Nizar
Souiden

Publications

Articles

• Baccouche, M., & Souiden, N. (2025). Smartphone addiction in explaining consumers' impulsive buying, cognitive dissonance, and return intention. Journal of Global Marketing, 1-19. DOI : 10.1080/08911762.2025.2597794
• Souiden, N. (2025). Perception of corporate social responsibility in a morally contentious industry: The roles of consumption motives and ethical perspectives. Asia Pacific Journal of Marketing and Logistics, 37(3), 688-709. DOI : 10.1108/APJML-05-2024-0641
• Chiadmi, N., Souiden, N., Chaouali, W., & Chan, A. (2025). Co-creating the tourist’s experience with a French touch: The case of a perfume museum in Paris. Qualitative Market Research: An International Journal, 28(2), 256-276. DOI : 10.1108/QMR-10-2023-0144
• Chaouali, W., Souiden, N., Aloui, N., Ben Dahmane Mouelhi, N., Woodside, A. G., & Ben Abdelaziz, F. (2024). Roles of barriers and gender in explaining consumers' chatbot resistance in banking: a fuzzy approach. International Journal of Bank Marketing, 42(7), 1867-1887. DOI : 10.1108/IJBM-03-2023-0153
• El-Adly, M. I., Souiden, N., & Khalid, A. (2024). The impact of emotional perceived value on hotel guests’ satisfaction, affective commitment and loyalty. Consumer Behavior in Tourism and Hospitality, 19(4), 551-567. DOI : 10.1108/CBTH-11-2023-0207
• Souiden, N. (2024). Recreational marijuana: Ethical positions and consumption status in explaining attitudes, perceived law ethicalness, and perceived corporate social responsibility. Corporate Social Responsibility and Environmental Management, 31(5), 4512-4531. DOI : 10.1002/csr.2817
• Chaouali, W., & Souiden, N. (2023). Design aesthetics in predominantly-utilitarian versus predominantly-hedonic services: the “what is beautiful is good” and “Ulysses” effects. Journal of Marketing Theory and Practice, 31(4), 502-515. DOI : 10.1080/10696679.2022.2085117
• Ladhari, R., Hudon, T., Massa, E., & Souiden, N. (2022). The determinants of Women's redemption of geo-targeted m-coupons. Journal of Retailing and Consumer Services, 66, 102891. DOI : 10.1016/j.jretconser.2021.102891
• Souiden, N., Chaouali, W., Aldas-Manzano, J., & Jamali, D. R. (2022). Blame and culpability in explaining changes in perceptions of corporate social responsibility and credibility. Business Ethics, the Environment & Responsibility, 31(2), 363-385. DOI : 10.1111/beer.12417
• Chaouali, W., Souiden, N., & Ringle, C. M. (2021). Elderly customers' reactions to service failures: the role of future time perspective, wisdom and emotional intelligence. Journal of Services Marketing, 35(1), 65-77. DOI : 10.1108/JSM-08-2019-0318
• Souiden, N., Ladhari, R., & Chaouali, W. (2021). Mobile banking adoption: A systematic review. International Journal of Bank Marketing, 39(2), 214-241. DOI : 10.1108/IJBM-04-2020-0182
• Mjahed Hammami, S., Souiden, N., & Bennour, K. (2021). Knowledge-based resources in explaining service recovery performance: a multilevel investigation. Journal of Marketing Theory and Practice, 29(2), 189-209. DOI : 10.1080/10696679.2020.1812084
