Riadh
Ladhari

Publications

Articles

• Massa, E., & Ladhari, R. (2025). Experiential value of the augmented reality experience in business-to-business marketing: a stakeholder approach. Journal of Business & Industrial Marketing, 40(4), 994-1007. DOI : 10.1108/JBIM-08-2023-0466
• Echchakoui, S., & Ladhari, R. (2024). Sales force control in the aera of value-based selling and industry 4.0: smart self-control based on salesperson business model. Journal of Marketing Analytics, 12(4), 1006-1027. DOI : 10.1057/s41270-023-00251-5
• Massa, E., & Ladhari, R. (2023). Augmented reality in marketing: Conceptualization and systematic review. International Journal of Consumer Studies, 47(6), 2335-2366. DOI : 10.1111/ijcs.12930
• Knani, M., Echchakoui, S., & Ladhari, R. (2022). Artificial intelligence in tourism and hospitality: Bibliometric analysis and research agenda. International Journal of Hospitality Management, 107, 103317. DOI : 10.1016/j.ijhm.2022.103317
• Ladhari, R., Cheikhrouhou, S., Morales, M., & Zaaboub, E. (2022). Antecedents and consequences of emotional attachment to sport teams brands. Journal of Brand Management, 29(5), 454-469. DOI : 10.1057/s41262-022-00285-7
• Ladhari, R., Hudon, T., Massa, E., & Souiden, N. (2022). The determinants of Women's redemption of geo-targeted m-coupons. Journal of Retailing and Consumer Services, 66, 102891. DOI : 10.1016/j.jretconser.2021.102891
• Lajante, M., Ladhari, R., & Massa, E. (2022). Role of affective forecasting in customers’ hotel service experiences. International Journal of Contemporary Hospitality Management, 34(3), 1062-1083. DOI : 10.1108/IJCHM-04-2021-0530
• Souiden, N., Ladhari, R., & Chaouali, W. (2021). Mobile banking adoption: A systematic review. International Journal of Bank Marketing, 39(2), 214-241. DOI : 10.1108/IJBM-04-2020-0182
• Souiden, N., & Ladhari, R. (2021). Guest editorial: Customer experience and retention in a multichannel banking context. International Journal of Bank Marketing. DOI : 10.1108/IJBM-04-2021-575
• Skandrani, H., Fessi, L., & Ladhari, R. (2021). The Impact of the Negotiators’ Personality and Socio-Demographic factors on their Perception of Unethical Negotiation Tactics. Journal of Business-to-Business Marketing, 28(2), 169-185. DOI : 10.1080/1051712X.2021.1920700
• Souiden, N., & Ladhari, R. (2021). Customer experience and retention in a multichannel banking context. International Journal of Bank Marketing, 39(2), 209-213. DOI : 10.1108/IJBM-04-2021-575
• Ladhari, R., Massa, E., & Skandrani, H. (2020). YouTube vloggers' popularity and influence: The roles of homophily, emotional attachment, and expertise. Journal of Retailing and Consumer Services, 54, 102027. DOI : 10.1016/j.jretconser.2019.102027
• Ladhari, R., & Souiden, N. (2020). The role of mega-sports event experience and host city experience in explaining enjoyment, city image, and behavioral intentions. Journal of Travel & Tourism Marketing, 37(4), 460-478. DOI : 10.1080/10548408.2020.1783427
• Ladhari, R., Rioux, M. C., Souiden, N., & Chiadmi, N.-E. (2019). Consumers’ motives for visiting a food retailer's Facebook page. Journal of Retailing and Consumer Services, 50, 379-385. DOI : 10.1016/j.jretconser.2018.07.013
• Souiden, N., Ladhari, R., & Chiadmi, N.-E. (2019). New trends in retailing and services. Journal of Retailing and Consumer Services, 50, 286-288. DOI : 10.1016/j.jretconser.2018.07.023
• Ladhari, R., Gonthier, J., & Lajante, M. (2019). Generation Y and online fashion shopping: Orientations and profiles. Journal of Retailing and Consumer Services, 48, 113-121. DOI : 10.1016/j.jretconser.2019.02.003
• Ladhari, R., Gonthier, J., & Lajante, M. (2019). Generation Y and online fashion shopping: Orientations and profiles. Journal of Retailing and Consumer Services, 48, 113-121. DOI : 10.1016/j.jretconser.2019.02.003
• Souiden, N., Ladhari, R., & Nataraajan, R. (2019). Personality traits and complaining behaviors: A focus on Japanese consumers. Psychology & Marketing, 36(4), 363-375. DOI : 10.1002/mar.21184
• Lajante, M., & Ladhari, R. (2019). The promise and perils of the peripheral psychophysiology of emotion in retailing and consumer services. Journal of Retailing and Consumer Services, 50, 305-313. DOI : 10.1016/j.jretconser.2018.07.005
• Souiden, N., Ladhari, R., & Zarrouk Amri, A. (2018). Is buying counterfeit sinful? Investigation of consumers’ attitudes and purchase intentions of counterfeit products in a Muslim country. International Journal of Consumer Studies, 42(6), 687-703. DOI : 10.1111/ijcs.12466
• Souiden, N., Ladhari, R., & Chang, L. (2018). Chinese perception and willingness to buy Taiwanese brands: The role of ethnocentrism and animosity. Asia Pacific Journal of Marketing and Logistics, 30(4), 816-836. DOI : 10.1108/APJML-09-2017-0203
• Ladhari, R., & Tchetgna, N. M. (2017). Values, Socially Conscious Behaviour and Consumption Emotions as Predictors of Canadians' Intent to Buy Fair Trade Products. International Journal of Consumer Studies, 41(6), 696-705. DOI : 10.1111/ijcs.12382
• Souiden, N., Ladhari, R., & Chiadmi, N. E. (2017). Destination Personality and Destination Image. Journal of Hospitality and Tourism Management, 32, 54-70. DOI : 10.1016/j.jhtm.2017.04.003
• Chaouali, W., Souiden, N., & Ladhari, R. (2017). Explaining Adoption of Mobile Banking With the Theory of Trying, General Self-Confidence, and Cynicism. Journal of Retailing and Consumer Services, 35, 57-67. DOI : 10.1016/j.jretconser.2016.11.009
• Ladhari, R., Souiden, N., & Dufour, B. (2017). The role of emotions in utilitarian service settings: The effects of emotional satisfaction on product perception and behavioral intentions. Journal of Retailing and Consumer Services, 34, 10-18. DOI : 10.1016/j.jretconser.2016.09.005
