Maîtrise en
administration des affaires - marketing numérique (M.B.A.)

In Brief

With this MBA in Digital Marketing program, you will understand and become proficient with the basic concepts and the main tools and activities of digital marketing. You will incorporate the digital dimension into a business’ operations and strategic decision making. You will also develop management skills, strengthen your knowledge and expand your analytical and critical thinking skills to increase your ability to make complex business decisions.

• Certain courses given in hybrid delivery mode: a very flexible formula that combines the advantages of in-class and online teaching. In-class meetings are held once a month or every two weeks, depending on the course’s pedagogical approach.
• Full-time or part-time: you’re the one who decides on the pace of your progress in the program.

Watch the video (in French only) to find out more about this program and attend an information session on the master’s programs (in French only).

Objectives

General Objectives

• Acquire and become proficient in the use of general knowledge in the administrative sciences, as well as knowledge specific to digital marketing.
• Develop critical, ethical and socially responsible thinking.
• Acquire the vocabulary specific to the administrative sciences, more particularly as it relates to marketing, online marketing, new communication media, online sales and mobile marketing.
• Develop management and leadership skills.

Specific Objectives

• Understand the issues involved in a manager’s marketing decisions.
• Understand the particularities of digital media.
• Gain a deeper understanding of and apply the concepts of digital marketing: e-business technology and strategy, design and usability, business process analysis, business performance measurement, RFM segmentation and data mining.
• Design a digital marketing plan.
• Measure and analyze the effectiveness of digital marketing activities.

Studies Profiles

International Profile

The international profile (webpage in French only) provides students with an opportunity to undertake one or two semesters at a partner university outside Canada. Refer to the database of Université Laval’s International Office (webpage in French only).

Program Benefits

Distance Learning

This program can be completed partly or entirely in distance learning delivery mode (except for anyone holding a bachelor's degree in administration) a formula that offers all the flexibility you need to reconcile studies with other aspects of your life. Note, however, that some distance learning courses may require your online presence at specific times in some cases. If you wish to follow this program entirely remotely, you may have to work only part-time, depending on the course schedule.

Refer to the distance learning site (in French only) and find out more about this course delivery mode.

Certain Courses Given in English

This program offers you the option of taking certain courses in English. In these courses, although they are taught in English only, you may write your assignments and exams in French. Refer to the list of undergraduate courses (website in French only) offered in English for more details (webpage in French only).

Student Exchanges Canada

Undertake 1 or 2 semesters in one of many Canadian universities outside Québec and improve your English skills.

Find out more about the possibilities with Student Exchanges Canada (webpage in French only).

Internships

Put your knowledge into practice and prepare yourself to meet the demands of the labour market. A perfect opportunity to gain experience in your field of study or research, and a great addition to your resume.

For Whom Is This Program Intended?

This program is intended for individuals who hold a bachelor’s degree or a degree deemed equivalent in a domain other than business administration.

Your Future

The Service du développement professionnel (SDP) provides you with information on occupations, potential careers, employment statistics, and market trends. Refer to the market analyses on the SDP website (in French only).

Financial Aspects

Scholarships and Financial Aid

At the Bureau des bourses et de l'aide financière, you will find all the information you need about the possible sources of funding for your studies, including the various government financial aid programs and the admission, excellence and mobility scholarship programs.

Every year, FSA ULaval and its investors invite students who distinguish themselves by the quality of their academic record and who wish to enroll in a master's program to submit an application for numerous admission scholarships averaging $2,000 each. Several scholarships of up to $5,000 are also offered to students who distinguish themselves by their academic results, their leadership and their social and professional involvement during their studies at the MBA or MSc. Mobility scholarships of approximately $2,000, which are complementary to the support provided by Université Laval’s International Office, are also awarded to support study abroad projects.

FSA ULaval Scholarship and Funding Program

Success Scholarships

Every year, Université Laval dedicates $5.7 million to the success of its students enrolled in a master’s or doctoral program. The Faculty of Graduate and Postdoctoral Studies Student Success Scholarships reward the completion of the various steps in your program, from admission to graduation.