• Souiden, N., & Ladhari, R. (2021). Guest editorial: Customer experience and retention in a multichannel banking context. International Journal of Bank Marketing. DOI : 10.1108/IJBM-04-2021-575
• Souiden, N., & Ladhari, R. (2021). Customer experience and retention in a multichannel banking context. International Journal of Bank Marketing, 39(2), 209-213. DOI : 10.1108/IJBM-04-2021-575
• Souiden, N., Amara, N., & Chaouali, W. (2020). Optimal image mix cues and their impacts on consumers' purchase intention. Journal of Retailing and Consumer Services, 54, 102011. DOI : 10.1016/j.jretconser.2019.102011
• Ladhari, R., & Souiden, N. (2020). The role of mega-sports event experience and host city experience in explaining enjoyment, city image, and behavioral intentions. Journal of Travel & Tourism Marketing, 37(4), 460-478. DOI : 10.1080/10548408.2020.1783427
• Korai, B., & Souiden, N. (2019). The marketing discipline in trouble? Academic voices vying for supremacy. Management Decision, 57(9), 2555-2569. DOI : 10.1108/MD-02-2017-0128
• Ladhari, R., Rioux, M. C., Souiden, N., & Chiadmi, N.-E. (2019). Consumers’ motives for visiting a food retailer's Facebook page. Journal of Retailing and Consumer Services, 50, 379-385. DOI : 10.1016/j.jretconser.2018.07.013
• Chaouali, W., & Souiden, N. (2019). The role of cognitive age in explaining mobile banking resistance among elderly people. Journal of Retailing and Consumer Services, 50, 342-350. DOI : 10.1016/j.jretconser.2018.07.009
• Souiden, N., Ladhari, R., & Chiadmi, N.-E. (2019). New trends in retailing and services. Journal of Retailing and Consumer Services, 50, 286-288. DOI : 10.1016/j.jretconser.2018.07.023
• Souiden, N., Ladhari, R., & Nataraajan, R. (2019). Personality traits and complaining behaviors: A focus on Japanese consumers. Psychology & Marketing, 36(4), 363-375. DOI : 10.1002/mar.21184
• Souiden, N., Chaouali, W., & Baccouche, M. (2019). Consumers' attitude and adoption of location-based coupons: The case of the retail fast food sector. Journal of Retailing and Consumer Services, 47, 116-132. DOI : 10.1016/j.jretconser.2018.11.009
• Souiden, N., Ladhari, R., & Zarrouk Amri, A. (2018). Is buying counterfeit sinful? Investigation of consumers’ attitudes and purchase intentions of counterfeit products in a Muslim country. International Journal of Consumer Studies, 42(6), 687-703. DOI : 10.1111/ijcs.12466
• Hammami, S. M., Souiden, N., & Triki, A. (2018). Service Recovery as an Organizational Capability. Qualitative Market Research: An International Journal, 21(3), 316-336. DOI : 10.1108/QMR-03-2016-0030
• Souiden, N., Ladhari, R., & Chang, L. (2018). Chinese perception and willingness to buy Taiwanese brands: The role of ethnocentrism and animosity. Asia Pacific Journal of Marketing and Logistics, 30(4), 816-836. DOI : 10.1108/APJML-09-2017-0203
• Souiden, N., Ladhari, R., & Chiadmi, N. E. (2017). Destination Personality and Destination Image. Journal of Hospitality and Tourism Management, 32, 54-70. DOI : 10.1016/j.jhtm.2017.04.003
• Chaouali, W., Souiden, N., & Ladhari, R. (2017). Explaining Adoption of Mobile Banking With the Theory of Trying, General Self-Confidence, and Cynicism. Journal of Retailing and Consumer Services, 35, 57-67. DOI : 10.1016/j.jretconser.2016.11.009
