Midi de la recherche SIO avec Geneviève Bassellier

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Le Département de systèmes d’information organisationnels vous invite à une présentation de la professeure Geneviève Bassellier qui portera sur son article Persuading Content Creators to Adapt: The Role of Users’ IT Self-concept Clarity.

Résumé

Persuading Content Creators to Adapt: The Role of Users’ IT Self-concept Clarity

Creating content for social networking sites (SNS) across different contexts requires users to adapt their IT use when completing work tasks. Providing framed suggestion messages, either putting forward gains from adaptations or losses from failing to adapt, can motivate users to adapt. The effectiveness of framed suggestion messages will depend on how they fit with the user’s goals. However, using SNS across multiple domains can lead users to generate heterogeneous beliefs about themselves as IT users. Indeed, the extent to which their beliefs toward themselves as IT users are organized with coherence and certainty, or their IT self-concept clarity (ITSCC), can affect the user’s goal-setting focus, impacting the effectiveness of framed suggestion messages. This study examines the relationship between message framing and the

ITSCC of SNS users and their effect on suggestion message effectiveness. To test the relationships, we designed an SNS use 2 (Framing: Gain vs. Loss) x 2 (ITSCC: Low vs. High) experiment, manipulating suggestion message framing and ITSCC to determine their impact on adaption. Our results show that loss-framed messages are more effective for users with a lower level of ITSCC compared to users with a higher level of ITSCC. Meanwhile, gain-framed suggestion messages are more effective than loss-framed messages for users with high levels of ITSCC. These findings contribute to the framing literature in IS by shedding light on how ITSCC can alter the effectiveness of message framing. We inform practitioners regarding a user trait to be considered when designing suggestion messages to persuade SNS content creators.