• Ladhari, R., & Bigné, E. (2016). Guest editorial special section-emotions in service interactions. Journal of Service Theory and Practice, 26(5), 530-533.
• Ladhari, R., & Skandrani, H. (2015). Effect of Gender on Perceptions of the Ethical Appropriateness of Negotiating Tactics. Journal of International Business and Economics, 15(4), 7-16. DOI : 10.18374/JIBE-15-4.1
• Ladhari, R., Souiden, N., & Choi, Y. H. (2015). Culture Change and Globalization: The Unresolved Debate Between Cross-National and Cross-Cultural Classifications. Australasian Marketing Journal, 23(3), 235-245. DOI : 10.1016/j.ausmj.2015.06.003
• Ladhari, R., & Michaud, M. (2015). eWOM effects on hotel booking intentions, attitudes, trust, and website perceptions. International Journal of Hospitality Management, 46, 36-45. DOI : 10.1016/j.ijhm.2015.01.010
• Ladhari, R., & Tchetgna, N. M. (2015). The Influence of Personal Values on Fair Trade Consumption. Journal of Cleaner Production, 87, 469-477. DOI : 10.1016/j.jclepro.2014.10.068
• Ladhari, R., & Skandrani, H. (2014). Effects of Individualism and Power Distance on Business Student Judgments of Various Negotiating Tactics. Journal of International Business and Economics, 14(1), 151-164.
• Toufaily, E., Souiden, N., & Ladhari, R. (2013). Consumer trust toward retail websites: Comparison between pure click and click-and-brick retailers. Journal of Retailing and Consumer Services, 20(6), 538-548. DOI : 10.1016/j.jretconser.2013.05.001
• Ladhari, R., & Leclerc, A. (2013). Building loyalty with online financial services customers: Is there a gender difference?. Journal of Retailing and Consumer Services, 20(6), 560-569. DOI : 10.1016/j.jretconser.2013.07.005
• Ladhari, R., & Rigaux-Bricmont, B. (2013). Determinants of Patient Satisfaction With Public Hospital Services. Health Marketing Quarterly, 30(4), 299-318. DOI : 10.1080/07359683.2013.844015
• Morales, M., Ladhari, R., Reynoso, J., Toro, R., & Sepulveda, C. (2012). An Independent Assessment of the Unidimensionality, Reliability, Validity, and Factor Structure of the LibQUAL+TM Scale. Service Industries Journal, 32(16), 2585-2605. DOI : 10.1080/02642069.2011.593167
• Ladhari, R. (2012). The Lodging Quality Index: An Independent Assessment of Validity and Dimensions. International Journal of Contemporary Hospitality Management, 24(4), 628-652. DOI : 10.1108/09596111211217914
• Ladhari, R., Pons, F., Bressolles, G., & Zins, M. (2011). Culture and personal values: How they influence perceived service quality. Journal of Business Research, 64(9), 951-957. DOI : 10.1016/j.jbusres.2010.11.017
• Ladhari, R., Souiden, N., & Ladhari, I. (2011). Determinants of loyalty and recommendation: The role of perceived service quality, emotional satisfaction and image. Journal of Financial Services Marketing, 16(2), 111-124. DOI : 10.1057/fsm.2011.10
• Souiden, N., & Ladhari, R. (2011). The differential effect of acculturation modes on immigrant consumers' complaining behavior: the case of West African immigrants to Canada. Journal of Consumer Marketing, 28(5), 321-332. DOI : 10.1108/07363761111149974
• Morales, M., & Ladhari, R. (2011). Comparative cross-cultural service quality: an assessment of research methodology. Journal of Service Management, 22(2), 241-265. DOI : 10.1108/09564231111124244
• Ladhari, R., Ladhari, I., & Morales, M. (2011). Bank service quality: comparing Canadian and Tunisian customer perceptions. International Journal of Bank Marketing, 29(3), 224-246. DOI : 10.1108/02652321111117502
• Morales, M., Ladhari, R., Reynoso, J., Toro, R., & Sepulveda, C. (2011). Factor structure and psychometric properties of a Spanish version of LibQUAL1 (TM). Performance Measurement and Metrics: The International Journal for Library and Information Services, 12(1), 23-37. DOI : 10.1108/14678041111124270
• Ladhari, R., Pons, F., Bressolles, G., & Zins, M. (2011). Service Quality Perceptions: Cross-Cultural Comparison Using National Culture and Personal Values. Journal of Business Research, 64(9), 951-957.
• Ladhari, R. (2010). Developing e-Service Quality Scales: A Literature Review. Journal of Retailing and Consumer Services, 17(6), 464-477. DOI : 10.1016/j.jretconser.2010.06.003
• Ladhari, R. (2009). Assessment of the psychometric properties of SERVQUAL in the Canadian banking industry. Journal of Financial Services Marketing, 14(1), 70-82. DOI : 10.1057/fsm.2009.2
• Ladhari, R. (2009). Service Quality, Emotional Satisfaction and Behavioural Intentions: A Study in the Hotel Industry. Managing Service Quality, 19(3), 308-331. DOI : 10.1108/09604520910955320
• Ladhari, R. (2009). A review of twenty years of SERVQUAL research. International Journal of Quality and Service Sciences, 1(2), 172-198. DOI : 10.1108/ijqss.2010.41002caa.001
• Ladhari, R. (2008). Alternative measures of service quality: a review. Managing Service Quality, 18(1), 65-86. DOI : 10.1108/09604520810842849
• Ladhari, R., Brun, I., & Morales, M. (2008). Determinants of Dining Satisfaction and Post-Dining Behavioral Intentions. International Journal of Hospitality Management, 27(4), 563-573. DOI : 10.1016/j.ijhm.2007.07.025
• Ladhari, R., & Morales, M. (2008). Perceived service quality, perceived value and recommendation: A study among Canadian public library users. Library Management, 29(4-5), 352-366. DOI : 10.1108/01435120810869129
• Ladhari, R. (2007). The Effect of Consumption Emotions on Satisfaction and Word-of-Mouth Communications. Psychology & Marketing, 24(12), 1085-1108. DOI : 10.1002/mar.20195
• Ladhari, R. (2007). The Movie Experience: A Revised Approach to Determinants of Satisfaction. Journal of Business Research, 60(5), 454-462. DOI : 10.1016/j.jbusres.2006.12.007