• Ladhari, R., Souiden, N., & Dufour, B. (2017). The role of emotions in utilitarian service settings: The effects of emotional satisfaction on product perception and behavioral intentions. Journal of Retailing and Consumer Services, 34, 10-18. DOI : 10.1016/j.jretconser.2016.09.005
• Korai, B., & Souiden, N. (2017). Rethinking Functionality and Emotions in the Service Consumption Process: The Case of Funeral Services. Journal of Services Marketing, 31(3), 247-264. DOI : 10.1108/JSM-03-2015-0132
• Souiden, N., Chtourou,, S., & Korai, B. (2017). Consumer Attitudes Toward Online Advertising: The Moderating Role of Personality. Journal of Promotion Management, 23(2), 207-227. https://www.tandfonline.com/doi/abs/10.1080/10496491.2016.1267676?journalCode=wjpm20
• Souiden, N., Hong, H. J., & Djamo, J. G. (2016). The Quest of Japan's Economic Leadership in Asia: An Overview of the Past, the Present, and the Future. Journal of International Business and Economics, 16(2), 105-112.
• Souiden, N., Khaldi, H., & Amara, E. (2016). Political Parties as Brands: Voters' Electoral Behaviors in a Transitioning Democratic Arab Country. Review of Business Research, 16(1), 27-40.
• Chaouali, W., Ben Yahia, I., & Souiden, N. (2016). The Interplay of Counter-Conformity Motivation, Social Influence and Trust in Customers' Intention to Adopt Internet Banking Services: The Case of an Emerging Country. Journal of Retailing and Consumer Services, 28, 209-218. DOI : 10.1016/j.jretconser.2015.10.007
• Ladhari, R., Souiden, N., & Choi, Y. H. (2015). Culture Change and Globalization: The Unresolved Debate Between Cross-National and Cross-Cultural Classifications. Australasian Marketing Journal, 23(3), 235-245. DOI : 10.1016/j.ausmj.2015.06.003
• Souiden, N., & Rani, M. (2015). Consumer Attitudes and Purchase Intentions Toward Islamic Banks: The Influence of Religiosity. International Journal of Bank Marketing, 33(2), 143-161. DOI : 10.1108/IJBM-10-2013-0115
• Souiden, N., & Jabeur, Y. (2015). The Impact of Islamic Beliefs on Consumers' Attitudes and Purchase Intentions of Life Insurance. International Journal of Bank Marketing, 33(4), 423-441. DOI : 10.1108/IJBM-01-2014-0016
• Toufaily, E., Souiden, N., & Ladhari, R. (2013). Consumer trust toward retail websites: Comparison between pure click and click-and-brick retailers. Journal of Retailing and Consumer Services, 20(6), 538-548. DOI : 10.1016/j.jretconser.2013.05.001
• Souiden, N., Ben Abdelaziz, F., & Fauconnier, A. (2013). Nutrition Labelling: Employing Consumer Segmentation to Enhance Usefulness. Journal of Brand Management, 20(4), 267-282. DOI : 10.1057/bm.2012.14
• Choi, Y. H., Souiden, N., & Skandrani, H. (2012). The Differential Impact of Trust Types on Inter-Firm Relationships: Some Empirical Evidences From the Japanese Eyeglass Industry. Asian Business & Management, 11(5), 541-562. DOI : 10.1057/abm.2012.22
• Pons, F., & Souiden, N. (2012). Comment minimiser les effets négatifs des rappels de produits?. Gestion HEC Montréal, 37(1), 26-35. http://www.cairn.info/revue-gestion-2012-1-page-26.htm#citation
