MRK-6019
Simulation : Development of Global Markets
Academic Level (Cycle) - Deuxième cycle
3 credits
Description
A dynamic, interactive simulation enables students to integrate, and to deepen, and to put into practice knowledge acquired in the introductory course in international Marketing. By thorough analysis of a set of international markets, teams of "international marketing managers" plan their entry into foreign markets and manage the development and the expansion of business in the region.
Enrolment restriction(s)
- Cycle d'études
- Must be enrolled: Deuxième cycle
Some course sections may have additional restrictions.
- MRK-6102 Simulation : Développement des marchés globaux Since Winter 2010
Equivalent courses are activities at the same academic level (cycle) with identical or very similar content. Successfully completing one leads to recognition of the other. If, during one of the semesters indicated, you successfully completed an equivalent course, you are not required to enrol in the course presented on this page. The equivalent course will be recognized in your case.
Paired courses are activities at different academic levels. If you have completed a level 4000 undergraduate course, you cannot take the corresponding level 6000 or 7000 course if you pursue master's or doctoral studies, and you cannot have it recognized by your program directorate.
MRK-6019 in brief
Course Outline(s)Delivery Modes
Faculty and Department
Sciences de l'administration
FSA Marketing
Number of hours per week
- Classes: 1 hour
- Labs or practical assignments: 4 hours
- Individual work: 4 hours
- Total: 9 hours