Books

• Ladhari, R. (2025). Encyclopedia of artificial intelligence in marketing. Springer https://link.springer.com/referencework/10.1007/978-3-031-75316-9#toc.

Chapters in Collective Works

• Ladhari, R., Knani, M., & Merkouche, W. (2026). Employee well-being and the integration of artificial intelligence in the workplace. In Ladhari, R. (Ed). Encyclopedia of Artificial Intelligence in Marketing (pp. 1-10). Springer. doi : 10.1007/978-3-031-75316-9_10-1.
• Massa, E., Ladhari, R., & Souiden, N. (2026). Augmented reality in B2B. In Ladhari, R. (Ed). Encyclopedia of Artificial Intelligence in Marketing. Springer. doi : 10.1007/978-3-031-75316-9_2-1.
• Khadim, S., & Ladhari, R. (2025). Generative AI for deeper tourism journey engagement. In Ladhari, R. (Ed). Encyclopedia of Artificial Intelligence in Marketing. Springer. doi : 10.1007/978-3-031-75316-9_61-1.
• Lajante, M., & Ladhari, R. (2022). Introducing the Concept of Brand Appropriation Through Optics Wars. In Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Marco Ieva (Ed). Advances in National Brand and Private Label Marketing (pp. 85-88). Springer. doi : 10.1007/978-3-031-06581-1_11.
• Ladhari, R. (2015). Service Experience. In Dahlgaard-Park, S. M. (Ed). The SAGE Encyclopedia of Quality and the Service Economy (pp. 687-689). Sage Publications, Inc. https://us.sagepub.com/en-us/nam/the-sage-encyclopedia-of-quality-and-the-service-economy/book239398.
• Ladhari, R. (2015). SERVQUAL. In Dahlgaard-Park, S. M. (Ed). The SAGE Encyclopedia of Quality and the Service Economy (pp. 738-745). Sage Publications, Inc. https://us.sagepub.com/en-us/nam/the-sage-encyclopedia-of-quality-and-the-service-economy/book239398.
• Ladhari, R. (2015). Consumption Emotions. In Dahlgaard-Park, S. M. (Ed). The SAGE Encyclopedia of Quality and the Service Economy (pp. 80-82). Sage Publications, Inc. https://us.sagepub.com/en-us/nam/the-sage-encyclopedia-of-quality-and-the-service-economy/book239398.