• Souiden, N., & Bouthaina, M. (2011). Adolescent Girls From a Modern-Conservative Culture: The Impact of Their Social Identity on Their Perception of Brand Symbolism. Psychology & Marketing, 28(12), 1133-1153. DOI : 10.1002/mar.20430
• Souiden, N., M'saad, B., & Pons, F. (2011). A Cross-Cultural Analysis of Consumers' Conspicuous Consumption of Branded Fashion Accessories. Journal of International Consumer Marketing, 23(5), 329-343. DOI : 10.1080/08961530.2011.602951
• Ladhari, R., Souiden, N., & Ladhari, I. (2011). Determinants of loyalty and recommendation: The role of perceived service quality, emotional satisfaction and image. Journal of Financial Services Marketing, 16(2), 111-124. DOI : 10.1057/fsm.2011.10
• Souiden, N., & Ladhari, R. (2011). The differential effect of acculturation modes on immigrant consumers' complaining behavior: the case of West African immigrants to Canada. Journal of Consumer Marketing, 28(5), 321-332. DOI : 10.1108/07363761111149974
• Souiden, N., Pons, F., & Mayrand, M. E. (2011). Marketing high-tech products in emerging markets: the differential impacts of country image and country-of-origin's image. Journal of Product & Brand Management, 20(5), 356-367. DOI : 10.1108/10610421111157883
• Chtourou, M. S., & Souiden, N. (2010). Rethinking the TAM Model, Time to Consider Fun. Journal of Consumer Marketing, 27(4), 336-344.
• Souiden, N., & Pons, F. (2009). Product recall crisis management: the impact on manufacturer's image, consumer loyalty and purchase intention. Journal of Product & Brand Management, 18(2), 106-114. DOI : 10.1108/10610420910949004
• Souiden, N., & Diagne, M. (2009). Canadian and French Men’s Consumption of Cosmetics: A Comparison of Their Attitudes and Motivations. Journal of Consumer Marketing, 26(2), 97-109.
• Pleshko, L. P., & Souiden, N. (2007). A Preliminary Study of Double Jeopardy in Selected Retailers. Academy of Marketing Studies Journal, 11(2), 87-105.
• Kassim, N. M., & Souiden, N. (2007). Customer Retention Measurement in the UAE Banking Sector. Journal of Financial Services Marketing, 11(3), 217-228. DOI : 10.1057/palgrave.fsm.4760040
• Souiden, N., Kassim, N. M., & Hong, H. J. (2006). The Effect of Corporate Branding Dimensions on Consumers' Product Evaluation: A Cross-Cultural Analysis. European Journal of Marketing, 40(7-8), 825-845. DOI : 10.1108/03090560610670016
• Pleshko, L. P., & Souiden, N. (2003). The Profit Effects of Product-Market Growth Strategy: A Financial Services Example. Journal of Financial Services Marketing, 7(3), 258-266. https://link.springer.com/article/10.1057/palgrave.fsm.4770090
• Souiden, N. (2002). Segmenting the Arab Markets on the Basis of Marketing Stimuli. International Marketing Review, 19(6), 611-636. DOI : 10.1108/02651330210451944
• Souiden, N. (2000). Is Marketing Standardization Feasible Among Arab Countries. Journal of International Marketing and Marketing Research, 25(2), 69-94.
• Souiden, N., & Sugino, M. (1998). Japanese Marketing Strategies in Arab Countries. Kansai University Review of Economics and Business, 26(1), 1-27.

