Lavy
Khoushinsky
Professeur adjoint
Département de marketing
FSA ULaval
Pavillon J.-A.-De Sève
Local 1280
Champs d'intérêt et recherche
- Apprentissage machine
- Traitement du langage naturel
- Études de marché
- Politiques en matière de la santé
- Distribution et mises en marché
- Publicité et promotion
Domaines d’enseignement
- Analyse des médias numériques et sociaux
- Applications marketing du Machine Learning
- Stratégie marketing, gestion de la marque
- Principes de marketing (Intro/Intermédiaire)
- Recherche en marketing
- Responsabilité sociale des entreprises
- Éthique des affaires
Formation
- Doctorat Marketing (Ph. D.), Smith School of Business
- Maîtrise, Politique de l'énergie durable, Université Carleton
- Baccalauréat, Communication - Gestion des technologies de l'entreprise, Université Concordia
Publications
Articles
- Khoushinsky, L., & Kokotov, A. (2026). Who gets a reply? Modeling managerial responses to online reviews across industries. Marketing Letters, 37(17). DOI : 10.1007/s11002-026-09813-w
Communications dans une conférence sans actes
- Tartila Banu, N., Mcshane, L., Farivar, S., & Khoushinsky, L. (2025). AI adoption in healthcare: Understanding the accountability gap. ASAC Conference, Waterloo, Canada.
- Khoushinsky, L., & Brower, J. (2025). An analytical framework for the study of consumer discourses. AMA Winter Academic Conference, Phoenix, Etats-Unis d'Amérique.
- Khoushinsky, L., & Kokotov, A. (2025). Let’s have a chat – Decoding the antecedents to conversations between consumers and brands. AMA Winter Academic Conference, Phoenix, Etats-Unis d'Amérique.
- Margulis, A., Khoushinsky, L., Podolska, O., & Bakpayev, M. (2024). Tech twists and turns: Unveiling new privacy paradoxes of technology for later adulthood consumers. Atlantic Marketing Association Conference, Charleston, Etats-Unis d'Amérique.
- Khoushinsky, L., & Brower, J. (2024). Niche markets – A safe haven for the ideologically polarized consumer?. Academy of Marketing Conference, Cardiff, Royaume-Uni.
- Margulis, A., Khoushinsky, L., Laroche , M., & Boeck, H. (2024). Getting the best of both worlds: Consumer satisfaction and loyalty in mixed-reality banking. Academy of Marketing Conference, Cardiff, Royaume-Uni.
- Khoushinsky, L., & Brower, J. (2024). Just how niche are you? Ideological niche marketing in contested spaces. AMA Marketing and Public Policy Conference, Washington, Etats-Unis d'Amérique.
- Khoushinsky, L. (2023). It’s ok to be ok: Niche marketing in contested ideological spaces. European Marketing Academy (EMAC) Conference, Odense, Danemark.
- Margulis, A., Boeck, H., Laroche , M., & Khoushinsky, L. (2021). Modeling contemporary customer experience in retail banking: Implementing interactive marketing strategies, accounting for cultural values. 2021 Royal Bank International Research Seminarr, John Molson School of Business, Concordia University, Montréal, Canada.
- Auld, G., Betsill, M., Vandeveer, S., & Khoushinsky, L. (2021). Making concepts stick: The life cycle’s concept’s role in private governance mining. ISA Virtual Convention, Virtuel, Las Vegas, Etats-Unis d'Amérique.
- Khoushinsky, L. (2019). Viability of a switch to hydrogen vehicles in Quebec Over the next 10 years. Seminar 617 « La technologie au service des clients pour la société performante et plus équitable » 87e Congrès de l’ACFAS, Gatineau, Canada.
Affiches
- Khoushinsky, L. (2025). Carebot: Using AI to navigate healthcare barriers for immigrants in Canada, AMA Marketing and Public Policy Conference, Washington DC, USA. [Affiche].
- Khoushinsky, L. (2022). Our values, Our food – Ideology in niche markets, Summer Academic Conference, Chicago, USA. [Affiche].
- Margulis, A., Boeck, H., Laroche , M., Levesque, N., & Khoushinsky, L. (2020). Customer perceptions of redesigned banking experience when interactive marketing strategies are used in physical bank branches. AMA Summer Academic Conference, San-Francisco, USA. [Affiche].
- Khoushinsky, L. (2020). Carrying the burden of electronic waste – Getting rid of siloed thinking and single stakeholder responsibility emerging perspectives: FPA graduate conference at Carleton University, Ottawa. [Affiche].