MRK-2118
Responsible Marketing
Academic Level (Cycle) - Premier cycle
3 credits
Description
The classic view of marketing portrays as a value-creating function that has traditionally focused on the utility of the product or service and the needs it meets. In a modern society marked by commitment, this vision had to evolve. This course introduces the student to the panorama, which continues to expand its horizons, of responsible marketing. In addition to sustainable marketing, the course educates students on new and responsible trends, such as marketing fair trade products, local products and green products. It also addresses morally reprehensible behavior.
Prerequisite(s): (MRK 1000* OR MRK 1101* OR (MRK 1001* AND MRK 2002*))
* Indique un préalable qui peut être suivi simultanément.
Enrolment restriction(s)
- Cycle d'études
- May not enrol: Éducation continue
Some course sections may have additional restrictions.
- MRK-2116 Marketing responsable Since Summer 2016
Equivalent courses are activities at the same academic level (cycle) with identical or very similar content. Successfully completing one leads to recognition of the other. If, during one of the semesters indicated, you successfully completed an equivalent course, you are not required to enrol in the course presented on this page. The equivalent course will be recognized in your case.
Paired courses are activities at different academic levels. If you have completed a level 4000 undergraduate course, you cannot take the corresponding level 6000 or 7000 course if you pursue master's or doctoral studies, and you cannot have it recognized by your program directorate.
MRK-2118 in brief
Course Outline(s)Delivery Modes
Faculty and Department
Sciences de l'administration
FSA Marketing
Number of hours per week
- Classes: 3 hours
- Labs or practical assignments: 0 hours
- Individual work: 6 hours
- Total: 9 hours