Chapitres d'un ouvrage collectif

• Massa, E., Ladhari, R., & Souiden, N. (2026). Augmented reality in B2B. Dans Ladhari, R. (Ed). Encyclopedia of Artificial Intelligence in Marketing. Springer. doi : 10.1007/978-3-031-75316-9_2-1.
• Souiden, N., Norizan, K., & Hong, H. (2009). The Effect of Corporate Branding Dimensions on Consumers’ Product Evaluation: A Cross Cultural Analysis. Dans Dall'Olmo Riley, F. (Ed). Brand Management. https://www.emeraldinsight.com/doi/abs/10.1108/03090560610670016.
• Souiden, N. (2001). Theoretical Debates on International Marketing Strategies: A Review of Literature. Dans Kyoto Marketing Research Association (Ed). The Development of Mass Marketing.
• Souiden, N. (1999). Arab Countries and the Export Marketing Strategies of Japanese Automobile and Electronic Companies. Dans Kondo, F., & Wakabayashi, Y. (Eds.). The History of Japanese Mass Marketing (pp. 210-228).

Communications dans une conférence avec actes

• Souiden, N. (2025). Tragic business Events: Conceptualization, scale development, and validation. 8th League International Conference.
• Souiden, N., Ladhari, R., Chaouali, W., Chaidmi, N. E., & Gagnon, J. (2025). Motives and impacts of online community participation on e-WOM and purchase intention for sports team products. International Marketing Trends Conference, Venice, Italie.
• Souiden, N., Amara, N., & Chaouali, W. (2019). Optimal image mix cues and their impacts on consumers' purchase intention. The 26th Recent Advances in Retailing and Consumer Science Conference, Talinn, Estonie.
• Souiden, N. (2018). Measuring Academic Research Efficiency: A Comparison of Results from Parametric and Nonparametric Methods. EURO2018, Valence, Italie.
• Amara, N., Souiden, N., & Rhaiem, M. (2018). Measuring Academic Research Efficiency: A Comparaison of Results from Parametric and Nonparametric Methods. 29th European Conference on Operational Research, Valence, Espagne.
• Souiden, N., & Amara, N. (2017). A Fuzzy-Set Approach for Determining the Appropriate Combinations of Image Cues Effects on Consumers' Purchase Intentions. Proceedings of the 7th Global Innovation and Knowledge Academy (GIKA 2017), Lisbon, Portugal.
• Rioux, M.-C., Ladhari, R., Souiden, N., & Chiadmi, N.-E. (2017). Consumers’ motives for visiting a Facebook page of a food retail chain. IBCR, Marrakech, Maroc.
• Souiden, N., & Ladhari, R. (2015). The Impact of the Ethnocentrism and Animosity on Brand Perception and Purchase Intention. Proceedings of the Macrojournals/MacroTrends Conference 2015, New York, Etats-Unis d'Amérique.
• Saied, W., Souiden, N., & Ladhari, R. (2015). Values Impact on Consumers' Intention to Purchase Green Products. Proceedings of the 2015 International Business and Consumer Research Conference, Québec, Canada.
• Souiden, N., & Rani, M. (2014). The Influence of Religiosity on Consumer Attitudes and Purchase Intentions Toward Islamic Banks. Proceedings of the Academic and Business Research Institute International Conference (AABRI 2014), Orlando, Etats-Unis d'Amérique.
• Ladhari, R., Souiden, N., & Choi, Y. H. (2013). Culture Dynamic and Globalization: The Unresolved Debate Between Cross-National and Cross-Cultural Classifications. Proceedings of the 9th Royal Bank International Research Seminar, Montréal, Canada.
• Korai, B., & Souiden, N. (2013). My Paradigm is Stronger than Yours: Critical Approach to Historical Attitudes and Behaviors Promoting Intellectual Stagnation and Loss of Multivocality Within the Marketing Discipline. Proceedings of the 16th Conference on Historical Analysis and Research in Marketing, Copenhagen, Danemark.
• Ladhari, R., Souiden, N., & Choi, Y.-H. (2013). Culture dynamic and globalization: The unresolved debate between cross-national and cross-cultural classifications. The Ninth Royal Bank International Research Seminar, Montréal, Canada.
• Souiden, N., & Ladhari, R. (2011). Destination Personality and Image: How They Influence Tourist Attitudes and Visiting Intentions. Proceedings of the First International Conference on Emerging Research Paradigms in Business and Social Sciences, Dubaï, Emirats Arabes Unis.
