MRK-3102
International Marketing
Academic Level (Cycle) - Premier cycle
3 credits
Description
This course introduces students to the internal and external factors (cultural, financial, legal, others) which influence foreign market penetration decisions, to relevant frameworks for foreign market analysis and for the identification of appropriate foreign entry modes. This knowledge will enable the student to understand the advantages and challenges related to expansion into foreign markets and to participate in the development of international marketing strategies and plans.
Enrolment restriction(s)
- Cycle d'études
- May not enrol: Éducation continue
Some course sections may have additional restrictions.
- MRK-3101 Marketing international Since Summer 2009
Equivalent courses are activities at the same academic level (cycle) with identical or very similar content. Successfully completing one leads to recognition of the other. If, during one of the semesters indicated, you successfully completed an equivalent course, you are not required to enrol in the course presented on this page. The equivalent course will be recognized in your case.
Paired courses are activities at different academic levels. If you have completed a level 4000 undergraduate course, you cannot take the corresponding level 6000 or 7000 course if you pursue master's or doctoral studies, and you cannot have it recognized by your program directorate.
MRK-3102 in brief
Course Outline(s)Delivery Modes
Faculty and Department
Sciences de l'administration
FSA Marketing
Number of hours per week
- Classes: 0 hours
- Labs or practical assignments: 0 hours
- Individual work: 0 hours
- Total: 0 hours
Schedule
Automne 2026 - 1 section offered
NRC: 86715
Maximum capacity: 20 students
Enrolment restriction(s)
- Faculté
- Must be enrolled: Faculté des sciences de l'agriculture et de l'alimentation
- Must be enrolled: Faculté des sciences de l'administration
- Programme
- May not enrol: Certificat en administration des affaires
This course is the English version of MRK-3101 Marketing International. Only one of the two courses will be recognized in the program. ATTENTION: The student must be present at the first class session. This course is offered in in-person delivery mode where classes are offered in the physical presence of the student and teacher, according to a pre-determined schedule. On-campus presence is required. Classes are not recorded. If proctored exams are planned for this course, they will take place on campus only and may be held at times other than the scheduled class times, including evenings and weekends.
| Delivery Mode | Day | Dates | Schedule |
|---|---|---|---|
| Cours en classe | Monday | From Aug 31 2026 to Dec 11 2026 | 12h30 to 15h20 |
Hiver 2026 - 1 section offered
NRC: 16575
Teacher(s): Vicky Samson
Maximum capacity: 38 students
This course is the English version of MRK-3101 - Marketing international. Only one of these two courses will be recognized in a student’s program. The student is allowed to take assignments and exams in French. This course is offered in in-person delivery mode where classes are offered in the physical presence of the student and teacher, according to a pre-determined schedule. On-campus presence is required. Classes are not recorded. If proctored exams are planned for this course, they will take place on campus only and may be held at times other than the scheduled class times, including evenings and weekends.
| Delivery Mode | Day | Dates | Schedule |
|---|---|---|---|
| Cours en classe | Tuesday | From Jan 12 2026 to Apr 24 2026 | 18h30 to 21h20 |