Communications in a Conference with Proceedings

• Fournier, M., & Ladhari, R. (2025). Impacts of eWOM communication formats on consumer information adoption and purchase intentions in the hotel sector. 2025 Frontiers in Service Conference, Montréal, Canada.
• Knani, M., Ladhari, R., & Merkouche, W. (2025). L'Intelligence Artificielle : Moteur d’innovation dans le secteur de tourisme, mais à quel coût psychosocial et psychologique?. AIPTLF 2025, Nice, France.
• Ladhari, R. (2025). Influences of AR experiences on B2B seller-buyer interactions. 2025 Frontiers in Service Conference, Montréal, Canada.
• Lajante, M., Ladhari, R., & Hamam, M. (2025). Hatejacking of brand by alt-right groups triggers brand hate among target consumers via moral emotions. AMS Annual Conference, Montréal, Canada.
• Massa, E., & Ladhari, R. (2025). Le pouvoir des expériences de réalité augmentée industrielle : influence sur la relation vendeur-acheteur et la réputation des entreprises. Association des Sciences Administrative du Canada, Windsor, Canada.
• Souiden, N., Ladhari, R., Chaouali, W., Chaidmi, N. E., & Gagnon, J. (2025). Motives and impacts of online community participation on e-WOM and purchase intention for sports team products. International Marketing Trends Conference, Venice, Italy.
• Ladhari, R., & Knani, M. (2024). Exploring employees' perspectives on the Impact of technology on their work environment and well-being. AHFE 2024 International Conference, Nice, France.
• Latulippe, J.-M., & Ladhari, R. (2023). Revue systématique de l'adoption des agents conventionnels par les consommateurs. 39e congrès international de l'Association Française de Marketing (ACFAS 2023), Vannes, France.
• Lajante, M., & Ladhari, R. (2022). Introducing the concept of brand appropriation through optics wars. Research on National Brand and Private Label Marketing, Barcelone, Spain.
• Massa, E., & Ladhari, R. (2022). Revue systématique de l’utilisation de la réalité augmentée en marketing. 38e congrès international de l'Association Française de Marketing, Tunis, Tunisia.
• Massa, E., & Ladhari, R. (2022). Valeur perçue de l’expérience de réalité augmentée en contexte industriel : une approche stakeholder. 38e congrès international de l'Association Française de Marketing, Tunis, Tunisia.
• Latulippe, J.-M., & Ladhari, R. (2021). L'intelligence artificielle par les chatbots : les effets de la présence sociale sur la satisfaction, la confiance et la fidélité à la marque. Congrès Association Française de Marketing, Angers, France.
• Bourliataux, S., David, M., Maubisson, L., & Ladhari, R. (2019). Approche comparative de l’efficacité d’un message publicitaire en vidéo immersive Vs vidéo traditionnelle dans le choix d’un site touristique. 18th International Marketing Trends Conference, Paris, France.
• Lajante, M., & Ladhari, R. (2017). Effects of Package Design on Consumers' Aesthetic Response and "Want-to-Eat" Judgement: Novelty, Fluency, and Behavioral Activation System. 2017 IBCR International Conference, Marrakech, Morocco.
• Ladhari, R., Morales, M., & Zaaboub, E. (2017). Loyalty to sports teams: The role of brand personality and emotional attachment in the context of professional hockey teams. Transport, Tourism and Sport Science Conference, Prague, Czechia.
• Rioux, M.-C., Ladhari, R., Souiden, N., & Chiadmi, N.-E. (2017). Consumers’ motives for visiting a Facebook page of a food retail chain. IBCR, Marrakech, Morocco.
• Souiden, N., & Ladhari, R. (2015). The Impact of the Ethnocentrism and Animosity on Brand Perception and Purchase Intention. Proceedings of the Macrojournals/MacroTrends Conference 2015, New York, United States of America.
• Ladhari, R. (2015). Cognitive and Affective Determinants of Fair Trade Products Consumption. Proceedings of the International Academic Research Conference 2015, London, United Kingdom.
• Ladhari, R. (2015). The Role of Emotions in Ethical Food Products Purchase. Proceedings of the 3rd International Academic Conference in Paris, Paris, France.
• Saied, W., Souiden, N., & Ladhari, R. (2015). Values Impact on Consumers' Intention to Purchase Green Products. Proceedings of the 2015 International Business and Consumer Research Conference, Québec, Canada.
• Ellafi, K., & Ladhari, R. (2015). L'acculturation et la socialisation pour mieux comprendre la consommation communautaire. Proceedings of the 2015 International Business and Consumer Research Conference, Québec, Canada.
• Fournier, M., & Ladhari, R. (2015). A Re-Examination of Upscale Restaurant Service Experience: Critical Determinants and Emotional Responses. Proceedings of the 2015 International Business and Consumer Research Conference, Québec, Canada.
• Ladhari, R. (2015). Emotions in ethical food products purchase. IAC, Paris, France.