• Korai, B., Souiden, N., & Pons, F. (2010). Reconsidering Consumers' Complaint Behavior in a Changing Cultural Environment. Proceedings of the 2010 Global Marketing Conference, Tokyo, Japon.
• Souiden, N., & Ladhari, R. (2010). Influence of Modes of Acculturation on the Consumer Behavior of West African Immigrants in Canada. Proceedings of the 2010 Academy of Marketing Sciences (AMS) Annual Conference, Portland, Etats-Unis d'Amérique.
• Souiden, N., M'saad, B., & Pons, F. (2009). The Impact of Culture, Social, and Personal Variables on the Conspicuous Consumption of Branded Accessories. Proceedings of the 5th Royal Bank International Research Seminar, Montréal, Canada.
• Souiden, N., & Pons, F. (2009). Managing Product Recall Crisis in the Automobile Industry. Proceedings of the Annual Conference of the Administrative Sciences Association of Canada (ASAC 2009) - Administrative Sciences Association of Canada, Niagara Falls, Canada.
• Souiden, N., & Mayrand, M. E. (2009). Marketing High-Tech Products in Emerging Markets: The Impact of Country Image and Country Reputation on Consumers’ Purchasing Decision. Proceedings of the Academy of Marketing Sciences Conference - Academy of Marketing Sciences (AMS), Baltimore, Etats-Unis d'Amérique.
• Souiden, N., Fouad, B. A., & Fauconnier, A. (2009). A Fuzzy Goal Programming Segmentation Approach for Consumers’ Attitude and Behavior Towards Nutrition Labels. Proceedings of the 3rd International Conference on Modeling Simulation and Applied Optimization, Sharjah, Emirats Arabes Unis.
• Choi, Y., & Souiden, N. (2008). Two Dimensions of Trust in Japanese Inter-Firm Relationships. Proceedings of the IFSAM 9th World Congress, Shanghai, Chine (RPC).
• M’saad, B., & Souiden, N. (2008). Adolescent Girls’ Social Identity and Symbolic Brands. Proceedings of the EMAC Conference - European Marketing Academy, Brighton, Royaume-Uni.
• Souiden, N., Pleshko, L. O., & Prtnjaca, J. (2008). Conspicuous Consumption of Branded Accessories. Proceedings of the Academy of Marketing Sciences Conference - Academy of Marketing Sciences (AMS), Vancouver, Canada.
• Chtourou, M. S., Souiden, N., & Sellami, A. (2007). Factors Affecting Consumers' Adoption of New Wireless Internet Peripherals. Proceedings of the Academy of Marketing Studies, Jacksonville, Etats-Unis d'Amérique.
• Pleshko, L. P., & Souiden, N. (2007). An Investigation of the Double Jeopardy Concept in Convenience Stores. Proceedings of the Academy of Marketing Studies Conference - Academy of Marketing Studies, Jacksonville, Etats-Unis d'Amérique.
• Kassim, N. M., Souiden, N., & Abdullah, N. A. (2006). The Dual Role of Corporate Image on Customers’ Retention Decisions. Proceedings of the Global Conference on Business and Economics - Cambridge University, Cambridge, Royaume-Uni.
• Pleshko, L. P., Souiden, N., Heiens, R., & Fekula, M. J. (2006). The Operation of Double Jeopardy in the Fast Food Services Market. Proceedings of the American Society of Business and Behavioral Sciences Conference - American Society of Business and Behavioral Sciences (ASBBS), Las Vegas, Etats-Unis d'Amérique.
• Souiden, N., Kassim, N. M., & Hong, H. J. (2005). East Asian and North American Consumers’ Perception of the Corporate Name, Image, Reputation and Loyalty. Proceedings of the Academy of Marketing Sciences Conference - Academy of Marketing Sciences (AMS), Tampa, Etats-Unis d'Amérique.
• Kassim, N. M., & Souiden, N. (2004). Investigating Determinants of Bank Retention: A Confirmatory Study. Proceedings of the Business and Economics Society International (B&SI) - Business and Economics Society International (B&ESI), Rodhes, Grèce.
• Pleshko, L., & Souiden, N. (2004). The Relationship of Organizational Size to Strategic Classification in the Financial Services Industry. Proceedings of the Academy of Marketing Sciences (AMS) - Academy of Marketing Sciences (AMS), Vancouver, Canada.
• Pleshko, L., & Souiden, N. (2002). The Relationship Between Strategic Configuration and Performance: Do Pure Forms Matter?. Proceedings of the Academy of Marketing Studies, Las Vegas, Etats-Unis d'Amérique.

