MRK-2129
Digital Marketing
Academic Level (Cycle) - Premier cycle
3 credits
Description
This course dives into digital marketing, focusing on strategy and its practical application. It provides an understanding of its challenges for managers and its impact on business. Students gain theoretical and practical knowledge, which they can apply immediately. Learning by doing, through readings and discussions, is at the heart of our approach. Students will also have the opportunity to improve their strategies with games.
Enrolment restriction(s)
- Cycle d'études
- May not enrol: Éducation continue
Some course sections may have additional restrictions.
- MRK-2109 Marketing numérique Since Fall 2023
Equivalent courses are activities at the same academic level (cycle) with identical or very similar content. Successfully completing one leads to recognition of the other. If, during one of the semesters indicated, you successfully completed an equivalent course, you are not required to enrol in the course presented on this page. The equivalent course will be recognized in your case.
Paired courses are activities at different academic levels. If you have completed a level 4000 undergraduate course, you cannot take the corresponding level 6000 or 7000 course if you pursue master's or doctoral studies, and you cannot have it recognized by your program directorate.
MRK-2129 in brief
Course Outline(s)Delivery Modes
Faculty and Department
Sciences de l'administration
FSA Marketing
Number of hours per week
- Classes: 3 hours
- Labs or practical assignments: 3 hours
- Individual work: 3 hours
- Total: 9 hours
Schedule
Hiver 2026 - 1 section offered
NRC: 16574
Teacher(s): Xintong Han
Maximum capacity: 53 students
This course is the English version of MRK-2109 - Marketing numérique. Only one of these two courses will be recognized in a student’s program. This course is offered in in-person delivery mode where classes are offered in the physical presence of the student and teacher, according to a pre-determined schedule. On-campus presence is required. Classes are not recorded. If proctored exams are planned for this course, they will take place on campus only and may be held at times other than the scheduled class times, including evenings and weekends.
| Delivery Mode | Day | Dates | Schedule |
|---|---|---|---|
| Cours en classe | Thursday | From Jan 12 2026 to Apr 24 2026 | 09h00 to 11h50 |