [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":2647,"parent":7197,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-notitle.php","meta":{"_acf_changed":false,"featured_image_focal_point":[],"footnotes":""},"class_list":["post-7296","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<title>Startup Marketing and Sales - FSA - Universit\u00e9 Laval<\/title>\r\n<meta name=\"description\" content=\"Discover the complete program and all the practical information of the summer school Startup Marketing and Sales!\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.fsa.ulaval.ca\/en\/academics\/summer-schools\/start-up-marketing-sales\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Startup Marketing and Sales - 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