Communications dans une conférence sans actes

• Kallel, A., & Souiden, N. (2023). Emotions in AI-powered services: a systematic review. Frontiers in Service, Maastricht, Pays-Bas.
• Souiden, N. (2019). Blinded by the light? How knoeledge based resources influence service recovery performance: A multilevel investigation. Karistad, Suède.
• Mjahed, S., Souiden, N., & Bennour, K. M. (2019). Blinded by the light? How knowledge based resources influence service recovery performance: A multilevel investigation. The 16th International Research Symposium on Advancing Service Research and Practice (QUIS16), Karlstad, Suède.
• Baccouche, M., & Souiden, N. (2017). Consumers' Attitude and Behavioral Intentions Toward Location-Based Mobile Marketing. Proceedings of the 24th International Conference on Recent Advances in Retailing and Services Science, Vancouver, Canada.
• Baccouche, M., Souiden, N., & Chaouali, W. (2017). Location Based Mobile Marketing: An Examination of the attitude and behavioral intention. Recent Advances in Retailing and Service Science (EIRASS), Vancouver, Canada.
• Chaouali, W., & Souiden, N. (2017). The Role of Cognitive Age in Explaining Mobile Banking Resistance. International Business and Consumer Research Conference (IBCR), Marrakesh, Maroc.
• Ladhari, R., & Souiden, N. (2014). Complementarity, Substitution and Independency Between Complaining Behavior Strategies: The Role of Personality, Culture and Nationality. 2014 International Business and Consumer Research Conference, Nabeul-Hammamet, Tunisie.
• Souiden, N., & Marzouki, R. (2014). Consumer Attitudes and Purchase Intentions toward Islamic Banks: The Influence of Religiosity. AABRI International Conference, Orlando, Etats-Unis d'Amérique.
• Souiden, N., & Pons, F. (2011). A Cross-Cultural Analysis of Consumers' Conspicuous Consumption of Branded Fashion Accessories. Modélisation et Analyse Statistique et Économique (MASE 2011) - École Polytechnique de Tunisie, La Marsa, Tunisie.
• Souiden, N., & Ladhari, R. (2011). Dubai as a Touristic Destination: The Role of its Personality and Image. The International Conference on Emerging Research Paradigms in Business and Social Science (ERPBSS), Dubai, Emirats Arabes Unis.
• Ladhari, R., & Souiden, N. (2011). Culture Convergence, Divergence or Emergence? Relevance of the Horizontal-Vertical I-C Scale. 2011 AMA Global Marketing Special Interest Group Conference, Cancun, Mexique.
• Souiden, N., & Pons, F. (2009). Managing product recall crisis in the automobile industry. Administrative Sciences Association of Canada (ASAC) Annual Conference, Niagara Falls, Canada.
• Souiden, N. (2009). Marketing High-Tech Products in Emerging Markets. The Academy of Marketing Sciences (AMS) Conference, Baltimore, Etats-Unis d'Amérique.
• Souiden, N. (2009). A Fuzzy Goal Programming Segmentation Approach for Consumers’ Attitude and Behavior towards Nutrition Labels. 3rd International Conference on Modeling Simulation and Applied Optimization, Sharjah, Emirats Arabes Unis.
• Souiden, N. (2008). Two Dimensions of Trust in Japanese Inter-firm Relationships. IFSAM 9th World Congress, Shanghai, Chine (RPC).
• Souiden, N. (2008). Adolescent Girls’ Social Identity and Symbolic Brands. The 37th European Marketing Academy (EMAC) Conference, Brighton, Royaume-Uni.
• Souiden, N. (2008). Conspicuous Consumption of Branded Accessories. The Academy of Marketing Sciences (AMS) Conference, Vancouver, Canada.
• Souiden, N. (2007). Le Japon est-il toujours le Leader dans la Mouvance du Régionalisme en Asie du Sud-est et de l’Est. Canadian Council for South East Asian Studies (part of the Canadian Asian Studies Association), Québec, Canada.
• Souiden, N. (2007). Factors Affecting Consumers’ Adoption of New Wireless Internet Peripherals. The Academy of Marketing Studies Conference, Jacksonville, Etats-Unis d'Amérique.
• Souiden, N. (2007). An Investigation of the Double Jeopardy Concept in Convenience Stores. The Academy of Marketing Studies Conference, Jacksonville, Etats-Unis d'Amérique.
• Souiden, N. (2006). The Image Mix Effect in Global Marketing Context. Marketing Research Seminars, Québec, Canada.
• Souiden, N. (2006). The Dual Role of Corporate Image on Customers’ Retention Decisions. Global conference on Business and Economics, Cambridge, Royaume-Uni.
• Souiden, N. (2006). The Operation of Double Jeopardy in the Fast Food Services Market. American Society of Business and Behavioral Sciences (ASBBS) Conference, Las Vegas, Etats-Unis d'Amérique.
• Souiden, N. (2005). East Asian and North American Consumers’ Perception of the Corporate Name, Image, Reputation and Loyalty. The Academy of Marketing Sciences (AMS) Conference, Tampa, Etats-Unis d'Amérique.
• Souiden, N. (2004). Investigating Determinants of Bank Retention: A Confirmatory Study. Business and Economics Society International (B&ESI) Conference, Île de Rodhes, Grèce.
• Souiden, N. (2004). The Relationship of Organizational Size to Strategic Classification in the Financial Services Industry. The Academy of Marketing Sciences (AMS) Conference, Vancouver, Canada.
• Souiden, N. (2004). Determinants of Customer Satisfaction and Retention in Retail Banking: a Confirmatory Study. Fifth Annual UAE University Research Conference, Al Ain, Emirats Arabes Unis.
• Souiden, N. (2004). Determinants of Customer Satisfaction and Retention in Retail Banking: a Confirmatory Study. UAE University Research Conference, Al Ain, Emirats Arabes Unis.