• Ladhari, R., Souiden, N., & Choi, Y. H. (2013). Culture Dynamic and Globalization: The Unresolved Debate Between Cross-National and Cross-Cultural Classifications. Proceedings of the 9th Royal Bank International Research Seminar, Montréal, Canada.
• Ladhari, R., Souiden, N., & Choi, Y.-H. (2013). Culture dynamic and globalization: The unresolved debate between cross-national and cross-cultural classifications. The Ninth Royal Bank International Research Seminar, Montréal, Canada.
• Ladhari, R., & Leclerc, A. (2012). Online Financial Services Customers: Are They Loyal?. Proceedings of the 3rd International Conference on Industrial Engineering and Operations Management (IEOM 2012), Istanbul, Turkey.
• Leclerc, A., & Ladhari, R. (2012). Qu'est-ce qui explique la loyauté des utilisateurs des services financiers en ligne?. Actes du 80e Congrès de l'ACFAS - Colloque Management des services en période de turbulence globale, Montréal, Canada.
• Souiden, N., & Ladhari, R. (2011). Destination Personality and Image: How They Influence Tourist Attitudes and Visiting Intentions. Proceedings of the First International Conference on Emerging Research Paradigms in Business and Social Sciences, Dubaï, United Arab Emirates.
• Souiden, N., & Ladhari, R. (2010). Influence of Modes of Acculturation on the Consumer Behavior of West African Immigrants in Canada. Proceedings of the 2010 Academy of Marketing Sciences (AMS) Annual Conference, Portland, United States of America.
• Ladhari, R., Pons, F., Korai, B., & Bressoles, G. (2009). Service Quality Perceptions: Cross-Cultural Comparison Using National Culture and Personal Values. Proceedings of the 5th Royal Bank International Research Seminar, Montréal, Canada.
• Ladhari, R., Pons, F., Bressolles, G., & Zins, M. (2009). Culture and personal values: How they influence perceived service quality. 5th Royal Bank International Research Seminar, Montréal, Canada.
• Ladhari, R., & Morales, M. (2007). Perceived Service Quality, Perceived Value and Recommendation: A Study Among Canadian Public Library Users. Proceedings of the 3rd International Conference on Business, Management and Economics, Izmir, Turkey.
• Ladhari, R., Brun, I., & Morales, M. (2006). Determinants and Consequences of Satisfaction With Restaurant Service. Proceedings of the Atlantic Schools of Business Conference - Atlantic Schools of Business, Sackville, Canada.
• Ladhari, R. (2005). Consumption Emotions, Satisfaction and Word-of-mouth Communications. Proceedings of the 33rd Annual Conference of ASAC - Administrative Sciences Association of Canada, Toronto, Canada.
• Ladhari, R., Morales, M., & H’mida Lakhal, S. (2005). Service quality, emotion and satisfaction in restaurant setting. Proceedings of the 33rd Annual Conference of ASAC - Administrative Sciences Association of Canada, Toronto, Canada.
• Ladhari, R., Boulaire, C., & Nyeck, S. (2004). Les traits de personnalité des émissions télévisées : une application de l’échelle de Aaker. Actes de la 9e Journée de recherche en marketing de Bourgogne, Dijon, France.
• Ladhari, R., & Morales, M. (2004). The Influence of Individual Characteristics on Moviegoers’ Satisfaction Rating. Proceedings of the Atlantic Schools of Business Conference 2004 - Atlantic Schools of Business, Halifax, Canada.
• Boulaire, C., Ladhari, R., & Nyeck, S. (2004). Le concept de fidélité revisité par une étude qualitative des relations à un site web. Actes de la 3e Journée Nantaise de recherche sur le e-Marketing, Nantes, France.
• Nyeck, S., Morales, M., Ladhari, R., & Pons, F. (2002). Evaluation of 10 years of use of the measurement of service quality: The case of SERVQUAL instrument. The 2002 European Marketing Academy Conference: Marketing in a Changing World, Braga, Portugal.
• Ladhari, R., & Skandrani, H. (2002). Facteurs de facilitation et d'inhibition de l’échange virtuel: cadre intégrateur et propositions de recherche. 30e congrès annuel de l’Association des sciences administratives du Canada, Winnipeg, Canada.
• Morales, M., Ladhari, R., Nyeck, S., & Pons, F. (2001). “Developpement et Validation d'une Echelle de Mesure de l'Orientation par rapport aux Spectacles Cinematographiques OSC. 6th International Conference on Arts and Cultural Management, Queensland University of Technology, Brisbane, Australia.
• Ladhari, R., Morales, M., Nyeck, S., & Pons, F. (2001). Consumption Patterns of Leisure Activities : The Case of Movies and Sporting Events. The 2001 European Marketing Academy Conference: Rethinking European Marketing, Bergen, Norway.
• Morales, M., Ladhari, R., Perreault, S., & Nyeck, S. (2001). La validité de SERVQUAL : évaluation des pratiques de recherche à travers divers secteurs. Actes du 29e Congrès annuel de l'Association des sciences administratives du Canada, London, United Kingdom.
• Nyeck, S., Xuereb, J. M., Ladhari, R., & Guemarra, L. (2000). Typologie d'attitudes de shopping sur Web : une recherche exploratoire. Actes du 16e congrès de l'Association Française de Marketing, Montréal, Canada.