Direction d'ouvrages

• Souiden, N., Ladhari, R., & Chiadmi, N.-E. (Eds.). (2019). New trends in retailing and services. Journal of Retailing and Consumer Services.

Activités de recherche en cours

Affiliations de recherche en cours

• Membre du Centre Clermont Recherche Management (CleRMa) (2019 - ...)
• Membre du groupe Applied Research in Business Relationships and Economics (ARBRE) ISG-Tunis (2013 - ...)
• Membre, Centre en commerce de détail et marketing numérique (2007 - ...)

Encadrement étudiant

Doctorat

• Directeur de recherche
  • Mona Baccouche (Hiver 2016 - Été 2023)
  • Manel Klibi (Automne 2013 - Été 2015)
  • Bernard Korai (Automne 2010 - Hiver 2015)

Maîtrise avec mémoire

• Codirecteur de recherche
  • Amélie Pettigrew (Automne 2014 - Automne 2017)

Contribution à l'avancement de la discipline

Organisation de conférence(s)

• Organisateur et Co-Président de International Business and Consumer Research Conference, Marrakech, Maroc (2017)
• Organisateur et Co-Président de International Business and Consumer Research Conference, Québec, Canada (2015)
• Organisateur et Co-Président de International Business and Consumer Research Conference, Nabeul-Hammamet, Tunisie (2014)

Responsabilités éditoriales

• Guest editor of the International Journal of Quality and Service Science (2024 - 2025)
• Guest editor of the International Journal of Bank Marketing (2024 - 2025)
• Guest Editor of the Journal of Theoretical and Applied Electronic Commerce Research (2021 - 2022)
• Associate Editor of the International Journal of Bank Marketing (2020 - ...)
• Guest Editor of the International Journal of Bank Marketing (2019 - 2020)
• Guest Editor of the Journal of Retailing and Consumer Services (2017 - 2018)
• Member of the Editorial Board of the International Journal of Innovation and Business Strategy (2015 - ...)
• Member of the Editorial Board of Psychology & Marketing (2013 - 2020)
• Member of the Board of Reviewers of International Journal of Bank Marketing (2013 - 2020)

Implications universitaires et facultaires

Faculté

• Membre, Comité des programmes M. Sc. Recherche et Doctorat (2023 - 2025)
• Membre du comité des programmes de deuxième cycle de la Faculté des sciences de l’administration (2016 - 2018)
• Responsable académique des programmes de deuxième cycle en marketing (2015 - 2018)

Présence dans les médias

Presse écrite

• « La dépendance au téléphone intelligent favoriserait les achats impulsifs en ligne », entretien accordé à Audrey-Maude Vézina pour Le Soleil, publié le 3 février (2026)

Web

• « La dépendance au téléphone intelligent favoriserait les achats impulsifs en ligne », entretien accordé à Audrey-Maude Vézina pour ULaval nouvelles, en ligne le 3 février (2026)

Prix et distinctions

Prix et distinctions

• Médaille de la recherche
  • (2023 - 2024)
  • (2021 - 2022)
  • (2021)
  • (2020)
  • (2020 - 2021)
  • (2019)
  • (2018)
• Prix Hermès d’excellence en recherche
  • (2022)
  • (2021)
• Club des 1000 citations (2022)
• Certificate of Outstanding Contribution in Reviewing (2017)
• Outstanding Contribution in Reviewing - Journal of Retailing and Consumer Services (Elsevier) (2017)
• Outstanding Reviewer - International Journal of Bank Marketing in the 2017 Emerald Literati Awards (2017)
• Distinction Socrate (2016 - 2017)
• Outstanding Reviewer - International Marketing Review 2016 Awards for Excellence (2016)
• Best Research Publication - Review of Business Research (2016)
• Outstanding Paper Award (Highly Commended Paper)-Emerald Group Publishing/JPBM (2010)
• Distinguished Research Award - Academy of Marketing Studies (2007)