Communications in a Conference Without Proceedings

• Knani, M., Ladhari, R., & Merkouche, W. (2025). L’intelligence artificielle au travail : un levier d’efficacité aux dépens du bien-être des employés?. GIGS 2025 Annual Conference, Hammamet, Tunisia.
• Kadi, K., Ladhari, R., & Louillet, M.-C. (2024). Revenue Management for full-service restaurants. 2024 Annual ICHRIE Summer Conference, Montréal, Canada.
• Ladhari, R. (2024). Adoption des chatbots: Revue systématique de la littérature. Séminaire de recherche, IAE de Nice, Nice, France.
• Ladhari, R. (2024). Quand et comment entreprendre une revue systématique? Démarches et applications. Journée de recherche sur les méthodes et outils de synthèse de la littérature, Québec, Canada.
• Diallo, M.-F., Kaswengi, J., Lambey-Checchin, C., & Ladhari, R. (2017). Achat des produits équitables sous marques labellisées: comment la situation économique agit sur les effets des leviers marketing?. Congrès Association Française de Marketing, Tours, France.
• Ladhari, R., & Souiden, N. (2014). Complementarity, Substitution and Independency Between Complaining Behavior Strategies: The Role of Personality, Culture and Nationality. 2014 International Business and Consumer Research Conference, Nabeul-Hammamet, Tunisia.
• Ladhari, R. (2013). Human Resources Management in the Hospitality Industry: Review and Future Directions. 8th International Conference of Management and Behavioural Sciences, Toronto, Canada.
• Ladhari, R. (2013). Utilisation des médias sociaux dans l'industrie du service. 81e Congrès de l'ACFAS (ACFAS 2013), Québec, Canada.
• Ladhari, R. (2012). Qu'est-ce qui explique la loyauté des membres dans l'utilisation de services financiers en ligne?. Colloque sur la gestion des coopératives, Moncton, Canada.
• Souiden, N., & Ladhari, R. (2011). Dubai as a Touristic Destination: The Role of its Personality and Image. The International Conference on Emerging Research Paradigms in Business and Social Science (ERPBSS), Dubai, United Arab Emirates.
• Ladhari, R., & Souiden, N. (2011). Culture Convergence, Divergence or Emergence? Relevance of the Horizontal-Vertical I-C Scale. 2011 AMA Global Marketing Special Interest Group Conference, Cancun, Mexico.
• Ladhari, R., & Desmeules, R. (2009). Investigating the relationships between perceived service quality, emotions, and satisfaction: A study in the hospital setting. 7th International Conference on Tourism, Athènes, Greece.
• Ladhari, R. (2009). Investigating the Validity of the Lodging Quality Index. 5th International Conference on Tourism, Athènes, Greece.
• Ladhari, R. (2007). The role of emotions in dining experience. 35ème congrès annuel de l’Association des Sciences Administratives du Canada, Ottawa, Canada.
• Boulaire, C., & Ladhari, R. (2004). Le concept de fidélité revisité par une étude qualitative de son application à un site web. 3ème journée nantaise de recherche sur le e-marketing, Nantes, France.
• Ladhari, R. (2004). La consultation et la crédibilité perçue des sources d’information sur les nouveaux films. 32ème congrès annuel de l’Association des Sciences Administratives du Canada, Québec, Canada.

Edited Books

• Souiden, N., Ladhari, R., & Chiadmi, N.-E. (Eds.). (2019). New trends in retailing and services. Journal of Retailing and Consumer Services.
• Ladhari, R., & Bigné, E. (Eds.). (2016). Emotions in service interactions. Emerald Publishing Limited.

Current Research Activities

Activity Title	Researcher(s)	Granting Body	Program	Dates
Experiential value of the augmented reality experience in business-to-business marketing: A stakeholder approach	Main Riadh Ladhari	Université Laval - Fonds internes	Soutien à la recherche (SAR) FSA - Volet 13 : Valorisation de la publication dans des revues classées A et B	2025-05-01 to 2026-12-31
A Cross-Country Analysis of Corporate, Government, and Product Social Responsibilities in Contentious Industries: The Case of Recreational Marijuana	Main Nizar Souiden Other researchers	Conseil de recherches en sciences humaines du Canada	Programme Savoir: Subventions Savoir	2025-03-31 to 2029-03-31
Impacts sur la santé des commandes de livraison de repas en ligne : exploration de diverses méthodes de collecte de données	Main Lana Mae Vanderlee Other researchers	Fonds de recherche du Québec - Santé	Nouveaux Centres et Instituts de recherche - Subventions régulières	2024-07-02 to 2027-03-31

Current Research Affiliations

• Head of Research Group, Centre en commerce de détail et marketing numérique (2017 - ...)
• Director - Groupe de recherche sur les expériences de service (2014 - ...)
• Membre chercheur associé, Institut sur la nutrition et les aliments fonctionnels (INAF) (2020 - ...)
• Membre chercheur régulier, Centre Nutrition, Santé et Société (NUTRISS) (2020 - 2027)
• Member, Observatoire international sur les impacts sociétaux de l’IA et du numérique - Obvia (2025 - ...)

Supervised Students

Doctorate

• Research Director
  • Hasna Agourram (Fall 2019 - ...)
  • Jean-Michel Latulippe (Fall 2018 - ...)
  • Mélanie Fournier (Winter 2015 - Summer 2025)
  • Elodie Massa (Fall 2016 - Summer 2022)
  • Khaoula Ellafi (Fall 2012 - Winter 2016)

Master's with thesis

• Research Director
  • Kheira Kadi (Fall 2020 - Fall 2022)
  • Léa Duquet (Winter 2021 - Fall 2022)
  • Amélie Pettigrew (Fall 2014 - Fall 2017)
  • Emna Zaaboub (Winter 2015 - Winter 2017)

Contributions to the Advancement of the Discipline

Evaluation Committee Membership(s)

• Jury member, Bernard Bako Liba, PhD in Management Science, University of Orleans, Francerance (2024)

Editorial Responsibilities

• Editor in chief, International Journal of Quality and Service Sciences (2024 - ...)
• Ladhari, R., Souiden, N., Lajante, M., Special Issue: Customer Relationship Management in the Digital Era, Journal of Theoretical and Applied Electronic Commerce Research (en cours, à paraître en 2022) (2021 - ...)
• Membre du comité éditorial pour Journal of Theoretical and Applied Electronic Commerce Research (2021 - ...)
• Souiden, N., Ladhari, R. (2021), Special Issue: Customer experience and retention in a multichannel banking context, International Journal of Bank Marketing, 39 (2) (Publié) (2021)
• Éditeur coordonateur pour International Journal of Hospitality Management (2020 - ...)
• Éditeur invité : Souiden, N., R. Ladhari & N. E. Chiadmi (2019). New trends in retailing and services. Journal of Retailing and Consumer Services. (2019)
• Éditeur invité : Ladhari, R., & E. Bigné (2016). Emotions in service interactions. Journal of Service Theory and Practice (2016)
• International Journal of Quality and Service Sciences (Emerald) (2015 - ...)
• Membre du comité éditorial pour Journal of Service Theory and Practice en remplacement de Managing Service Quality (2015 - ...)
• Member of the editorial board for Jornal of Service Theory and Practive in place of Managing Service Quality (2015 - ...)
• African Journal of Economic and Management Studies (Emerald) (2013 - ...)
• Membre du comité éditorial pour (2012 - ...)
• Membre du comité éditorial pour le Journal of Financial Services Marketing (Palgrave) (2012 - ...)

Participation à des jurys d'organismes de subvention

• OBVIA, Comité d'évaluation du programme de bourse d'appui à la relève, May 2025 competition (2025)
• Social Sciences and Humanities Research Council of Canada Partnership Engage Grants Committee (September 2024 competition) (2024)
• CRSH, Comité des subventions d'engagement partenarial, September 2024 competition (2024)
• Chair Renewal Committee, Omer DeSerres Chair of Commerce, HEC Montréal (2023)
• Canada Foundation for Innovation John R. Evans Leaders Opportunity Fund Competition Committee (2015)
• Committee for the renewal of the Chairholder, Carmelle and Rémi-Marcoux Chair in Arts Management, HEC Montréal (2015)

University and Faculty Involvement

Faculty

• Development of the MBA program in digital marketing (2017)
• Director, Département de marketing (2015 - 2018)
• Academic head of the M.Sc. Analytical Marketing and MBA in Marketing programs (2013 - 2015)
• Membre du comité des programmes de 2e cycle en administration (Université Laval) (2013 - 2015)
• Member, Conseil de la Faculté des sciences de l'administration (2008 - 2010)

University

• Member, Commission de la recherche de l'Université Laval (2013 - 2015)

Media Presence

Print Media

• "Commerce de détail: la course effrénée vers l’IA", interview given to Chloé Pouliot for Le Soleil, on December 4 (2025)
• "Le modèle d’affaires à l’origine de Shein et Temu", interview given to Marie-Eve Shaffer for Protégez-Vous, on November 25 (2025)

Knowledge Popularization

Expert Opinion

• "Une adoption généralisée du commerce en ligne chez les consommateurs et consommatrices du Québec", NETendances 2025, 2025 Edition, Académie de la transformation numérique (ATN), on April 30, https://transformation-numerique.ulaval.ca/wp-content/uploads/2026/04/netendances-2025-commerce-en-ligne.pdf (2026)
• "Au-delà de la publicité sur les réseaux sociaux : comprendre ce qui influence réellement l’achat en ligne (1 de 2)", NETendances 2025, 2025 Edition, Académie de la transformation numérique (ATN), on April 30, https://transformation-numerique.ulaval.ca/wp-content/uploads/2026/04/netendances-2025-commerce-en-ligne.pdf (2026)
• "Les avis en ligne : un facteur d’influence majeur, mais inégal", NETendances 2026, 2025 Edition, Académie de la transformation numérique (ATN), on April 30, https://transformation-numerique.ulaval.ca/wp-content/uploads/2026/04/netendances-2025-commerce-en-ligne.pdf (2026)
• "Tensions commerciales : un recentrage des achats", NETendances 2025, 2025 Edition, Académie de la transformation numérique (ATN), on April 30, https://transformation-numerique.ulaval.ca/wp-content/uploads/2026/04/netendances-2025-commerce-en-ligne.pdf (2026)
• "Entre attentes élevées et contraintes locales : pourquoi les marchands québécois peinent à rivaliser", NETendances 2025, 2025 Edition, Académie de la transformation numérique (ATN), on April 30, https://transformation-numerique.ulaval.ca/wp-content/uploads/2026/04/netendances-2025-commerce-en-ligne.pdf (2026)
• "L’essor du commerce en ligne au Québec", NETendances 2024, 2024 Edition, Volume 15, Issue 7, Académie de la transformation numérique (ATN), on May 8, https://transformation-numerique.ulaval.ca/wp-content/uploads/2025/04/netendances24-commerce-en-ligne.pdf (2025)
• « Les techniques marketing des plateformes de commerce à bas prix", NETendances 2024, 2024 Edition, Volume 15, Issue 7, Académie de la transformation numérique (ATN), on May 8, https://transformation-numerique.ulaval.ca/wp-content/uploads/2025/04/netendances24-commerce-en-ligne.pdf (2025)
• "Les achats en ligne et les téléphones intelligents", NETendances 2024, 2024 Edition, Volume 15, Issue 7, Académie de la transformation numérique (ATN), on May 8, https://transformation-numerique.ulaval.ca/wp-content/uploads/2025/04/netendances24-commerce-en-ligne.pdf (2025)

Prizes and Awards

Prizes and Awards

• Classé dans World's Top 2% Scientists List - Stanford University Study
  • (2025)
  • (2024)
  • (2023)
  • (2022)
  • (2021)
  • (2020)
• Research Medal
  • (2021 - 2022)
  • (2021)
  • (2020)
  • (2020 - 2021)
  • (2019)
  • (2018)
  • (2016)
  • (2014)
• Club des 1000 citations (2020)
• Certificate of outstanding contribution in reviewing, International Journal of Hospitality Management (2020)
• Prix Hermès d'excellence en recherche (2019)
• Socrates Award (in teaching)
  • (2017 - 2018)
  • (2015 - 2016)
  • (2013 - 2014)
  • (2012 - 2013)
  • (2011 - 2012)
  • (2010 - 2011)
  • (2009 - 2010)
• Prix de la meilleure communication - Best Track Presenter, Academy of Business and Retail Management, Paris (2015)
• Prix Hermès d'excellence en enseignement (2014)
• Outstanding Paper Award, meilleur article publié dans International Journal of Quality and Service Sciences, Emerald Group Publishing (2010)